Video: Cadillac releases new CTS-V Coupe ad with its sights set on Ferrari

AVANTI R5 · 08-27-2011, 09:25 AM

A new teaser video is out from General Motors’ Cadillac luxury brand. Since Cadillac has been seeing some great success from their latest cars, Cadillac’s pursuit to continue fighting with the top dogs has yet to cease.
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In the video, you can see a new CTS-V powering around a closed race circuit. It’s competing track mate: a Ferrari 458 Italia. The new ad spot clearly suggests that Cadillac is aiming directly for Ferrari.

As to what comes from these efforts, is still to be determined.

Bellissimo - Magnetic Ride Control Technology \| Cadillac CTS-V Luxury Coupe - YouTube

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E. Nick · 08-27-2011, 10:28 AM

They should have said, "perfected in the Ferrari 458." Ads like that are just offensive.

WhiteKnightSTi · 08-27-2011, 10:31 AM

Quote:

Originally Posted by E. Nick

They should have said, "perfected in the Ferrari 458." Ads like that are just offensive.

You mad.

E. Nick · 08-27-2011, 10:58 AM

LOL Sho'nuff

john_knoxville · 08-27-2011, 11:54 AM

okay, if you don't have the funds nor the desire to own the 556hp version, what exciting product do they have as the next step down? nothing? oh well....

FaastLegacy · 08-27-2011, 12:14 PM

What a stupid ad on a number of accounts.

#1. If you can afford a Ferrari, I'm pretty sure you wouldn't even consider a lowly CTS-V.

#2. "New standard of the world"? Please......

#3. If you look at the numbers, these cars aren't even remotely close. Way to skew the facts, GM.

Spenk · 08-27-2011, 01:01 PM

Quote:

Originally Posted by AVANTI R5

.
In the video, you can see a new CTS-V powering around a closed race circuit. It’s competing track mate: a Ferrari 458 Italia. The new ad spot clearly suggests that Cadillac is aiming directly for Ferrari.

Analysis fail.

Caddy's merely pointing out that Ferrari is incorporating technologies pioneered by Cadillac.

It's an ad intended to showcase engineering, and not trying to demonstrate a throwdown between the two cars.

It's actually a good ad if you pay attention.

Derbagger · 08-27-2011, 01:31 PM

Wasn't this suspension actually pioneered by Corvette?

Anyway, I think they aren't comparing the Cadillac to the 456 directly (that's the Vette's job), but that the Caddy is actually rather sophisticated, not the lump of steel that people may think.

Dankathym · 08-28-2011, 10:46 AM

I also remember the Corvette being the first with that technology, I guess I will have to do a google search.

MikeNH · 08-28-2011, 12:05 PM

Pretty sure MRC came on some anniversary edition of the C5 at the very end of it's life. 50th anniversary maybe?

UKscooby · 08-28-2011, 02:43 PM

MRC is not even a GM invention or innovation. It belongs to Delphi I believe, and it was designed when Delphi were separate from GM. Anyone can license the technology.

Yep - heres the wiki: http://en.wikipedia.org/wiki/Magnetorheological_damper

ChiWRX · 08-28-2011, 07:11 PM

Quote:

Originally Posted by UKscooby

MRC is not even a GM invention or innovation. It belongs to Delphi I believe, and it was designed when Delphi were separate from GM. Anyone can license the technology.

Yep - heres the wiki: http://en.wikipedia.org/wiki/Magnetorheological_damper

Gotta love the marketing industry. These days you can basically say anything and A) get people to believe it and B) get away with it scott free.

Derbagger · 08-29-2011, 04:04 PM

Yes Delphi developed it, can license it to anyone, and has. But the Corvette was the first with it, and it was only 4 years after GM spun off Delphi. I'm sure there was some engineering back and forth, and it's production was pioneered in the vette. You make it sound like GM found them on a shelf in Pep Boys and bolted them in.

UKscooby · 09-02-2011, 03:58 PM

I believe the XLR had them before the vette.
Any before that even, I think Mercedes had something very similar.

monovich · 09-02-2011, 04:06 PM

Let me do a Middle-America armchair analysis of that ad:

"Whoa, Caddys are Fastar than Ferraris now!?! I need another Milwaukee's Best Light!"

aschen · 09-02-2011, 04:27 PM

youmad.gif

The add is pretty factual by marketing standards.

Gm did adopt the technolgy WAY befor ferrari and others.

aschen · 09-02-2011, 04:32 PM

Quote:

Originally Posted by FaastLegacy

What a stupid ad on a number of accounts.

#1. If you can afford a Ferrari, I'm pretty sure you wouldn't even consider a lowly CTS-V.

#2. "New standard of the world"? Please......

#3. If you look at the numbers, these cars aren't even remotely close. Way to skew the facts, GM.

1. A CTS-V daily driver and and Italia fun car seems like a match made in freaking heaven to me

2. A little marketing spin sure, by CTS-V is arguably as good as any other sport sedan in the word (at least under 150 K).

3. When did they say the cars had similar performance specs?

UKscooby · 09-02-2011, 04:33 PM

The ad is factual? Exactly how did Ferrari "borrow technology from Cadillac?"

aschen · 09-02-2011, 04:39 PM

Borrowed technolgy from cadilac is a bit of a marketing stretch of course but pioneered by cadilac is pretty factual.

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08-27-2011, 10:28 AM	#2
E. Nick Scooby Specialist Member#: 8489 Join Date: Jul 2001 Chapter/Region: BAIC Location: Atherton, CA Vehicle: 1978 Plymouth Volare Maroon / White Vinyl	They should have said, "perfected in the Ferrari 458." Ads like that are just offensive.

08-27-2011, 10:58 AM	#4
E. Nick Scooby Specialist Member#: 8489 Join Date: Jul 2001 Chapter/Region: BAIC Location: Atherton, CA Vehicle: 1978 Plymouth Volare Maroon / White Vinyl	LOL Sho'nuff

08-27-2011, 11:54 AM	#5
john_knoxville Scooby Newbie Member#: 109568 Join Date: Mar 2006	okay, if you don't have the funds nor the desire to own the 556hp version, what exciting product do they have as the next step down? nothing? oh well....

08-27-2011, 12:14 PM	#6
FaastLegacy Scooby Specialist Member#: 11671 Join Date: Oct 2001 Chapter/Region: MWSOC Location: STL Vehicle: '11 Mustang GT Kona Blue	What a stupid ad on a number of accounts. #1. If you can afford a Ferrari, I'm pretty sure you wouldn't even consider a lowly CTS-V. #2. "New standard of the world"? Please...... #3. If you look at the numbers, these cars aren't even remotely close. Way to skew the facts, GM.

08-27-2011, 01:31 PM	#8
Derbagger Scooby Specialist Member#: 32113 Join Date: Jan 2003 Chapter/Region: NESIC Location: Trollhatten, Japan Vehicle: 05 Saabaru Satin Grey	Wasn't this suspension actually pioneered by Corvette? Anyway, I think they aren't comparing the Cadillac to the 456 directly (that's the Vette's job), but that the Caddy is actually rather sophisticated, not the lump of steel that people may think.

08-28-2011, 10:46 AM	#9
Dankathym Scooby Newbie Member#: 38555 Join Date: Jun 2003 Location: Green Bay, WI Vehicle: 2003 WRX WRB Gold P1 2013 OB BBP SAP 2.5i	I also remember the Corvette being the first with that technology, I guess I will have to do a google search.

08-28-2011, 12:05 PM	#10
MikeNH Scooby Newbie Member#: 244821 Join Date: Apr 2010 Chapter/Region: MWSOC Location: Michigan Vehicle: 2011 Chevy Silverado	Pretty sure MRC came on some anniversary edition of the C5 at the very end of it's life. 50th anniversary maybe?

08-28-2011, 02:43 PM	#11
UKscooby Scooby Specialist Member#: 33287 Join Date: Feb 2003 Chapter/Region: MWSOC Location: West Michigan Vehicle: RIP Nik I will always miss you	MRC is not even a GM invention or innovation. It belongs to Delphi I believe, and it was designed when Delphi were separate from GM. Anyone can license the technology. Yep - heres the wiki: http://en.wikipedia.org/wiki/Magnetorheological_damper

08-29-2011, 04:04 PM	#13
Derbagger Scooby Specialist Member#: 32113 Join Date: Jan 2003 Chapter/Region: NESIC Location: Trollhatten, Japan Vehicle: 05 Saabaru Satin Grey	Yes Delphi developed it, can license it to anyone, and has. But the Corvette was the first with it, and it was only 4 years after GM spun off Delphi. I'm sure there was some engineering back and forth, and it's production was pioneered in the vette. You make it sound like GM found them on a shelf in Pep Boys and bolted them in.

09-02-2011, 03:58 PM	#14
UKscooby Scooby Specialist Member#: 33287 Join Date: Feb 2003 Chapter/Region: MWSOC Location: West Michigan Vehicle: RIP Nik I will always miss you	I believe the XLR had them before the vette. Any before that even, I think Mercedes had something very similar.

09-02-2011, 04:06 PM	#15
monovich Scooby Specialist Member#: 8124 Join Date: Jul 2001 Location: Denver, Colorado Vehicle: 1998 Old Grey Mule Regacy Rype R	Let me do a Middle-America armchair analysis of that ad: "Whoa, Caddys are Fastar than Ferraris now!?! I need another Milwaukee's Best Light!"

09-02-2011, 04:27 PM	#16
aschen Scooby Specialist Member#: 30733 Join Date: Dec 2002 Chapter/Region: TXIC Location: Houston texas Vehicle: 2007 tiny car striped	youmad.gif The add is pretty factual by marketing standards. Gm did adopt the technolgy WAY befor ferrari and others.

09-02-2011, 04:33 PM	#18
UKscooby Scooby Specialist Member#: 33287 Join Date: Feb 2003 Chapter/Region: MWSOC Location: West Michigan Vehicle: RIP Nik I will always miss you	The ad is factual? Exactly how did Ferrari "borrow technology from Cadillac?"

09-02-2011, 04:39 PM	#19
aschen Scooby Specialist Member#: 30733 Join Date: Dec 2002 Chapter/Region: TXIC Location: Houston texas Vehicle: 2007 tiny car striped	Borrowed technolgy from cadilac is a bit of a marketing stretch of course but pioneered by cadilac is pretty factual.