Welcome to the North American Subaru Impreza Owners Club Friday August 22, 2014
Home Forums WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Here you can view your subscribed threads, work with private messages and edit your profile and preferences Home Registration is free! Visit the NASIOC Store NASIOC Rules Search Find other members Frequently Asked Questions Calendar Archive NASIOC Upgrade Garage Logout
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.
* Registered users of the site do not see these ads.
Reply
 
Thread Tools Display Modes
Old 08-27-2011, 09:19 AM   #1
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default GM Asks The $3 Billion Question


Quote:
GM spent $4.26 billion for advertising last year, globally. 67 percent, or $2.85 billion were spent in the U.S. A good chunk of this budget, around $3 billion, are up for review. Meaning: The agencies that handle it must come up with concepts and defend theirs against concepts of other agencies that want to handle the funds. Please note that this has nothing to do with creative ideas, or not in the true sense of it. We are talking media buying here, buying time on network, space in magazines, clicks on Google. It should be as interesting as deciding whether your accounting work will be done by Peat Marwick or by KPMG. (Loud howls of protest from the media agencies, who are as proud of the cleverness of their media plans as the CPA firms are pleased with their creative accounting.)

The adworld is abuzz about the move, $3 billion possibly changing to new handlers can shake up carefully cultivated relationships. The question everybody is asking: “Why?”

The answer most people are giving: “Money.”

After all, what else can a media buying agency bring to the table than a few more gross rating points for a few dollars less? It could also be that GM simply wants to reduce its ad spend, something that can be obscured while changing media agencies.

Former Chrysler marketing executive Julie Roehm, now a consultant, has different other suspicions. She is quoted by Automotive News [sub] as saying: “I don’t think it’s about cost cutting. It’s smoke and mirrors to hide bigger problems.”

She points towards Omnicom’s Goodby, Silverstein & Partners, an agency that was brought in by Chief Marketing Officer Joel Ewanick withouth a review. That agency has come under criticism for turning in unremarkable work, their “Chevy runs deep” slogan fails to resonate. Their godfather Ewanick recently tried to deflect criticism by giving Goodby Silverstein “B and C work” grades. That only lasts so long. Nothing however focuses the attention of upper management as much away as the decision of who will spend their $ 3 billion in the future.
http://www.thetruthaboutcars.com/201...lion-question/
* Registered users of the site do not see these ads.
AVANTI R5 is offline   Reply With Quote
Old 08-27-2011, 11:59 AM   #2
finnRex
RIP Donny
Moderator
 
Member#: 21095
Join Date: Jul 2002
Chapter/Region: TXIC
Location: Miss you, Charlie Murphy.
Vehicle:
RIP KTH & LMFH
'09 Crystal red Tintcoat

Default

“I don’t think it’s about cost cutting. It’s smoke and mirrors to hide bigger problems.”


This. Not surprised at all if this is the case.



Mika
finnRex is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Report: GM considers raising $4 billion to keep Opel AVANTI R5 Non-Subaru News & Rumors 1 08-25-2009 08:50 AM
GM to invest $1 billion in Brazil to develop new cars AVANTI R5 Non-Subaru News & Rumors 14 07-17-2009 10:07 AM
German Company Offers GM $1.3 Billion To Buy Opel And Turn It Green AVANTI R5 Non-Subaru News & Rumors 12 11-20-2008 09:49 AM
European Auto Makers Ask For $55 Billion In Loans To Meet New Standards AVANTI R5 Non-Subaru News & Rumors 4 10-07-2008 02:38 AM
GM asks/gets a $39 billion dolla bailout! teh sash Off-Topic 0 11-06-2007 11:57 PM


All times are GMT -4. The time now is 07:40 AM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2014 Axivo Inc.
Copyright ©1999 - 2014, North American Subaru Impreza Owners Club, Inc.