Price... what the FRS/BRZ should cost

boxerinside · 12-17-2011, 07:41 PM

It's obvious that Subaru and Toyota do their research around these forums which means we have the power to let them know what we think.
The mistake made by Subaru on the 08 WRX was fixed thanks to the amount of complaints.

We need to let them know what we think these cars should cost so I decided to make an official thread.

I personally don't think that these cars should be priced anywhere close to the WRX. The WRX includes AWD, a Turbo components, more doors, wider 17"wheels/tires which all add up to higher costs, and this is why I don't see the FRS and BRZ costing around the same.

I personally feel good/fair prices would be
$21k-$22k for the Scion
$22k-$23k for the Subaru.

Be reaslistic and post your price and comments.

* Registered users of the site do not see these ads.

sir_wagon · 12-17-2011, 09:56 PM

Low to mid $20K's was the price of the last Toyota MR2 sold in the United States (circa 2005).

DivineStrike · 12-17-2011, 10:05 PM

realistically the wrx isn't a whole new platform...just sayin. Sure the BRZ is based off the impreza chassis but it has a lot of R&D to pay for along with a brand new engine. I honestly don't think the prices being talked about (25k for the Prem and 27k for the lmtd) are really all that unacceptable. That being said I don't disagree with the prices you have listed as I don't think Nav should be standard no matter what. Especially for the Scion, I'd say 23k for the BRZ without nav but with everything included as is, I think the under 25k that is being talked about is reasonable.

manticus · 12-18-2011, 02:27 AM

You can't vote the price of a new car - unless Subaru just found some treasure chest full of gold washed up on shore during the tsunami, they're going to price this just high enough to make a profit (or higher if demand is really good).

I doubt this car will be less than the cost of a miata - $23,190. With the r&d, higher output DI engine, and low volume, it's likely to cost at least $25,000.

I hope it's priced in the $30k range. Really, really hoping. Then we can start more arguments about the price of fun.

Deslock · 12-18-2011, 02:42 AM

This would be reasonable:

$23.0k FRS
$24.5k BRZ premium (FRS + HIDs, navigation)
$27.0k BRZ limited (BRZP + summer tires, fog-lights, keyless entry/start, auto/dual HVAC, spoiler)

Can I change my choice? I voted about the same as WRX, but that was before I realized the WRX premium is $28k and the limited is $29k.

Phoeung1 · 12-18-2011, 07:07 AM

$25000

Adonis1 · 12-19-2011, 09:10 PM

BRZ STi $32,999 That's around what I'm ready to pay.

Subi4me · 12-20-2011, 10:01 PM

I'm thinking scion goes for 21k-23k
and that the subbie goes for 23-25k
to be quite honest, i'm sure even that is about right

Towona · 12-23-2011, 12:26 PM

It would be nice if they offered a stripped down / base version with no nav, steel wheels etc... for $2-3k less.

quentinberg007 · 12-24-2011, 06:25 PM

FR-S $22k
BRZ $25k
BRZ Limited $27k

You'll be able to haggle the BRZ down to $23k with relative ease. With Subaru VIP pricing for the BRZ Limited being around $25k, that is probably what I'd end up buying.

UpstateSubie · 12-31-2011, 10:17 AM

Love the VIP deals

delongedoug · 01-01-2012, 03:18 PM

lambtor · 01-09-2012, 09:38 AM

Quote:

Originally Posted by UpstateSubie

Love the VIP deals

I'm out of the loop. Where/how do you get this vip pricing?

fourmicah · 02-24-2012, 10:16 AM

Quote:

Originally Posted by Deslock

This would be reasonable:

$23.0k FRS
$24.5k BRZ premium (FRS + HIDs, navigation)
$27.0k BRZ limited (BRZP + summer tires, fog-lights, keyless entry/start, auto/dual HVAC, spoiler)

I agree with these prices here, which is one of the reasons why I haven't placed an order yet. I think they will be asking for more than this. That and I want to drive one first.

pikappstrmchaser · 03-08-2012, 02:54 PM

Quote:

Originally Posted by UpstateSubie

Love the VIP deals

My VIP authorization form says "The 2013 BRZ is NOT available thru the Subaru VIP Program.". This is listed under the "Vehicle Preference:" section.

dbc112 · 03-08-2012, 03:20 PM

don't u think they have a set price? manufacturer cost etc? its already been decided and can fluctuate off demand via incentive... my thoughts.... the market research has been done way back to justify the vehicle in he first place

Tainen · 03-08-2012, 04:33 PM

it's been confirmed that the VIP program will not apply towards the BRZ.

Kash · 03-08-2012, 05:04 PM

25k sounds reasonable for the limited version.

Tainen · 03-08-2012, 05:53 PM

most of what Subaru has put out there is that the BRZ will be comparable in price to a base WRX... that means the premium would be 25k, and if the limited is 2k more, 27k for that.

Kash · 03-10-2012, 08:25 PM

24k to 27k is what I was told by my dealer.

scandiflick · 03-15-2012, 12:30 AM

24 to 25k. 29 to 30k for the STi..

Calamity Jesus · 03-15-2012, 03:49 PM

Quote:

Originally Posted by scandiflick

29 to 30k for the STi..

Which begs the question.. How much are you willing to pay for an imaginary car?

Bochet · 03-15-2012, 04:39 PM

Quote:

Originally Posted by Calamity Jesus

Which begs the question.. How much are you willing to pay for an imaginary car?

in real dollars or imaginary dollars?

View Poll Results: I would purchase a FRS/BRZ...
only if its priced significantly lower than the WRX	52	64.20%
even if its priced around the same as the WRX	29	35.80%
Voters: 81. You may not vote on this poll

12-17-2011, 07:41 PM	#1
boxerinside Scooby Specialist Member#: 191994 Join Date: Oct 2008	Price... what the FRS/BRZ should cost It's obvious that Subaru and Toyota do their research around these forums which means we have the power to let them know what we think. The mistake made by Subaru on the 08 WRX was fixed thanks to the amount of complaints. We need to let them know what we think these cars should cost so I decided to make an official thread. I personally don't think that these cars should be priced anywhere close to the WRX. The WRX includes AWD, a Turbo components, more doors, wider 17"wheels/tires which all add up to higher costs, and this is why I don't see the FRS and BRZ costing around the same. I personally feel good/fair prices would be $21k-$22k for the Scion $22k-$23k for the Subaru. Be reaslistic and post your price and comments. * Registered users of the site do not see these ads.

12-19-2011, 09:10 PM	#7
Adonis1 Scooby Specialist Member#: 244317 Join Date: Apr 2010 Chapter/Region: South East Location: Diamondhead MS & VA Vehicle: '05 STi AW & '10 STi AW SE	BRZ STi BRZ STi $32,999 That's around what I'm ready to pay.

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12-17-2011, 09:56 PM	#2
sir_wagon Scooby Specialist Member#: 71549 Join Date: Sep 2004 Chapter/Region: MAIC Location: Mid-Atlantic Region	Low to mid $20K's was the price of the last Toyota MR2 sold in the United States (circa 2005).

12-17-2011, 10:05 PM	#3
DivineStrike Scooby Newbie Member#: 162037 Join Date: Oct 2007 Location: Charleston, SC Vehicle: 2007 VW GTI Black 2007 CBR600rr White	realistically the wrx isn't a whole new platform...just sayin. Sure the BRZ is based off the impreza chassis but it has a lot of R&D to pay for along with a brand new engine. I honestly don't think the prices being talked about (25k for the Prem and 27k for the lmtd) are really all that unacceptable. That being said I don't disagree with the prices you have listed as I don't think Nav should be standard no matter what. Especially for the Scion, I'd say 23k for the BRZ without nav but with everything included as is, I think the under 25k that is being talked about is reasonable.

12-18-2011, 02:27 AM	#4
manticus Scooby Specialist Member#: 162857 Join Date: Oct 2007 Chapter/Region: W. Canada Location: Edmonton, AB Vehicle: 2011 Subaru STI 2004 Saturn ION RL	You can't vote the price of a new car - unless Subaru just found some treasure chest full of gold washed up on shore during the tsunami, they're going to price this just high enough to make a profit (or higher if demand is really good). I doubt this car will be less than the cost of a miata - $23,190. With the r&d, higher output DI engine, and low volume, it's likely to cost at least $25,000. I hope it's priced in the $30k range. Really, really hoping. Then we can start more arguments about the price of fun.

12-18-2011, 02:42 AM	#5
Deslock Scooby Specialist Member#: 7959 Join Date: Jul 2001 Chapter/Region: NESIC Location: western MA Vehicle: 2013 BRZ limited 1999 Nova RTS	This would be reasonable: $23.0k FRS $24.5k BRZ premium (FRS + HIDs, navigation) $27.0k BRZ limited (BRZP + summer tires, fog-lights, keyless entry/start, auto/dual HVAC, spoiler) Can I change my choice? I voted about the same as WRX, but that was before I realized the WRX premium is $28k and the limited is $29k.

12-18-2011, 07:07 AM	#6
Phoeung1 * Banned * Member#: 304268 Join Date: Dec 2011	$25000

12-20-2011, 10:01 PM	#8
Subi4me Scooby Newbie Member#: 296179 Join Date: Sep 2011	I'm thinking scion goes for 21k-23k and that the subbie goes for 23-25k to be quite honest, i'm sure even that is about right

12-23-2011, 12:26 PM	#9
Towona Scooby Newbie Member#: 118409 Join Date: Jun 2006 Vehicle: #57 -Runamuck Rally	It would be nice if they offered a stripped down / base version with no nav, steel wheels etc... for $2-3k less.

12-24-2011, 06:25 PM	#10
quentinberg007 Scooby Guru Member#: 7887 Join Date: Jun 2001	FR-S $22k BRZ $25k BRZ Limited $27k You'll be able to haggle the BRZ down to $23k with relative ease. With Subaru VIP pricing for the BRZ Limited being around $25k, that is probably what I'd end up buying.

12-31-2011, 10:17 AM	#11
UpstateSubie Scooby Newbie Member#: 282550 Join Date: May 2011 Chapter/Region: Tri-State Location: Albany, NY Vehicle: 2010 STi DGM	Love the VIP deals

01-01-2012, 03:18 PM	#12
delongedoug Scooby Specialist Member#: 124113 Join Date: Aug 2006 Chapter/Region: NESIC Location: To infinity Vehicle: and beyond!

03-08-2012, 03:20 PM	#16
dbc112 Scooby Newbie Member#: 68844 Join Date: Aug 2004 Location: PA Vehicle: 2006 WRX White	don't u think they have a set price? manufacturer cost etc? its already been decided and can fluctuate off demand via incentive... my thoughts.... the market research has been done way back to justify the vehicle in he first place

03-08-2012, 04:33 PM	#17
Tainen Scooby Specialist Member#: 82251 Join Date: Mar 2005 Chapter/Region: NWIC Location: Renton, WA Vehicle: 2001 e46 330i sport 13 SWP BRZ	it's been confirmed that the VIP program will not apply towards the BRZ.

03-08-2012, 05:04 PM	#18
Kash Scooby Newbie Member#: 312839 Join Date: Mar 2012	25k sounds reasonable for the limited version.

03-08-2012, 05:53 PM	#19
Tainen Scooby Specialist Member#: 82251 Join Date: Mar 2005 Chapter/Region: NWIC Location: Renton, WA Vehicle: 2001 e46 330i sport 13 SWP BRZ	most of what Subaru has put out there is that the BRZ will be comparable in price to a base WRX... that means the premium would be 25k, and if the limited is 2k more, 27k for that.

03-10-2012, 08:25 PM	#20
Kash Scooby Newbie Member#: 312839 Join Date: Mar 2012	24k to 27k is what I was told by my dealer.

03-15-2012, 12:30 AM	#21
scandiflick Scooby Newbie Member#: 297798 Join Date: Oct 2011 Location: Lake Tahoe area Vehicle: 2011 WRX Stage 1 WR Blue	24 to 25k. 29 to 30k for the STi..