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Old 02-08-2012, 09:12 AM   #1
AVANTI R5
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Default Patent Reveals Volvo 's Next Sedan

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今日,一组沃尔沃新款轿车在国内的申报资料曝光,这款车型正是去年4月上海车展上发布的天地 概念车 (Concept Universe),这是一款定位在目前沃尔沃S80L之上的大型豪华轿车,申报资料的曝光,也说明了这款概念车型推动量产的动向非常明显。 沃尔沃旗舰车型申报资料曝光
  实际上在吉利汽车收购沃尔沃之后,李书福就已经表明将打造沃尔沃更高级别豪华车,新产品要抓的重点之一就是顶级车的开发。随着竞争的日趋吉利,我们已经慢慢发现沃尔沃这两年在豪华车阵营的竞争中基本是止步不前,热销车型也都偏重于小型车SUV车型,而S80L这样豪华轿车即便有国产的优势,也没能在销量上做出太多成绩。,与所谓的世界级豪华品牌渐行渐远。
  而在吉利收购沃尔沃之后,这种担忧更加明显,沃尔沃品牌优势如何保障?会不会受吉利的影响?实际上从此 前对李书福的访谈中,已经可以看出吉利的思路,对于沃尔沃的豪华品牌定位下滑有明确认识,计划通过推出高端 车型来提振品牌影响力。
  李书福的讲话中非常清晰:我关注的目标不是盈利,而是让沃尔沃重新回到当年奔驰、沃尔沃 、宝马这样的豪华品牌全球排序。这当然有难度,但是必须攻下来。不然就是失败。重生的关键,就是让沃尔沃重新 做回自己。沃尔沃现在还缺一个像奔驰S级宝马7系级别的旗舰产品,正在进行开发。技术不超越,领先地位就不可能。沃尔沃今年起,已经进入全面产品升级。确 保沃尔沃的高端形象,对于改善沃尔沃的现有状况,提升销量是最直接的刺激。而这款旗舰产品将借天地 概念车 (Concept Universe)诞生,预计会以此为原型打造量产版本,按照沃尔沃现有的车型系列排布,新款车型很有可能 被命名为沃尔沃S100。
沃尔沃旗舰车型申报资料曝光
  现有的沃尔沃S系列轿车产品中,S40车型款型已经偏老,顶多只能作为宝马1系奥迪A3、奔驰B级的竞争对手。新款S60虽然定位于奥迪A4L奔驰C级宝马3系等相近,但也是通过新推1.6T的入门级车型才对销量起到刺激作用。而S80L更是在奥迪A6L奔驰E级宝马5系的销量面前不值一提。
沃尔沃旗舰车型申报资料曝光
  新的S100车型的打造,不仅仅是冲击高端豪华车市场的问题,也承担着提升整个沃尔沃品牌影响力的重要 使命。对于品牌的认可,是豪华车销售中的一大重要决定因素,稳固自己的豪华车地位,才能带动这个沃尔沃车系 销量的提升。
沃尔沃旗舰车型申报资料曝光
  虽然吉利确保了沃尔沃的独立性,但是从这款新车的设计中,还是能够看到将主导沃尔沃脱胎换骨的趋势。车 型风格上,几乎没有任何现款沃尔沃车型的痕迹,超大尺寸的车身直接瞄准宝马7系、奔驰S级和奥迪A8L那样的规格,车身外观大气稳重。进气格栅虽然有着品牌特征,但是用同心环形的镀铬装饰,也显得 焕然一新。
沃尔沃旗舰车型申报资料曝光
  车体线条圆滑但不是稳重,环绕汽车的肩线显示了一种保护感,侧面看起来简单而庄重。尾部的LED尾灯通过镀铬装饰条在后备箱盖上连为一体。整个后风挡玻璃的上方都是长条形的高位刹车灯。车内采用独立四座的布局,后排座椅也被延伸的中央控制台隔开,前排有大尺寸的触摸控制液晶屏,后排完全 强调奢华的舒适性。
沃尔沃旗舰车型申报资料曝光
  在上海车展期间,沃尔沃汽车公司总裁兼 首席执行官斯蒂芬雅各布 (StefanJacoby)就已经表示:中国是沃尔沃汽车的第二本土市场,我们密切关注中国豪华车用户 的需求,这是我们选择将这款车放在上海车展全球 首发的主要原因。天地概念车必将进一步提升沃尔沃汽车在中国消费者心目中的豪华品牌形象,成为沃尔沃实 现中国发展战略的强大推动力量。
沃尔沃旗舰车型申报资料曝光
  实际上从这段发言中不难看出,沃尔沃进一步向高端大型豪华轿车的拓展的趋势非常明显,虽然Concep t Universe目前还只是一款概念车,但已经为量产工作指明了方向。而且中国市场的需求将是未来这款旗舰 轿车的重要考虑,毕竟中国豪华车市场的高成长性 和前景,是沃尔沃高端车型是信心保障。而且沃尔沃全球销量提升的重要板块,未来都将依仗中国市 场。
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Old 02-08-2012, 09:37 AM   #2
Calamity Jesus
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Saab is dead.. let us steal their styling for the coming harvest. - Chief Volvo
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Old 02-08-2012, 02:26 PM   #3
06wrxlbart
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Umm A7 copy?
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Old 02-08-2012, 02:34 PM   #4
XanRules
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Can anyone translate moonspeak?
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Old 02-08-2012, 02:49 PM   #5
e11ys
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Chrome's attempt:

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Today, a group of Volvo new car in the declarations of domestic exposure, this model is the Shanghai Auto Show in April last year released "Heaven and Earth" concept car (Concept Universe), which is a positioning in the current Wal-Mart above the fertile the S80 L limousine, to declare the exposure of the information, also illustrates this concept car to promote the production trend is very obvious. Volvo flagship model for disclosure of information exposure
  in fact the acquisition of Volvo Geely Automobile , and Mr. Li has been shown to build Volvo's higher- level luxury car , one of the priorities of the new products we should pay attention to the development of the top car. As competition becomes more auspicious, we have slowly discovered that the past two years in the competition in the luxury car camp is basically stalled Volvo, hot models are biased towards small cars and SUV models, such luxury S80L car even made ​​the advantage had not been able to make too many results in terms of volume. , And the so-called "world-class luxury brand," getting the line further away.   After the acquisition of Volvo Geely, this concern is more obvious, how to protect the Volvo brand? Will not be affected by the sinister influence? Actually from a previous interview with Li Shufu, already we can see that Geely ideas have a clear understanding of the decline in Volvo luxury brand positioning, plans to launch high-end models to boost the brand influence.   Mr. Li's speech is very clear: "I am concerned that the goal is not profit, but the Volvo back when Mercedes-Benz, Volvo, BMW luxury brand global sort. This is of course difficult, but must capture to or is a failure. "rebirth of the key is to allow Volvo to re-do back to my own Volvo now missing a Mercedes-Benz S-Class , BMW 7 -level Department of flagship product being developed. technology is not beyond the leading position on the Volvo this year, has entered the product upgrades. "to ensure that the high-end image of the Volvo is the most direct stimulus for improving the existing situation of the Volvo, and increase sales. This "flagship product" by "Heaven and Earth" concept car, the Concept the Universe was born, is expected to be as a prototype to build a production version in accordance with Volvo's existing model series arrangement, the new model is very may be named Volvo the S100. Volvo's flagship model for disclosure of information exposure   in the Volvo S-Series sedan, the S40 models models have partial old, at most, only as the BMW 1 Series , Audi A3, Mercedes-Benz B-class competitors. Although the new S60 located in the A4L, Audi , Mercedes-Benz C-class , BMW 3 Series and other similar fishes sales of entry-level push 1.6T model but also to play a stimulating effect. S80L is not worth mentioning in the Audi A6L , Mercedes-Benz E-Class and BMW 5 Series the sales front. Volvo's flagship model for disclosure of information exposure of the   new S100 models to build, not just the impact of high-end luxury car market, but also bear an important mission to enhance the entire Volvo brand influence. Brand recognition in luxury car sales, an important determinant of a solid luxury car status, to boost enhance sales of Volvo cars. Volvo's flagship model for disclosure of information exposure   Geely ensure Volvo's independence, or be able to see, but from the design of the new car will dominate the Volvo brand new trend. Model style, almost no traces of any cash Volvo models, the large size of the body directly aimed at the BMW 7 Series, Mercedes-Benz S-Class and Audi A8 L as the specifications, the appearance of the body stable atmosphere. The grille has a brand features, chrome, with concentric ring also appears to look. Volvo's flagship model for disclosure of information exposure of the   body sleek, but not stable, around the car's shoulder line, a sense of the side looks simple and dignified. The rear LED taillights chrome trim cover in the trunk as a single entity. The top of the windshield is a long strip of high brake lights. Using independent four of the layout of the car, the rear seats is also an extension of the central console separates the front row of large-size touch control LCD screen, rear fully emphasis on luxurious comfort. Volvo's flagship model for disclosure of information exposure   during the Shanghai Auto Show, the president and CEO of Volvo Car Corporation Stephen • Jacob (StefanJacoby,), has said: "China is Volvo Cars' second home market, we pay close attention to the needs of users of the Chinese luxury car, we select the car on the Shanghai Auto Show world premiere of the main reason. 'world' concept car will further enhance the luxury brand image of Volvo Cars in the minds of Chinese consumers become a strong driving force Volvo to China's development strategy. " Volvo's flagship model for disclosure of information exposure   is actually not difficult to see from this speech, Volvo has further to the expanding trend of high-end limousine Obviously, Concep t - the Universe is currently only a concept car, but has been specified for the mass production of the direction. And market demand in China will be an important consideration in the future flagship sedan, after all, the high growth potential and prospects of China's luxury car market, Volvo's high-end models is the confidence of security. Volvo global sales boost of the plate, the future will rely on the Chinese market. Click the >>> auto-related forum ...
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