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Old 02-20-2012, 08:58 AM   #1
AVANTI R5
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Default Genesis AWD Model Likely/ AWD Coupe ??


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LAS VEGAS – Hyundai still would like to offer an all-wheel-drive version of its Genesis near-luxury sedan, but a premium brand is a non-starter, its top U.S. executive says.

“We believe we should have AWD on the next Genesis platform,” Hyundai U.S. CEO John Krafcik says at a '13 Genesis Coupe and '12 Azera media event here.

Since the Genesis sedan’s 2008 introduction and the coupe's debut the following year, the marque’s only available configuration has been rear-wheel drive.

Hyundai’s thinking is that AWD would expand the car's appeal to Americans living in cold-weather climates and also match competing models that boast RWD and AWD, such as German and Japanese luxury makes.

However, Krafcik is less keen on marketing the Genesis and other luxury-leaning Hyundai models, including the RWD Equus sedan, under a proposed Genesis premium brand.

He refutes reports that say such a strategy is under way but says a premium brand is among many ideas being studied internally. “There's no plan to do a Genesis sub-brand, full stop," Krafcik tells WardsAuto in an interview.

“We have no plan to change our Equus and Genesis retail approach – it’s working,” he says, praising the halo effect the cars have given the Hyundai brand.

Meeting the expectations of more-affluent Genesis and Equus customers is another strategy the auto maker hopes is “going to translate into better sales satisfaction for all Hyundai buyers,” Krafcik says.

Participating U.S. dealers parcel out space in their showrooms for the premium cars and also drive them to prospective buyers’ homes or offices for demonstration. Once sold, dealership personnel pick up the cars for service, rather than have owners travel to the store.

Genesis sales rose 13% last year to a record 32,998 units. Hyundai earlier told WardsAuto the original plan to sell 50,000 Genesis models annually was based on headier times, before the 2008 economic downturn sunk light-vehicle sales.

Hyundai does not break out coupe sales but says 2-door and 4-door sales typically are split 50/50 each month. The coupe last year had fewer fleet sales than competing models, it says, including the Chevrolet Camaro, Ford Mustang and Mazda RX-8. The coupe also offered lower incentives than the Mustang, RX-8 and Infiniti G37.

Hyundai says it is positioning the heavily refreshed ’13 Genesis Coupe between the “sophisticated” G37 and “real-performance” Nissan 370Z. Engineers have boosted the horsepower and torque on the coupe’s two engines: a turbocharged 2.0L 4-cyl. and 3.8L V-6, and also extensively changed the instrument panel and front fascia.

The '13 Genesis Coupe will arrive at Hyundai U.S. dealerships in mid-March, starting at $24,250 for the 4-cyl., 6-speed manual model and reaching $34,250 for the V-6, 8-speed automatic “Track” grade. Pricing does not include an $875 destination and handling fee.

The '12 coupe, by comparison, ranged from $22,250-$32,250, not including freight charges. A Hyundai official says the $2,000 price jump largely is due to new equipment, such as the 8-speed automatic and more powerful engines.
http://wardsauto.com/north-america/g...-premium-brand
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Old 02-22-2012, 07:47 PM   #2
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Given their current pricing trend, if it ever comes, I bet we will see the 1st 40k hyundai sports coupe
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Old 02-22-2012, 09:04 PM   #3
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Unamused or not you are missing the big picture!!!!

An awd coupe would finally end hiptobesquares endless rants about no awd coupes!!!

Of course I am sure he would find something to hate about it
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Old 02-22-2012, 09:38 PM   #4
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Maybe hip will finally leave us alone
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Old 02-22-2012, 10:46 PM   #5
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Originally Posted by 855T View Post
Maybe hip will finally leave us alone
And maybe Subaru will lose out, by others with the same outlook LEAVING the brand known for AWD, for another brand willing to build what Subaru could, and yet doesn't build.

It would be so easy for Subaru to head this off at the pass.

If Genesis Coupe pulls this off, with a stick shift, and not just an 8-speed overkill-o-matic... it will be a win, and being the only one on the market, will likely be an eventual sale, even if it isn't perfect.

Last edited by HipToBeSquare; 02-22-2012 at 10:53 PM.
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Old 02-22-2012, 10:57 PM   #6
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The thing's already a tank.
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Old 02-22-2012, 10:59 PM   #7
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Originally Posted by delongedoug View Post
The thing's already a tank.
3300lbs is a "tank" in this day and age? O.o My 325i from 1993 was 50lbs MORE.
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Old 02-22-2012, 11:05 PM   #8
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Originally Posted by delongedoug View Post
The thing's already a tank.
3280-3380lbs, roughly, is now a tank? That is lighter than every other 2+2 in it's class, save the MUCH smaller BRZ/FRS, and roughly the same weight of the 2-seat 370Z.

G37xS, and Audi A5, are both much closer to 4000lbs. CTS4 might be over 2 tons. Camaro and Challenger are around there as well.
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Old 02-22-2012, 11:14 PM   #9
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The Genesis Coupe for 2013 is as much as 3613 lbs depending on the trim level and transmission you select. It's a little heavy but with 348 HP, it will still outperform an STI.
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Old 02-22-2012, 11:20 PM   #10
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I thought I had read about 3390, or so, for the 3.8... but that was probably base, or R-spec.

And choosing the manual over the 8-speed auto probably saves a lot of weight... over all those steel gears in that overkill-o-matic.

3.8 Track 6MT would be the one I would go for, RWD already if I lived further south, and I'll consider it here in winter land, if they put AWD on it, and keep the 6MT with it.

Since sedan doesn't use the manual, and only the auto... somehow I think this is going down the G37x Sedan/Coupe route, though... lots-o-gears-o-matic only with the AWD option.
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Old 02-24-2012, 01:26 AM   #11
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Quote:
Originally Posted by Bernard2012 View Post
it will be a win, and being the only one on the market, will likely be an eventual sale, even if it isn't perfect.
Die, spammer.
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Old 02-24-2012, 11:14 PM   #12
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I have no idea who Bernard2012 is, but he's stealing my comment.
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