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Old 03-20-2012, 11:07 AM   #1
Siper2
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Cool Nissan revives Datsun

Nissan confirms return of Datsun



Quote:
By Zach Bowman RSS feed
Posted Mar 20th 2012 9:57AM


It turns out the rumors were true: Nissan CEO Carlos Ghosn has officially announced the resurrection of the company's storied Datsun nameplate. The company will use the brand to strengthen its foothold in emerging markets from Indonesia to India and Russia, offering buyers inexpensive, fuel-efficient vehicles with loads of content ride out of the box. Last year, Nissan sold 60,000 units in the quickly growing Indonesian market, and the company aims to see that number swell to 250,000 units by 2014. That may seem ambitious, but total industry volume is set to balloon to nearly double its current size 890,000 units per year by 2017 according to analysts.

Datsun now marks the third brand in the Nissan stable alongside Infiniti. The automaker retired the Datsun nameplate in 1981 after reestablishing itself in the States as Nissan. With a new focus on low cost, small-displacement hardware geared toward emerging markets, we sadly don't expect to see the Datsun name reemerging on our shores any time soon.



PRESS RELEASE:


Quote:
Nissan CEO expects strong growth in Indonesian auto market
- Carlos Ghosn details Indonesian investment and the launch of Datsun -

Production capacity to grow to 250,000 by 2014
33 billion Japanese yen investment
Nissan strongly supports Indonesia's green car program
Return of the Datsun brand

JAKARTA (20 March 2012) -- Nissan Motor Co., Ltd. today announced measures to strengthen its production base and sales presence in Indonesia. Total capacity will increase to 250,000 annually by 2014, with the workforce expanding to 3,300, and sales outlets are planned to increase to 150 by 2015.

On March 19, CEO Carlos Ghosn met Indonesia president Susilo Bambang Yudhoyono and reiterated Nissan's commitment to the nation's motorization.

"Nissan is bringing new jobs and new vehicles to Indonesia," said Ghosn. "We are going to expand our production capability and offer a new and exciting product line here."

The new plan announced today will make Nissan's Cikampek site, located 80 kilometers outside of Jakarta, one of the largest production facilities in the ASEAN region for Nissan.

In 2011, 890,000 vehicles were sold in Indonesia, for the first time making the nation ASEAN's largest car market. Nissan is in line to achieve its sales objectives of 60,000 units for fiscal year 2011. Indonesia total industry volume is estimated to increase nearly double by 2017 compared to 2010, largely driven by the introduction of the Green Car program now being drafted by the Indonesian government. Nissan strongly supports the program and looks forward to its speedy ratification.

While talking to the media, Ghosn announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti. Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan's DNA. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014.
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Old 03-20-2012, 02:43 PM   #2
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That guy kind of reminds me of Mr. Bean.
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Old 03-20-2012, 02:51 PM   #3
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That guy kind of reminds me of Mr. Bean.
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Old 03-20-2012, 03:18 PM   #4
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Quote:
Originally Posted by White_Rex View Post
That guy kind of reminds me of Mr. Bean.
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Old 03-20-2012, 03:36 PM   #5
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That's funny, didn't even make the connection.
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Old 03-20-2012, 03:49 PM   #6
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Alright Nissan.. now just bring Datsun back to North America and build the Neo 510 to compete with the FR-S.

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Old 03-20-2012, 05:06 PM   #7
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Quote:
Originally Posted by White_Rex View Post
That guy kind of reminds me of Mr. Bean.
Right!?!

Quote:
Originally Posted by Calamity Jesus View Post
Alright Nissan.. now just bring Datsun back to North America and build the Neo 510 to compete with the FR-S.

Exactly!!! Please.........
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Old 03-20-2012, 06:37 PM   #8
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They should bring Renault back to North America before Datsun.

Megane RS250 would be lulz of fun.
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Old 03-20-2012, 06:46 PM   #9
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Quote:
Originally Posted by mpristave View Post
They should bring Renault back to North America before Datsun.

Megane RS250 would be lulz of fun.
Yes, it would be nice to get some track-ready Renault Sport cars over here.
But, it's probably not going to happen anytime soon (if ever).

Last edited by neg_matnik; 03-20-2012 at 07:58 PM.
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Old 03-20-2012, 06:50 PM   #10
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We could always wait 25 years to import it

Hate that rule.
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Old 03-20-2012, 09:41 PM   #11
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"Ride out of the box"? Somebody used Voice Recognition to submit their article. Oops.
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Old 03-21-2012, 01:54 AM   #12
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Definitely will not see America most likely.

The closest Nissan has to a BRZ competitor is the Z.
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Old 03-21-2012, 09:28 AM   #13
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I wouldn't be surprised if we saw Nissan make Datsun in to a kind of Toyota-to-Scion kind of branding. Maybe we'll see some smaller, less expensive Datsuns running around. Just a thought.
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Old 03-21-2012, 09:47 AM   #14
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Quote:
Originally Posted by mpristave View Post
They should bring Renault back to North America before Datsun.

Megane RS250 would be lulz of fun.
or the rumored Alpine ( on the GTR Platform)
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Old 03-21-2012, 01:27 PM   #15
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cool...
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Old 03-22-2012, 09:36 PM   #16
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Old 03-23-2012, 10:18 AM   #17
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Quote:
Originally Posted by White_Rex View Post
That guy kind of reminds me of Mr. Bean.
Funny. That's the first thing that popped into my head. He really does look like a Brazilian-French version of Rowan Atkinson in that picture. If you had more context, such as if you had seen prior pics of Ghosn, you probably would not make that connection.
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Old 03-23-2012, 01:03 PM   #18
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i agree with Siper2. datsun will be nissan's version of scion. all the "cool and hip" cars will be datsun's, and the bland cars will end up being nissans.
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Old 03-23-2012, 02:30 PM   #19
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This has to be a Meme-grade image. I can't think of a caption to apply to it right now... but something will come up, and this image will fit it perfectly.

On an automotive topic, I just hope Nissan gets back to good design, instead of insane design. Nissan right now is the brand with a design department that doesn't have any compunction about being insane.

Juke, Cube, and the fanged-frog 370Z, and the Murano convertible with spider-eyes, and the cat-fish-mouth Maxima show it.
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Old 03-23-2012, 08:44 PM   #20
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^The new Altima will be unveiled soon
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Old 03-24-2012, 08:17 AM   #21
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I was hoping for a new S2000 or something along those line. I understand the want for the cut in Indonesia and the low cost factor over there.
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Old 03-24-2012, 08:22 AM   #22
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Quote:
Originally Posted by arghx7 View Post
^The new Altima will be unveiled soon
Hopefully the SE-R will get at least 320 ponies, I kind of like the car but still not enough go for
me
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Old 03-26-2012, 11:43 AM   #23
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I would SO buy a used G35 6-speed before even sitting in a FWD Altima coupe.

Altima, Accord, Solara, all of those FWD mid-sizers just seem bland to me, and I am a fan of coupes.
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Old 03-26-2012, 09:07 PM   #24
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Quote:
Originally Posted by lovin' it View Post
Hopefully the SE-R will get at least 320 ponies, I kind of like the car but still not enough go for
me
The Altima SE-R hasn't been produced for a long time...
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Old 03-27-2012, 02:20 AM   #25
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I thought they replaced Datsun with Nissan because it sounded too Fresh off the boat for some audiences. And now, they are actually reusing it to jump start another brand? WTF?
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