Join Date: Dec 2004
Location: Lexington, SC
'13 Golf TDI
Today, a group of Volvo new car in the declarations of domestic exposure, this model is the Shanghai Auto Show in April last year released "Heaven and Earth" concept car (Concept Universe), which is a positioning in the current Wal-Mart above the fertile the S80 L limousine, to declare the exposure of the information, also illustrates this concept car to promote the production trend is very obvious. Volvo flagship model for disclosure of information exposure
in fact the acquisition of Volvo Geely Automobile , and Mr. Li has been shown to build Volvo's higher- level luxury car , one of the priorities of the new products we should pay attention to the development of the top car. As competition becomes more auspicious, we have slowly discovered that the past two years in the competition in the luxury car camp is basically stalled Volvo, hot models are biased towards small cars and SUV models, such luxury S80L car even made the advantage had not been able to make too many results in terms of volume. , And the so-called "world-class luxury brand," getting the line further away. After the acquisition of Volvo Geely, this concern is more obvious, how to protect the Volvo brand? Will not be affected by the sinister influence? Actually from a previous interview with Li Shufu, already we can see that Geely ideas have a clear understanding of the decline in Volvo luxury brand positioning, plans to launch high-end models to boost the brand influence. Mr. Li's speech is very clear: "I am concerned that the goal is not profit, but the Volvo back when Mercedes-Benz, Volvo, BMW luxury brand global sort. This is of course difficult, but must capture to or is a failure. "rebirth of the key is to allow Volvo to re-do back to my own Volvo now missing a Mercedes-Benz S-Class , BMW 7 -level Department of flagship product being developed. technology is not beyond the leading position on the Volvo this year, has entered the product upgrades. "to ensure that the high-end image of the Volvo is the most direct stimulus for improving the existing situation of the Volvo, and increase sales. This "flagship product" by "Heaven and Earth" concept car, the Concept the Universe was born, is expected to be as a prototype to build a production version in accordance with Volvo's existing model series arrangement, the new model is very may be named Volvo the S100. Volvo's flagship model for disclosure of information exposure in the Volvo S-Series sedan, the S40 models models have partial old, at most, only as the BMW 1 Series , Audi A3, Mercedes-Benz B-class competitors. Although the new S60 located in the A4L, Audi , Mercedes-Benz C-class , BMW 3 Series and other similar fishes sales of entry-level push 1.6T model but also to play a stimulating effect. S80L is not worth mentioning in the Audi A6L , Mercedes-Benz E-Class and BMW 5 Series the sales front. Volvo's flagship model for disclosure of information exposure of the new S100 models to build, not just the impact of high-end luxury car market, but also bear an important mission to enhance the entire Volvo brand influence. Brand recognition in luxury car sales, an important determinant of a solid luxury car status, to boost enhance sales of Volvo cars. Volvo's flagship model for disclosure of information exposure Geely ensure Volvo's independence, or be able to see, but from the design of the new car will dominate the Volvo brand new trend. Model style, almost no traces of any cash Volvo models, the large size of the body directly aimed at the BMW 7 Series, Mercedes-Benz S-Class and Audi A8 L as the specifications, the appearance of the body stable atmosphere. The grille has a brand features, chrome, with concentric ring also appears to look. Volvo's flagship model for disclosure of information exposure of the body sleek, but not stable, around the car's shoulder line, a sense of the side looks simple and dignified. The rear LED taillights chrome trim cover in the trunk as a single entity. The top of the windshield is a long strip of high brake lights. Using independent four of the layout of the car, the rear seats is also an extension of the central console separates the front row of large-size touch control LCD screen, rear fully emphasis on luxurious comfort. Volvo's flagship model for disclosure of information exposure during the Shanghai Auto Show, the president and CEO of Volvo Car Corporation Stephen • Jacob (StefanJacoby,), has said: "China is Volvo Cars' second home market, we pay close attention to the needs of users of the Chinese luxury car, we select the car on the Shanghai Auto Show world premiere of the main reason. 'world' concept car will further enhance the luxury brand image of Volvo Cars in the minds of Chinese consumers become a strong driving force Volvo to China's development strategy. " Volvo's flagship model for disclosure of information exposure is actually not difficult to see from this speech, Volvo has further to the expanding trend of high-end limousine Obviously, Concep t - the Universe is currently only a concept car, but has been specified for the mass production of the direction. And market demand in China will be an important consideration in the future flagship sedan, after all, the high growth potential and prospects of China's luxury car market, Volvo's high-end models is the confidence of security. Volvo global sales boost of the plate, the future will rely on the Chinese market. Click the >>> auto-related forum ...