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Old 09-15-2011, 09:25 AM   #1
AVANTI R5
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Default Jaguar Execs Discuss Crossover “Every Day”




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If you comb through sales stats for any luxury automaker, you’ll see that the volume is usually driven by two vehicles: an entry-level sedan and a crossover. Audi, Mercedes-Benz, BMW, and Lexus have built their U.S. product lines around this business model. With a revitalized Jaguar trying to take a larger slice of the luxury pie, crossovers are on the brain in Coventry. “We discuss it lots,” Jaguar’s design director Ian Callum tells us. His colleague, global brand director Adrian Hallmark adds, “We’re very aware of what the world wants.”

The notion of a Jaguar crossover might bring back memories from when Porsche launched the first Cayenne—the word “heresy” hadn’t seen in such heavy use since the Spanish Inquisition—but with Maserati pulling the sheet off a Jeep-based SUV at this year’s Frankfurt auto show, the shock of a sports-car company planning a crossover has subsided.

What’s holding Jaguar back? It’s an issue of resources—and, in the short term, there are more pressing needs. Even though the company’s new owner, Tata, has been eager to pump energy and money into the brand, Jaguar can’t do too much at once. In the next few years, the company is adding all-wheel drive to the XF and XJ—and spending a lot of money to do so—launching a two-seat sports car, which was previewed with the C-X16 concept, and producing a new V-6 engine derived from the company’s well-liked V-8.

Still, Hallmark is ambitious and determined. “We want to deliver the right products to the right markets,” he says, citing the new four-cylinder diesel that’s an absolute must in order to sell XF-sized luxury cars in Europe.

Jaguar also added a V-6 to the XJ’s engine lineup in China, because 90 percent of S-classes sold there have sixes. And adding all-wheel drive to the XF and XJ was done especially for the American market. These moves were made quickly, and have been specifically aimed at meeting demands for products. Even if a diesel Jaguar is tough to swallow in concept, as Hallmark reminds us, “This is still a business.” So long as it doesn’t seriously contrast with the brand’s image, Jaguar’s boss is ready to pull the trigger on the products that will sell. With that in mind, a Jaguar crossover seems more like a question of when, not if.
http://blog.caranddriver.com/jaguar-...+and+Driver%29
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Old 09-15-2011, 11:05 PM   #2
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Subaru Stars

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they got they're priorities wrong. build this first, make profit, then build 2 seat sports cars.
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Old 09-15-2011, 11:36 PM   #3
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This is what Land Rover is for.

Duplication is not required.
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Old 09-16-2011, 03:02 AM   #4
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Originally Posted by HipToBeSquare View Post
This is what Land Rover is for.

Duplication is not required.
Truth.


However, it seems automakers go against rational thinking.
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Old 09-16-2011, 10:23 AM   #5
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That rendering looks really good. But Jaguar needs to stick with cars and LR gets SUVs/crossovers. It's really the only automaker with two brands that gets it right. Chrysler Co and GM should have gone this route with their brands.

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Old 09-16-2011, 11:13 AM   #6
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Or Jag could re-engineer a Range Rover with different sheet metal and interior, if they must have a SUV or crossover.
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Old 09-16-2011, 11:30 AM   #7
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bmw with jaguar grill
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Old 09-16-2011, 12:04 PM   #8
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Quote:
Originally Posted by HipToBeSquare View Post
This is what Land Rover is for.

Duplication is not required.
not really... Land Rover has made itself an icon with its boxy look. Im sure there are plenty of ppl out there wanting crossovers (not tall SUVs like most rovers) with jaguar badges.
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Old 09-16-2011, 09:47 PM   #9
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LR is for true offroaders. A Jag crossover would be a perf soft roader a la X5. They need to build it just because you can't afford to walk away from the $$ and market share. Just don't stop selling sweet sedans and coupes and we'll all be happy.
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Old 09-18-2011, 04:24 PM   #10
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Freelander/Evoque is not all that much of a true offroader. It is OK, but it is no Discovery or Defender.

They could build a sleeker 5/7 passenger vehicle, alongside Discovery, as the next generation Range Rover Sport.

But the fact remains, that a crossover is in LR/RR domain, not Jaguar. Anything classified as a light truck should be such.

LR/Jag are a pair, it doesn't make sense to make Jaguar duplicate LR/RR, just as it wouldn't be appropriate for LR to build a car.
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Old 09-18-2011, 04:41 PM   #11
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Quote:
Originally Posted by HipToBeSquare View Post
Freelander/Evoque is not all that much of a true offroader. It is OK, but it is no Discovery or Defender.

They could build a sleeker 5/7 passenger vehicle, alongside Discovery, as the next generation Range Rover Sport.

But the fact remains, that a crossover is in LR/RR domain, not Jaguar. Anything classified as a light truck should be such.

LR/Jag are a pair, it doesn't make sense to make Jaguar duplicate LR/RR, just as it wouldn't be appropriate for LR to build a car.
The Freelander and Evoque are both softer vehicles, although quite tough for what they are. The fact is offroad companies and luxury companies have been attacking this Crossover segment from both sides. I think a Crossover Jag is a good business move, and if engineered well, the could sell truckloads.
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Old 09-18-2011, 04:58 PM   #12
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I don't doubt it could sell by the truckload.

But I think it could dilute the Jaguar brand image.

I think it could sell by the truckload as a sleeker CUV sporty people mover, as a next-gen RR Sport just as much. Something along the side of the more serious Discovery.

And without diluting Jaguar that has never built a light truck classified vehicle, and has never needed to.

The Maserati Kubang is not exactly getting enthusiasm from the Maserati fans, either.

Cayenne is selling by the truckload, but the Porsche enthusiasts tend to think of it as a necessary detraction, that pays the bills.

Maserati and Porsche don't have such a close pairing with a brand famous for SUVs, as Jag does.

They have things in place, they don't need to jeopardize the Jaguar brand by diluting it.
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Old 09-18-2011, 05:26 PM   #13
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Well I don't know. I agree that since LR is there, it would be very much stupid for Jag to develop a full line of cross-overs like BMW or Mercedes has, but maybe having one model like Cayenne isn't such a bad idea. Even though LR has the ultimate reputation for luxury SUVs, it's never been known for on-road sporting credential. I know they are going in that direction with the Evoque, but still, something a lot like an X3 or an X5 with a very strong focus on the on-road dynamics and with a complete disregard for the off-road performance is not something LR can do, while Jag easily can.

I'm not saying I'm dying to see a Jag cross-over, of course I'd rather they didn't, but I do think that even with Jag-LR pairing, there may be a niche that Jag can fill without going too far off message.
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Old 09-18-2011, 06:01 PM   #14
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Seems like that is what Range Rover Sport is. Or at least supposed to be.

It isn't as exclusive as Range Rover. It isn't as off-road ready as Land Rover Discovery. It isn't as compact as Evoque or Freelander.

And frankly if I had the money, and needed that sort of vehicle, RR-Sport would be on the short list. And I begrudge that the new Cayenne with the PDK and angry face, would be, too.

I would more worry about a Jag going more toward an M-B R or M class, and basically being a needlessly tall car. I'd rather they go with an AWD estate wagon version of XF and XJ. But CAFE regs and public sway away from wagons probably suggests against it.
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Old 09-19-2011, 01:54 PM   #15
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Evoke crossover is a winner
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Old 09-19-2011, 09:47 PM   #16
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does that sketch remind anyone else of a 2nd gen Cayenne?
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