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Old 02-28-2011, 08:54 PM   #1
spaceywilly
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Default AWD Mix Continues to Climb

AWD Mix in US


Quote:
All-wheel drive and four-wheel drive vehicles continue to gain popularity in the U.S., and it's not just because of the recent string of snow storms. In every month of 2010 from February through November (the latest month for which registration data are available), the AWD/4WD mix was higher than in the same month in either 2008 or 2009. In both October and November of 2010, more than one of every three new vehicles registered to individual customers was equipped with AWD or 4WD, and in November the AWD penetration rate reached a five-year (any month) high of 36.2%.At the make level, every ongoing make except four enjoyed an increase in AWD/4WD penetration in the September – November 2010 time period when compared to the same time period in the prior year. And the five largest makes based on retail registrations (Toyota, Ford, Honda, Chevrolet and Nissan) all experienced increased AWD/4WD take rates, led by Nissan (up 25%) and Toyota (17%). Lastly, in the 11 months of 2010 for which registration data are available, the two makes with the highest AWD mix among all those that offer both cars and light trucks, Subaru and Audi, have substantially out-performed the industry, with retail registrations up 21% and 20%, respectively, versus the industry gain of 7%.
http://blog.polk.com/blog/blog-posts...inues-to-climb
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Old 02-28-2011, 09:27 PM   #2
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Guess a company could do well with a small/sporty/affordable AWD coupe.
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Old 02-28-2011, 09:35 PM   #3
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Quote:
Originally Posted by Eby View Post
Guess a company could do well with a small/sporty/affordable AWD coupe.
Yep, a company not dumb enough to produce a RWD coupe in their all-AWD market. Too bad such a great company doesn't exist anymore...
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Old 02-28-2011, 09:45 PM   #4
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Originally Posted by HB_Dad View Post
Yep, a company not dumb enough to produce a RWD coupe in their all-AWD market. Too bad such a great company doesn't exist anymore...
or some company that wont make a reasonable tribeca
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Old 02-28-2011, 09:48 PM   #5
Opie
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HB-Dad...not everybody needs, nor wants AWD. Subaru sells a ton of cars in other markets that are not AWD that are just as capable and well-built as their AWD counterparts and could do even better than they currently are if they had a wider model/drivetrain/pricing offering. Just as they could do well in this market with a MT diesel Forester...on both points FHI certainly agrees with me. To bad the S.O.A. exec's can't see it.
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Old 02-28-2011, 10:13 PM   #6
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Quote:
Originally Posted by Opie View Post
HB-Dad...not everybody needs, nor wants AWD. Subaru sells a ton of cars in other markets that are not AWD that are just as capable and well-built as their AWD counterparts and could do even better than they currently are if they had a wider model/drivetrain/pricing offering. Just as they could do well in this market with a MT diesel Forester...on both points FHI certainly agrees with me. To bad the S.O.A. exec's can't see it.
The thing is that, in Canada at least, Subaru has been marketing their products as the ONLY manufacturer with standard AWD on EVERY car they sell for the past decade. This has been a major brand marketing campaing up here ever since I can remember, and Subaru has consistently been setting sales records up here on the efforts of that campaign. If the FT even comes here, what will they do then?
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Old 02-28-2011, 10:18 PM   #7
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^^^
Subaru stooped this 2-3 years ago.
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Old 02-28-2011, 10:26 PM   #8
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Originally Posted by HB_Dad View Post
Yep, a company not dumb enough to produce a RWD coupe in their all-AWD market. Too bad such a great company doesn't exist anymore...
Seriously? Really? Why do you need to make every single thread about this. If you want an AWD coupe buy a god damn GC8 and put an STi drive train in it. If you source the parts right it'll cost you less then a brand new 2.5i, be way lighter, way faster then an STi and unique. Why cry like a little girl over a dream car you wouldn't buy anyway. The fact you wouldn't go that obviously cheaper and better route is proof you wouldn't buy a new subaru coupe even if it was AWD.
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Old 02-28-2011, 10:46 PM   #9
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Originally Posted by PlanB View Post
The thing is that, in Canada at least, Subaru has been marketing their products as the ONLY manufacturer with standard AWD on EVERY car they sell for the past decade. This has been a major brand marketing campaing up here ever since I can remember, and Subaru has consistently been setting sales records up here on the efforts of that campaign. If the FT even comes here, what will they do then?
Subaru is a small player in Canada selling barely more than Mistubishi. You would think that Canada would be Subaru's best market but they do far better in the US.

http://www.autos.ca/general-news/tru...ary-desrosiers

RWD sedan will probably sell better in Canada than a AWD one IMO as Subaru needs something else up here to entice buyers that are ignoring them.
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Old 02-28-2011, 10:52 PM   #10
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I'd settle for a Subaru motor that doesn't blow a ring land.
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Old 02-28-2011, 11:11 PM   #11
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Originally Posted by Opie View Post
HB-Dad...not everybody needs, nor wants AWD. Subaru sells a ton of cars in other markets that are not AWD that are just as capable and well-built as their AWD counterparts and could do even better than they currently are if they had a wider model/drivetrain/pricing offering. Just as they could do well in this market with a MT diesel Forester...on both points FHI certainly agrees with me. To bad the S.O.A. exec's can't see it.
Don't blame SOA, blame FHI.

FHI doesn't think SOA can handle all the new changes.
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Old 03-01-2011, 04:34 AM   #12
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According to this graph, nearly 2/3rds of all cars sold last year were not AWD. Seems like there's a huge market share for a company to tap into trollface.jpg
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Old 03-01-2011, 06:34 AM   #13
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Originally Posted by HB_Dad View Post
Yep, a company not dumb enough to produce a RWD coupe in their all-AWD market. Too bad such a great company doesn't exist anymore...
You are the biggest broken record on this forum, just give it a rest already.

I for one like the fact Subaru is branching out, since it will now make the a viable option for me again when I go to buy a new car in a couple years.
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Old 03-01-2011, 09:27 AM   #14
Mike Wevrick
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Originally Posted by heavyD View Post
Subaru is a small player in Canada selling barely more than Mistubishi. You would think that Canada would be Subaru's best market but they do far better in the US.
Yup, probably because Subies are so expensive in Canada compared to the US.

I grew up in Ottawa, and when I go back to visit, I notice that AWD vehicles, and Subarus in particular, are not as popular as one might expect. Most people just have FWD and snow tires.
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Old 03-01-2011, 11:43 AM   #15
Snowphun
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Originally Posted by White_Rex View Post
You are the biggest broken record on this forum, just give it a rest already.
Yes. Please stop.
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Old 03-01-2011, 12:19 PM   #16
express_wagon
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Originally Posted by Mike Wevrick View Post
Yup, probably because Subies are so expensive in Canada compared to the US.

I grew up in Ottawa, and when I go back to visit, I notice that AWD vehicles, and Subarus in particular, are not as popular as one might expect. Most people just have FWD and snow tires.
Fuel being consistently more expensive than USA, the money saved driving a 2WD car over the span of many years equals significant savings. I don't blame them one bit. Not to mention the car is cheaper to buy and maintain too altogether.
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Old 03-01-2011, 12:37 PM   #17
Mechie3
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Originally Posted by Eby View Post
Guess a company could do well with a small/sporty/affordable AWD coupe.
Choose 2 of the above. Because that's all you're going to ever get. Kind of like "quality, price, speed...choose any two". It's simple economics.

Quote:
Originally Posted by HB_Dad View Post
Yep, a company not dumb enough to produce a RWD coupe in their all-AWD market. Too bad such a great company doesn't exist anymore...
This.....again? SOA doesn't produce the FT-86, FHI does. FHI doesn't limit themselves to AWD, SOA does.

The real question is, how many of these companies started to offer AWD simply beacuse Subaru was expanding market share while others dropped? How many of them said "hey, Subaru did well, let's get on the band wagon while it's still moving".

With AWD no longer being Subaru's unique thing, what other selling points do they have? They did well during the recession because they had a small, and loyal, consumer base to start with.
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