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Old 07-30-2010, 08:22 AM   #1
mhoward1
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Default Toyota registers the Supra name....Again.

Interesting.

Quote:
Toyota has applied to trademark the iconic Supra name, according to documents it filed with the U.S. Patent and Trademark Office on July 16. The company’s previous trademark on the model name expired in 2006, and for the past four years Toyota didn’t bother to renew it.

This may be more than just business as usual. Only four days earlier, Toyota CEO Akio Toyoda told journalists in Japan that he wants “to see the next Supra tested in the near future”, although he qualified that by adding “even if one president [Toyoda himself] says that we want to have a Supra again, the whole company is not going to be responding to that request.”

We spoke with Toyota’s vice president of external communications, Mike Michels, this afternoon for more info. Toyota, like many other carmakers, categorically won’t comment on future product plans except when, you know, they will. This was a case when they wouldn’t—Michels told us that Toyota likely just registered the name “provisionally” to “make sure we have a lot of latitude to use names in the future.” This is true, and it happens often. But the trademark system is really designed around use (or honest plans to use the trademark for a product), and, generally speaking, a company would have three years to use the name until it’s considered abandoned.

Of course, Toyota hasn’t revealed what it will be calling the on-again, off-again production version of the FT86 concept, which is a joint project with Subaru. Could it be called Supra? There’s also the possibility that the Supra name could be attached to a second, completely different model, leaving the FT86 to adopt the Celica badge. In any event, Toyota filing a trademark for the Supra name—especially when taken with Mr. Toyoda’s comments—is telling, but it’s still too early to bet the mortgage money on any one scenario. Until Toyota finally rolls out a new Supra and puts the speculation to rest—and gives enthusiasts a reason to look at the company again—you can at least enjoy a vintage one.
http://blog.caranddriver.com/you-ask...on-supra-name/
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Old 07-30-2010, 08:39 AM   #2
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They will ruin the name of the new ft86 if they call it a celica or supra...Should be called the FTi86
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Old 07-30-2010, 10:32 AM   #3
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Quote:
Originally Posted by jakedademon View Post
They will ruin the name of the new ft86 if they call it a celica or supra...Should be called the FTi86
They've already said it won't be called FT-86, think they are leaning towards FR-S.
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Old 07-30-2010, 10:38 AM   #4
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Interesting info, anyone have any inside info on what it will be called. I really hope they don't use Supra or Celica.
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Old 07-30-2010, 10:45 AM   #5
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celica supra.

Take it way back.
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Old 07-30-2010, 11:05 AM   #6
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please, oh god please don't make it hybrid
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Old 07-30-2010, 11:08 AM   #7
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Oh it will be. You can count on that. You can thank the squeaky wheel known as 'green' movement, along with their partner the new CAFE laws coming in a few years.
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Old 07-30-2010, 11:28 AM   #8
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If they want a new Supra quick and dirty, rebadge the Evora.
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Old 07-30-2010, 12:00 PM   #9
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Quote:
Originally Posted by Eyeflyistheeye View Post
If they want a new Supra quick and dirty, rebadge the Evora.
Yeah, but not with out forced induction.... preferably the twin turbo kind, making it a possible GT-R competitor.
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Old 07-30-2010, 12:10 PM   #10
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Why do i feel "a let down" comming on?
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Old 07-30-2010, 12:41 PM   #11
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F is for fighter...B is for bomber...C is for cargo..R is for race and so on for military craft. So would it be culturally insensitive? I don't think so... Got ya

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Old 07-30-2010, 12:51 PM   #12
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Quote:
Originally Posted by Eyeflyistheeye View Post
If they want a new Supra quick and dirty, rebadge the Evora.
The Evora is already what, $70k off the bat without options? I don't know if this is the kind of Supra they need, especially with what is essentially a Camry V-6 with less hp and torque than the 10+ year old Supra.
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Old 07-30-2010, 01:03 PM   #13
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Umm the current dower Camry 3.5L V6 makes 268hp whereas the NA version of the Supra I6 made 220hp.

The turbo Supra made 320 or 350hp depending on who was being asked . The racy Evora motor built up by Lotus is making 400hp.
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Old 07-30-2010, 01:10 PM   #14
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Quote:
Originally Posted by DeeezNuuuts83 View Post
The Evora is already what, $70k off the bat without options? I don't know if this is the kind of Supra they need, especially with what is essentially a Camry V-6 with less hp and torque than the 10+ year old Supra.
With less weight, and great handling, etc.

Come on, HP wars have to stop somewhere.
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Old 07-30-2010, 02:15 PM   #15
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Quote:
Originally Posted by Lboogie View Post
Umm the current dower Camry 3.5L V6 makes 268hp whereas the NA version of the Supra I6 made 220hp.

The turbo Supra made 320 or 350hp depending on who was being asked . The racy Evora motor built up by Lotus is making 400hp.
Clearly I was talking about the Supra Turbo which, as you stated, made hp north of 300. If they were to just rebadge an Evora (which was a suggestion that I had quoted and responded to), it'd better have some better power than that if they're charging anywhere near $70k for a Toyota. Otherwise, that 370Z (or even the Mustang GT) looks pretty appetizing for a lot less money.

Why praise the Camry's engine for out-muscling the base NA engine of a car that is within arm's reach of being 20 years old? The stock motor was never really praised for ass kicking. Let's at least use common sense and compare it to the top motor that was available.

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Originally Posted by REX8 View Post
With less weight, and great handling, etc.

Come on, HP wars have to stop somewhere.
I agree, but the Supra Turbo of the '90s was pretty quick but never really known as a lightweight. It was my dream car throughout high school. If they're going to re-use the name and charge anything close to what they charged before (unlikely) or higher (more likely), then I'd like good firepower along with better handling. Is it necessary? No. But it's nice to have and should be very feasible given all of the advances made over the past decade or so. I'll easily be in a position to buy this car by the time it comes out, but if I'm going to drop a few stacks on it, it'd better have some serious balls if it's going to start at anywhere above $40k, which it probably will. But I'll be fine with Camry levels of hp if the car weighs the same as an Elise. Otherwise, feed me more power if I'm going to write a check for it, or I'll buy something else.

Just my opinion.
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Old 07-30-2010, 04:35 PM   #16
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cool story bro.
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Old 07-30-2010, 05:01 PM   #17
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Glad you liked it bro.
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Old 07-30-2010, 07:03 PM   #18
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I'm pretty sure that FR-S is what the FT-86 will be called. I've heard, too, that another MR-2 (probably called MR-S) is in the works too. I wouldn't be shocked to see the hotted up FR-S called the FR-S Supra in the fashion of the Celica Supra.
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Old 08-09-2010, 04:06 AM   #19
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Subaru’s version of the FT-86 sports car could have as much as 60bhp more than its sister Toyota model if development plans come to fruition, according to sources in Japan.
The car is being developed jointly with the FT-86 which has been delayed until 2013 because Toyota wants to improve the fuel efficiency of the engine.
The car will use a retuned version of Subaru’s naturally aspirated 2.0-litre flat four, using a revised head to produce around 200bhp.
However, Subaru plans to give its version of the coupé (still without a name) much higher performance, and it will feature a version of the Impreza STi’s turbocharged powerplant with around 260bhp on tap.
The two cars will use a variant of Subaru’s six-speed manual gearbox, too and similar body panels, but different bumpers, front grilles and wheels.
Subaru is likely to use these variations to make its version look the more aggressive of the two. Testing of the rear-wheel-drive coupé has already started at the Nürburgring in Germany.
Subaru’s test team is said to be responsible for the initial development on its model and the Toyota, because its drivers are more familiar with the FT-86’s underpinnings: a modified Legacy platform, with the Impreza’s rear suspension.
Subaru is said to have ruled out the idea of making its FT-86 four-wheel drive, because the added complexity would have increased weight and pushed up a price that’s already likely to be higher than originally thought.
Expect the Subaru to cost between £25,000 and £30,000 when it reaches the UK soon after the Toyota’s debut.
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Old 08-09-2010, 07:39 AM   #20
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This makes little since, a modified legacy platform with the impreza's rear suspension. Methinks that is backwards. modified impreza platform with legacies rear suspension is more likely.
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