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View Poll Results: I would purchase a FRS/BRZ...
only if its priced significantly lower than the WRX 52 64.20%
even if its priced around the same as the WRX 29 35.80%
Voters: 81. You may not vote on this poll

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Old 12-17-2011, 08:41 PM   #1
boxerinside
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Default Price... what the FRS/BRZ should cost

It's obvious that Subaru and Toyota do their research around these forums which means we have the power to let them know what we think.
The mistake made by Subaru on the 08 WRX was fixed thanks to the amount of complaints.

We need to let them know what we think these cars should cost so I decided to make an official thread.

I personally don't think that these cars should be priced anywhere close to the WRX. The WRX includes AWD, a Turbo components, more doors, wider 17"wheels/tires which all add up to higher costs, and this is why I don't see the FRS and BRZ costing around the same.

I personally feel good/fair prices would be
$21k-$22k for the Scion
$22k-$23k for the Subaru.

Be reaslistic and post your price and comments.
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Old 12-17-2011, 10:56 PM   #2
sir_wagon
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Low to mid $20K's was the price of the last Toyota MR2 sold in the United States (circa 2005).
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Old 12-17-2011, 11:05 PM   #3
DivineStrike
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realistically the wrx isn't a whole new platform...just sayin. Sure the BRZ is based off the impreza chassis but it has a lot of R&D to pay for along with a brand new engine. I honestly don't think the prices being talked about (25k for the Prem and 27k for the lmtd) are really all that unacceptable. That being said I don't disagree with the prices you have listed as I don't think Nav should be standard no matter what. Especially for the Scion, I'd say 23k for the BRZ without nav but with everything included as is, I think the under 25k that is being talked about is reasonable.
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Old 12-18-2011, 03:27 AM   #4
manticus
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You can't vote the price of a new car - unless Subaru just found some treasure chest full of gold washed up on shore during the tsunami, they're going to price this just high enough to make a profit (or higher if demand is really good).

I doubt this car will be less than the cost of a miata - $23,190. With the r&d, higher output DI engine, and low volume, it's likely to cost at least $25,000.

I hope it's priced in the $30k range. Really, really hoping. Then we can start more arguments about the price of fun.
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Old 12-18-2011, 03:42 AM   #5
Deslock
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This would be reasonable:

$23.0k FRS
$24.5k BRZ premium (FRS + HIDs, navigation)
$27.0k BRZ limited (BRZP + summer tires, fog-lights, keyless entry/start, auto/dual HVAC, spoiler)

Can I change my choice? I voted about the same as WRX, but that was before I realized the WRX premium is $28k and the limited is $29k.
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Old 12-18-2011, 08:07 AM   #6
Phoeung1
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$25000
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Old 12-19-2011, 10:10 PM   #7
Adonis1
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BRZ STi $32,999 That's around what I'm ready to pay.
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Old 12-20-2011, 11:01 PM   #8
Subi4me
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I'm thinking scion goes for 21k-23k
and that the subbie goes for 23-25k
to be quite honest, i'm sure even that is about right
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Old 12-23-2011, 01:26 PM   #9
Towona
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It would be nice if they offered a stripped down / base version with no nav, steel wheels etc... for $2-3k less.
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Old 12-24-2011, 07:25 PM   #10
quentinberg007
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FR-S $22k
BRZ $25k
BRZ Limited $27k

You'll be able to haggle the BRZ down to $23k with relative ease. With Subaru VIP pricing for the BRZ Limited being around $25k, that is probably what I'd end up buying.
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Old 12-31-2011, 11:17 AM   #11
UpstateSubie
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Love the VIP deals
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Old 01-01-2012, 04:18 PM   #12
delongedoug
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Old 01-09-2012, 10:38 AM   #13
lambtor
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Quote:
Originally Posted by UpstateSubie
Love the VIP deals
I'm out of the loop. Where/how do you get this vip pricing?
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Old 02-24-2012, 11:16 AM   #14
fourmicah
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Quote:
Originally Posted by Deslock View Post
This would be reasonable:

$23.0k FRS
$24.5k BRZ premium (FRS + HIDs, navigation)
$27.0k BRZ limited (BRZP + summer tires, fog-lights, keyless entry/start, auto/dual HVAC, spoiler)
I agree with these prices here, which is one of the reasons why I haven't placed an order yet. I think they will be asking for more than this. That and I want to drive one first.
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Old 03-08-2012, 03:54 PM   #15
pikappstrmchaser
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Quote:
Originally Posted by UpstateSubie View Post
Love the VIP deals
My VIP authorization form says "The 2013 BRZ is NOT available thru the Subaru VIP Program.". This is listed under the "Vehicle Preference:" section.
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Old 03-08-2012, 04:20 PM   #16
dbc112
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don't u think they have a set price? manufacturer cost etc? its already been decided and can fluctuate off demand via incentive... my thoughts.... the market research has been done way back to justify the vehicle in he first place
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Old 03-08-2012, 05:33 PM   #17
Tainen
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it's been confirmed that the VIP program will not apply towards the BRZ.
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Old 03-08-2012, 06:04 PM   #18
Kash
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25k sounds reasonable for the limited version.
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Old 03-08-2012, 06:53 PM   #19
Tainen
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most of what Subaru has put out there is that the BRZ will be comparable in price to a base WRX... that means the premium would be 25k, and if the limited is 2k more, 27k for that.
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Old 03-10-2012, 09:25 PM   #20
Kash
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24k to 27k is what I was told by my dealer.
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Old 03-15-2012, 01:30 AM   #21
scandiflick
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24 to 25k. 29 to 30k for the STi..
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Old 03-15-2012, 04:49 PM   #22
Calamity Jesus
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Quote:
Originally Posted by scandiflick View Post
29 to 30k for the STi..
Which begs the question.. How much are you willing to pay for an imaginary car?
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Old 03-15-2012, 05:39 PM   #23
Bochet
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Quote:
Originally Posted by Calamity Jesus View Post
Which begs the question.. How much are you willing to pay for an imaginary car?
in real dollars or imaginary dollars?
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