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07-28-2011, 04:55 AM | #1 |
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Why Are The Japanese Brands Failing To Bring More Appealing Cars To Market?
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07-28-2011, 08:11 AM | #2 |
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Another useless metric devised by JDP to justify their existence.
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07-28-2011, 08:28 AM | #3 |
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APEAL
I wonder if they came up with the acronym first and then tried to justify it. |
07-28-2011, 08:48 AM | #4 |
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Subarus market continues to grow and Toyota is still #1.
Yeah, their public appeal is really slipping. |
07-28-2011, 08:51 AM | #5 |
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Appeal != sales
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07-28-2011, 11:50 AM | #6 |
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Lots of people buy appliances. That doesn't mean that appliances are appealing.
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07-28-2011, 12:34 PM | #7 |
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No, appeal does not equal excitement, but even the dumbest of consumers would not buy a vehicle if something about it didn't appeal to them.
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07-28-2011, 12:55 PM | #8 |
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Tell that to the people who bought the mid-90s taurus wagon.
More seriously, though, there isn't just positive and negative on the appeal scale. For most consumers, I'd bet the 'meh' is a wider area than either "Heck yeah!" and "barf..." Only the dumbest of consumers would walk away from a sweet deal in this economy, just because they're neutral on its appeal. The price, the functionality, the strength and reliability of its competitors. Plenty of people drive a car they don't hate, but don't find particularly appealing. As for the question in the thread's topic, there are a dozen ways to say it, but I'd use the football expression. Prevent defense only prevents you from winning. It's a much different game once you start playing not to lose instead of playing to win. |
07-28-2011, 01:15 PM | #9 | |
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Appeal is probably too broad a term. The crux here seems to be attractiveness vs. pragmatism. Both have appeal in their own ways. The original article seems to use appeal in terms of attractiveness. Generating an emotional sense of desire for something based on how it looks or works in a joy-creating way. Pragmatic appeal, is different, in that it suffices to fill a practical need, and motivates people to appreciate that pragmatic competence. There are lots of vehicles that are pragmatically appealing. Subaru is selling well based on that. Some vehicles try to be pragmatic, and still miss the mark. Like Honda CrossTour. A CUV pragmatic car, with an aesthetic roof that cuts the pragmatism of the interior anyway, and the aerodynamic benefit is lost on the fact that the vehicle is so tall and bulky anyway. Some might argue that it tries and fails to be attractive or truly pragmatic. One might as well have a more attractive smaller car, or a more pragmatic full CUV/SUV like Pilot. But there seems to be a lot less subjectively attractive cars anymore, that compel people on looks alone, including looks that suggest performance enjoyment, either in addition to pragmatism, or instead of a preponderance of pragmatism. Why are Japanese brands failing to bring more aesthetically and performance-wise attractive cars to market, rather than focusing on pragmatism? |
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07-28-2011, 02:34 PM | #10 | |
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07-28-2011, 02:50 PM | #11 |
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A sweet deal on a new car is still probably more expensive over-all, and will depreciate more right after purchase, than buying a used car, for those who's finances are tight.
And if one buys used, it is just a matter of how old to consider some appealing cars that were initially sold at various different price points when new. |
07-28-2011, 02:58 PM | #12 | |
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Second buying used or new doesn't change the equation. A cheaper, more efficient, more reliable car may still be preferred of a more appealing used vehicle as well. |
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07-28-2011, 03:02 PM | #13 |
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Just because some of my posts are long, doesn't mean that a fair number of my posts are short.
And as I said before, it depends on what you define appeal as. Attractiveness, or pragmatism. You cited pragmatism. Buying used or new does effect what vehicles are available at a certain price point. The pool of used vehicles is likely much wider and varied, than restricting the choice to only cars being offered as new today. |
07-28-2011, 03:13 PM | #14 | |
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Zing! |
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07-28-2011, 03:45 PM | #15 |
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07-28-2011, 04:28 PM | #16 |
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07-28-2011, 04:41 PM | #17 |
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I have no idea what JD Power's methodology was and frankly don't care , but here's my entirely arbitrary list of currently offered Japanese cars that I find appealing for some reason or other:
http://i.imgur.com/SSPLk.jpg Acura ZDX. Stupid concept and packaging, yes, but I like it anyway. http://i.imgur.com/h6olp.jpg Honda CR-Z. It'll die a slow and painful death in the marketplace, but it's fresh. http://i.imgur.com/Pia64.jpg Infiniti FX series. I'd never buy one since it has portholes for windows, but I'll be damned if it doesn't look like a a cartoon come to life. http://i.imgur.com/hLhPm.jpg Lexus LX 570/Toyota Land Cruiser. Hell, I even made a thread about it. It's kind of like an approximation of the President's "Beast" for us regular citizens: truck underpinnings and a posh interior, only without the armor plating and anti-EMP gear in this case. http://i.imgur.com/NTAAn.jpg Mazda MX-5. I'd rock one if the windshield's top edge were 3-4" higher. http://i.imgur.com/RAlyV.jpg Gojira. |
07-28-2011, 05:58 PM | #18 | |
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It seemed you were implying that by buying a used vehicle a person could suddenly buy a more appealing vehicle at the expense of pragmatism. I was just pointing out that it doesn't necessarily change things. Used car buyers still might buy boring bland vehicles for reasons such as those mentioned. However it is certainly possible that the price differential on a more appealing vehicle new/used could be greater than a less appealing one. I just did not see you making that argument. |
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07-28-2011, 06:56 PM | #19 | |
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Not even with someone else's key Yes Yes No Yes If I didn't have to pay for it. |
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07-28-2011, 07:05 PM | #20 | ||||||
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07-28-2011, 07:17 PM | #21 |
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One word: Complacency. Toyota especially was the media darling because of the Prius and the rest of their product lineup sold strong because of brand reputation, all while GM and Ford quietly begun building some damn good cars. Toyota then gets tossed to the wolves over the gas pedal BS and suddenly the people wearing the "import=good, domestic=bad" blinders woke up. I rent cars most weeks for work and the Camry and Carolla are the most bland, featureless cars in their respective classes. Civic and Accord aren't much better though I will admit I like the sheetmetal on the Accord. The new Sonata, Fusion and Taurus make it very heard to even bother stopping at the Honda/Yota stores if I were looking for a sedan.
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07-28-2011, 08:37 PM | #22 |
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Indeed. It's a successful business model. They make up a bogus study with catchy name, somehow manage to get major media to report on it as if it's important, and the companies have no choice but to buy the "research details" so that they can "study for the exam". In short, their success depends very little on the accuracy or the relevance of their research, but their marketing ability to make it seem important by the media.
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07-29-2011, 08:36 AM | #23 |
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Are you trying to say that going around and asking, "hey, do you like that thing you paid $30,000 hard earned dollars for?" is getting skewed results?
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07-29-2011, 09:47 AM | #24 |
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07-29-2011, 09:58 AM | #25 |
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JD Power needs to
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