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Old 03-09-2011, 08:50 AM   #1
AVANTI R5
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Default Toyota’s New Global Vision Puts Focus on Emerging Markets, Exciting Car



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After the global economic collapse, compounded by a spate of major recalls and a general lack of new product, Toyota Motor Corporation has today announced a new Global Vision that puts the focus on developing the brand in emerging markets, while injecting more passion into its cars. Toyota also intends to continue to grow its strengths in building reliable and efficient cars, listing key focal points such as: quality, constant innovation, respect for the planet, and the idea that there is always a better way.

“All 300,000 of us at Toyota worldwide will take part in laying a foundation for sustainable growth,” said company President Akio Toyoda. “Working side by side, we will strive to earn smiles by exceeding customers’ highest expectations. Together, we will write a new chapter of Toyota history.”
Specific to new products, Toyota is putting the priority on “product appeal,” ranking it even ahead of building environmentally responsible cars in its new plan. Toyota aims to build “genuinely exciting models” and “greatly improve the design and feel” of its cars.

That’s not to say that Toyota’s continued work on ‘green’ cars will diminish. Highlighted just after “product appeal” in the company’s new Global Vision are “Models for Minimizing Environmental Impact” with Toyota planning 10 more new hybrids by 2015, while it develops a a full range of plug-in hybrids, EVs and fuel cell models. Toyota claims it will, “lead [the] industry in tackling technological advances that will spawn next-generation mobility,”

As for the Lexus brand, the plan is to focus on quality and value, while also deliver a more emotional ride with advanced technology and a focus on design.

Globally, Toyota aims to put the focus on emerging markets. Currently Toyota is skewed towards industrialized nations that make up 60 percent of its global sales. That will change by 2015, with an even 50/50 split.
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Old 03-09-2011, 12:33 PM   #2
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Good they can start by giving us the FT 86. Follow that up by giving us a new Supra.
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Old 03-09-2011, 01:12 PM   #3
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^ After that , lets have a Celica GT-Four
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Old 03-09-2011, 06:26 PM   #4
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...Followed by a pickup that's smaller and more effiecient than the current Tacoma.
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Old 03-09-2011, 07:30 PM   #5
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^ After that , lets have a Celica GT-Four
If Subaru is saddled with an impractically tiny RWD toyota-rebadge coupe, and Toyota builds an AWD coupe for itself...

I am going to be unbelievably angry.

Especially at anyone who continues to tell me to shut up about AWD coupes, because there isn't room in the market for Subaru to produce an AWD sport coupe, because nobody wants an AWD coupe, and that it doesn't matter if Subaru disregards it's AWD brand consistency.
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Old 03-09-2011, 07:35 PM   #6
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I cannot take credit for this analogy, but I can spread it, because it is a fantastic idea. A guy on autoblog suggested it.

This should not be the styling.


An update of THIS should be the styling.


Name it as Celica.

Style it as Celica.

SELL IT as Celica.
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Old 03-09-2011, 08:17 PM   #7
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...Followed by a pickup that's smaller and more effiecient than the current Tacoma.
While Tacoma sales are trending down, nearly more are sold than what Nissan, Ford, and GM sell COMBINED... .
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Old 03-09-2011, 08:32 PM   #8
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Just trying to be
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Quote:
Originally Posted by HipToBeSquare View Post
I cannot take credit for this analogy, but I can spread it, because it is a fantastic idea. A guy on autoblog suggested it.

This should not be the styling.


An update of THIS should be the styling.


Name it as Celica.

Style it as Celica.

SELL IT as Celica.
So Toyota would just copy the "old is new" motto Ford, Chevy and Dodge are using?



No thanks. I'd take the old FT-86 concept over this new pile, but I don't want a revived old car. No matter how awesome that old car was.
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Old 03-09-2011, 08:35 PM   #9
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I'm glad they are going for new and exciting and not updating old ugly designs like the new mustangs and camaros. I don't want my new car to look like it's from 1950, if I did, I'd search around fields for abandoned cars and start sourcing parts.

I love the look of the FT-86 and I wish Toyota were releasing it sooner. I hope they keep the production design consistent with the concept and don't turn it into a prius.
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Old 03-09-2011, 08:44 PM   #10
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Originally Posted by Airplay355 View Post
I'm glad they are going for new and exciting and not updating old ugly designs like the new mustangs and camaros. I don't want my new car to look like it's from 1950, if I did, I'd search around fields for abandoned cars and start sourcing parts.

I love the look of the FT-86 and I wish Toyota were releasing it sooner. I hope they keep the production design consistent with the concept and don't turn it into a prius.


If this thing comes out as a CR-Z fighter I'll ****ing **** my pants.
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Old 03-12-2011, 11:41 PM   #11
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Originally Posted by ChiWRX View Post


If this thing comes out as a CR-Z fighter I'll ****ing **** my pants.
I think the Lexus CT200h is the CR-Z fighter... at like double the cost.

I honestly do think that Honda's IMA could make a good CR-Z. They just need to give it much better than the 1.5L. Put the Civic 2.0L in there and add in IMA. You get to keep the 6MT and you get to benefit from recovering some of that energy normally lost in breaking. If they could get a little more performance and improve the rear end look, the CR-Z would be a compelling little car.
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Old 03-13-2011, 12:22 AM   #12
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I think the Lexus CT200h is the CR-Z fighter... at like double the cost.

I honestly do think that Honda's IMA could make a good CR-Z. They just need to give it much better than the 1.5L. Put the Civic 2.0L in there and add in IMA. You get to keep the 6MT and you get to benefit from recovering some of that energy normally lost in breaking. If they could get a little more performance and improve the rear end look, the CR-Z would be a compelling little car.
I do really like the CT200h. Seems like a nicely executed hybrid. Except of course for the price.

And I agree with the CRZ. If it received a tad more power, even by making the more powerful engine a 'Si' model, it would better appeal to its target audience. And yes, the rear end does need some tweaking.


But being in the target age of the CR-Z (early-mid 20s) I would strongly consider it over a new TC. I would love to say I would take it against a new Focus, Fiesta or Elantra (granted those are in different classes) but those cars all appeal to me in different ways.
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Old 03-13-2011, 04:01 AM   #13
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^ After that , lets have a Celica GT-Four
I thought they were talking about that a few years back which would have been a WRX with a different body.

And I pray that I don't stoke the flames of the AWD-RWD holy wars with that quip.
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Old 03-13-2011, 11:09 PM   #14
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I don't mind modern at all. In fact I prefer it.

But lately, modern seems to equate with over-styled, with too many lines, too many details, and too much heavy-handed effort, instead of clean lines, and clean surfaces.

Old cars at least had clean lines and surfaces going for them.

The FT-86 II is way too over-wrought, and far too busy.
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Old 03-14-2011, 08:49 AM   #15
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Give me an MR2!

A useful MR2, not the spyder.
It should be spare tire/battery→cockpit→engine→trunk. Hell, feel free to use the engine from the fT-86 if you want.

Last edited by justincredible; 03-14-2011 at 10:47 AM.
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Old 03-14-2011, 12:09 PM   #16
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Give me an MR2!

A useful MR2, not the spyder.
It should be spare tire/battery→cockpit→engine→trunk. Hell, feel free to use the engine from the fT-86 if you want.
I've considered what it would take to convert an SW20 MR2 to Subaru longitudinal boxer power.

IF they could do that RIGHT, I would be all for that. Especially with T-tops and hot styling.

Mid-engined RWD is even better than Front-mid, with RWD for a car that small and focused.

With two trunks and an appropriate 2-seat interior, a revival of the SW20 would be fantastic.
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