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Old 08-30-2011, 11:02 PM   #1
A_Pointy_Rock
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Default Aston Mar...I mean Ford previews Evos concept

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We now know what Ford is planning for the upcoming Frankfurt Motor Show. The manufacturer has released a slew of photos and information on its new Evos Concept – a design study that will likely influence the look of the company's products in the near future. While we aren't likely to see many four-door gullwing hatchbacks in the Ford product line any time soon, chances are that the automaker's artists will roll in elements like smaller, more discreet headlamps, more vertical hexoganal grille and a sleek silhouette. According to Ford design guru J Mays, the new look is penned, "not to provoke, but to seduce."

The look is likely to command Ford design for the next five years or so, and you won't hear any complaints from us on that front. Inside, the Evos also hints toward what's coming down the pipe in terms of interior design as well. With a driver-oriented instrument panel and an inverted 'L' climate system, Mays says that future Ford models will boast a more cockpit-like feel.

Befitting a true concept car, Ford says that the Evos is powered by the same plug-in hybrid drivetrain found in the C-Max Energi. That means that a set of lithium-ion batteries store and release electricity to allow the vehicle to operate primarily as an electric vehicle. Hit the jump for the press release.

Source: Autoblog


I think it looks hot, but I can't deny that it looks like they just plastered a new front end onto a DB9. That's not necessarily a bad thing, but the influence from when they owned Aston is there for sure...


Edit:
Just noticed the Focus EV has a resemblance to this design language:
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Last edited by A_Pointy_Rock; 08-30-2011 at 11:09 PM.
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Old 08-30-2011, 11:59 PM   #2
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evos?
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Old 08-31-2011, 12:41 AM   #3
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Mustang, is that you?
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Old 08-31-2011, 12:53 AM   #4
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They'd never make the mustang that "un-Mustang."

It looks kind of like a Taurus turned into a coupe.
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Old 08-31-2011, 06:28 AM   #5
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Originally Posted by HipToBeSquare View Post
They'd never make the mustang that "un-Mustang."

It looks kind of like a Taurus turned into a coupe.
Falcon
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Old 08-31-2011, 11:01 AM   #6
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Maybe Falcon works... considering the wing-like doors.

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Old 08-31-2011, 05:03 PM   #7
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Ford re-introduces the Ford Probe again
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Old 08-31-2011, 05:51 PM   #8
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If it is AWD, color me interested. I had a 93 Probe GT, and it was a nice car, let down only by being FWD/front-heavy/understeer-prone.

But if those are the usual show-car-dubs wheels, at least 20 inches, if not larger, in diameter, then that car can't possibly be anywhere near the Probe GT's lithe size.
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Old 08-31-2011, 06:18 PM   #9
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Grill works much better on the top photo (red car, black grill) than it does on the lower photo (silver car, silver grill).

Not too bad either way.
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Old 08-31-2011, 09:02 PM   #10
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Aston Martin looks for Mustang price? Yes much?
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Old 09-01-2011, 12:19 AM   #11
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Quote:
Originally Posted by Stanley View Post
Grill works much better on the top photo (red car, black grill) than it does on the lower photo (silver car, silver grill).

Not too bad either way.


Bottom is a production vehicle, though. Top is a design study which means it may look nothing like that if it becomes a vehicle at all. Shall I bring up the new Impreza again?



Quote:
Originally Posted by Hites View Post
Aston Martin looks for Mustang price? Yes much?

Yeah - like I said, not a bad thing that it's Aston influenced. Aston Martin makes some of the most beautiful vehicles in production atm.
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Old 09-01-2011, 12:57 AM   #12
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They'd never make the mustang that "un-Mustang."

It looks kind of like a Taurus turned into a coupe.
It can happen if they don't go retro again. The Foxbody or even SN95 didn't look much like the original. Throw on a fake hood scoop, fake rear brake ducts, and the triple taillights and something like this could easily be a Mustang.

I hope it is something like this, retro has been done now, time to move on.
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Old 09-01-2011, 01:40 AM   #13
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It can happen if they don't go retro again. The Foxbody or even SN95 didn't look much like the original. Throw on a fake hood scoop, fake rear brake ducts, and the triple taillights and something like this could easily be a Mustang.

I hope it is something like this, retro has been done now, time to move on.
I would agree with Fox boxy, and that Retro has been played to death. Not everybody is 55-60 years old, and were in their teens/20s for the 40 year old design, when it was new.

But the SN95 did try to re-introduce "mustang cues" back into the line, with the C-scoop, and the more prominent grille between the headlights with the horse logo, and 3-bar tail lights at the corners, etc... New ones are obviously more blatant, but the only real departure from "mustangness" were the fox-bodies, stylistically.

But I don't mind letting the Mustang fans keep their traditions. I wished for an Evos-like car from Mercury, based on S197 underpinnings, for a while. Something as an alternative to Mustang with more modern styling and appointments.

I don't see Ford throwing tradition out of the design process when we are looking down the barrel of Mustang's 50th Anniversary, I just don't.

Maybe a Falcon, maybe a Gran Torino revival, or some other name... but if they build anything like this, I would almost bet real money that it would be a coupe-ish version of the Taurus, and based on that platform. The Evos already looks like it is a Taurus SHO carved into a concept-grade coupe.
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Old 09-01-2011, 02:11 AM   #14
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I am not in my 50s and I like the way the new 2010+ mustang looks...I like the touch of throwback in the styling. If you look at all the iconic cars they evolve certain styling cues within the line. Corvette, Ferraris, Porsche (especially)..all have cues where you know what it is even before you see the badge.
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Old 09-01-2011, 02:51 AM   #15
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Resemblance and cues are one thing.

Being irrevocably tied to the 40-years-past glory days for a long time suggests creative stagnation.

And being retro doesn't mean bad-looking. Actually it means holding on to what is known-good for a long time afterward. At some point it becomes too long.

But Mustang has hitched it's wagon to retro, and with a big 50th anniversary coming up, I don't see that changing much. If they offer an alternative, it might not need to change much.

The thing is, that so far, Ford hasn't offered a whole lot of really amazing design moves forward to really offset their retro Mustang. They don't have another "halo" performance car that pushes styling forward, while mustang stays tied to the past. The Ford GT was an amazing car, including stylistically. But it was tied to the 40/50-year-past, just as Mustang is.

Nobody seems to be generating the next new design today, that will be reflected on in ~2050, 40 years from now. If they only do retro now, they'll still be re-hashing the 1960s, 80-90 years after the fact.

Their kinetic design language wasn't bad, but it didn't really set the automotive design world on fire, and has only seemed to spawn some front-drivers with either gillette razor front ends, or front ends that look like ill-tempered sea-bass, like the new Focus and Fiesta.

I hope this new Evos will set a new trend for renewed design creativity. As much as I am not convinced by J. Mays' tendency for self aggrandizement, I am somewhat encouraged that he was talking about using design less to make a provocative statement, which could easily be a negative provocation, and more to "seduce", which is distinctly seeking a positive reaction, not just any possible reaction.

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Old 09-01-2011, 04:37 AM   #16
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I expect.....new Mondeo/Fusion?
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Old 09-01-2011, 08:23 AM   #17
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Quote:
Originally Posted by HipToBeSquare View Post
It looks kind of like a Taurus turned into a coupe.
That's what I thought at first glance. A squashed Taurus SHO coupe. No matter how you see it, I think it looks great. If the next Fusion looks remotely close to that (and comes with AWD and the 3.5L EcoBoost engine) then I'm all in.

I like the SHO and I love the EcoBoost engine, but it's just a bit too big and heavy for my taste. Now a Fusion SHO would be right on target.
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Old 09-01-2011, 09:38 AM   #18
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I expect.....new Mondeo/Fusion?
It sounds like it. In case you missed it:

"
Ford's head of design, J Mays, says we'll be seeing the first roadgoing example of this new styling not in four years, but in a scant four months.

Four months? That's Detroit. And if recent rumblings are to be believed, what you're looking at is an stylized interpretation of the next Fusion.
"
http://www.autoblog.com/2011/08/31/d...uture-w-video/
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Old 09-01-2011, 01:25 PM   #19
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I owned 3 Fords before I went to Subaru.

If this car comes with an AWD drivetrain, and manual or DCT gearbox, I may go back.

I'd love to stick with Subaru, but what does Subaru have on this?
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Old 09-01-2011, 02:23 PM   #20
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I'd love to stick with Subaru, but what does Subaru have on this?
I dunno, man, if we ever get this...
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Old 09-01-2011, 02:29 PM   #21
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We'll see, but I am looking forward to learning more about it.
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Old 09-01-2011, 03:33 PM   #22
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I like it and would be pretty excited if that is a concept for the 2015 Mustang redesign, but don't make the fastback SO round/sloping that it looks almost like a hatchback. I don't like hatchbacks, but a cleanly executed fastback would look great (needs to be more subtle).
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Old 04-16-2012, 12:58 PM   #23
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According to the WSJ, those of you who guessed this is a thinly disguised next-gen Mustang concept are pretty much spot-on:

http://blogs.wsj.com/drivers-seat/20...-have-in-mind/

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For the last decade, auto makers have connected with baby boomers by recreating storied cars from their youth like the VW Beetle, Chevrolet Camaro and Dodge Challenger.

Now, Ford Motor Co. is betting it is time to hit the brakes on the retro trend, and shift its focus to a younger generation.

The Mustang, the Pony car that launched affordable and compact sports cars, today strongly hews to the look of the 1964 original. But Ford is working on radical makeover of its signature youth-market car, people familiar with Ford’s plans said. The next generation would retain the shark-nosed grille and round headlights, but would look more like the new Ford Fusion than the current Mustang, these people said.

View Slideshow

The change is part of a bid to make the Mustang appeal to Generation Y, the roughly 80 million people who were born between 1980 and 1999. This demographic group is entering its peak car-buying years. Cars that their parents drive—and hark back to the days of Woodstock, 20 years before they were born—don’t really interest them.

“You cannot sustain sales without looking for new buyers. True, you are going to lose sales, but you need to refresh the population of buyers,” said Alexander Edwards, an analyst with Strategic Vision, a California research firm that helps auto companies understand why customers choose the vehicles they buy.

“The main goal that all automobile companies need to be successful at is, let’s prepare vehicles that the next generation will want to be in, but have all the other features that will still appeal to the older generation as well,” said Mr. Edwards.

For Ford, Gen Y may prove a difficult target. For many in this group, cars and driving just aren’t that cool in an era of iPads and Facebook. A 2011 study by the University of Michigan found that just two-thirds of all 18-year-olds had driver’s licenses in 2008, down from 80% in 1983.

Toyota Motor Corp. created a whole subbrand, Scion, to appeal to the Millennial Generation. But after some initial success, Scion sales are a third of the peak. Retro designs in particular don’t fly, either. Last year, VW sold just 6,468 Beetles in the U.S., compared with 81,134 in 2000. Last year, Chrysler Group LLC stopped making its retro car, the PT Cruiser.

The Mustang, which has had a strong retro look since 2005, is losing steam, too. Last year Ford sold 70,438, down 4.4% from 2010 and less than half the 166,530 it sold in 2006. Chevrolet’s redesigned Camaro and Chrysler’s Challenger each outsold their historical rival last month.

The new Mustang is due as a 2014 model, and will look somewhat like an Aston Martin, the high-price sports car often featured in James Bond movies. People who have seen the new Mustang said it is almost a body double for the Evos concept car that Ford showed at the Frankfurt auto show last fall.

A Ford spokesman said he couldn’t comment on Ford’s product plans for the Mustang.

Changing the Mustang’s look is a risky move for Ford because the car has such a big following, said Rebecca Lindland, an analyst with researcher IHS Automotive Inc. “Ford has had so much success with [the retro Mustang], there is significant risk of going somewhat away from it,” she said. “You have to evolve the design, but it is a risk to change it too fast or radically.”

Baby boomers are still an important demographic. They drove booms in minivans, sport-utility vehicles and luxury cars in addition to retro models. But with the oldest boomers now retired, that generation is near the end of its run as hard-charging car consumers.

The average Mustang buyer today is 51 years old, Mr. Edwards said. They fall into the category of “near-luxury” consumers in terms of spending habits and tend to include more men than women. They like power and performance, he said.

Lee Stewart a 45-year-old accountant from Bristow, Va., just ordered a 2013 Mustang GT convertible, and loves the current, 1960s look. The Evos concept car, he added, is “a beautiful automobile, but it isn’t a Mustang.”

The original Mustang launched a whole category of inexpensive, sporty cars with a uniquely American look. The vehicle was a pet project of then Ford Vice President Lee Iacocca, who kept it alive after Henry Ford II had rejected early concepts.

It hit the market as baby boomers were in their teens and its rapid success triggered a host of similarly, small, four-seater sports cars. General Motors Co. countered with its Camaro, and Chrysler added the Dodge Charger and Challenger. In a nod to the Mustang, they were known as “Pony cars.”

In the 1970s, Detroit faced rising competition from small Japanese and fuel-economy regulations. The Big Three shrank their pony cars and changed their looks dramatically, and they all but faded from the roads by the late 1990s.

In 1998, Volkswagen AG tapped into boomer nostalgia when it reincarnated the Beetle. In 2005, the retro-style Mustang was launched and it was a hit.

But for Adam Perito, 32, a recruiter who is on the leading edge of Generation Y, the current Mustang is great and he is looking to buy one, but “the new one looks pretty sweet. Maybe I should wait until it comes out.”
Not sure how I feel about it; it does seem very un-Mustang looking.

I guess they figure the retro seekers have had their shot to buy one since 2005, now they'll go after the younger generation. I hope they keep a few cues to the Mustang's heritage in the design though; it would be a shame if the Mustang just became another generic fast coupe.
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Old 04-16-2012, 02:17 PM   #24
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I can't wait to see the final product. The new Mustang is ditching the retro look and the next generation Camaro is supposed to borrow looks from either the 1st or 2nd generation Camaro so it'll be interesting to see what people choose.
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Old 04-16-2012, 02:44 PM   #25
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Quote:
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Not sure how I feel about it; it does seem very un-Mustang looking.

I guess they figure the retro seekers have had their shot to buy one since 2005, now they'll go after the younger generation. I hope they keep a few cues to the Mustang's heritage in the design though; it would be a shame if the Mustang just became another generic fast coupe.
The production car will probably look a fair bit different and I'm sure there will be some classic Mustang styling cues with the tail lights, front grill, etc. IMO the retro look is played out as with the 2013 models they have now done three variations (2005, 2010, 2013) of the retro look and there's not much more they can do to keep it fresh. Every year the Mustang sells less than the year before despite engine upgrades and styling tweaks so Ford knows it can't continue down the retro road much longer.
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