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Old 04-04-2012, 06:10 PM   #1
53x12
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Default BRZ pricing starting at $25,295 + dest

Premium MT: $25,295 + dest
Limited MT: $27,295 + dest

Dest= $775
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Last edited by 53x12; 04-04-2012 at 07:08 PM.
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Old 04-04-2012, 06:30 PM   #2
Tim Quinn
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Source? Invoice scan? Clairvoyance?
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Old 04-04-2012, 07:07 PM   #3
53x12
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Sorry don't have anything solid like a invoice scan to prove it at the moment. Got the pricing from the sales manager at my Subaru dealership. He got it from his regional rep today.
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Old 04-04-2012, 07:13 PM   #4
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Ahhh, interesting. The pricing will be unveiled officially tomorrow at the NY Auto Show (according to rumor.)

Those numbers seem in line with what I was expecting, although I'm more curious as to how punished the Canucks are gonna be with the Canadian pricing. (Most other Subaru models are at a 25% premium up here over USD pricing.)

*fingers crossed*
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Old 04-04-2012, 08:08 PM   #5
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If that's true, I'm in for a BRZ this year (depending on screw-Canada-conversions).
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Old 04-04-2012, 08:19 PM   #6
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If that is the case, then it will be within my price range. Anything more, I'm afraid I'll be buying a WRX. If the rumors are true, price should be released in the next few days. I guess I'll keep holding my breath
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Old 04-04-2012, 08:25 PM   #7
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At that price I see more BRZ's selling than Scions. With HID's, Nav and a Limited Slip only $1000 more is well worth it imo!!
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Old 04-04-2012, 08:34 PM   #8
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Scion comes with the LSD. They are mechanically identical.
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Old 04-04-2012, 08:58 PM   #9
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Quote:
Originally Posted by Lminette
At that price I see more BRZ's selling than Scions. With HID's, Nav and a Limited Slip only $1000 more is well worth it imo!!
It's not even $400 more. I knew it.. Toyota got greedy with their fixed pricing. Scion is going to need some serious incentives to move the FR-S.
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Old 04-04-2012, 09:24 PM   #10
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Quote:
Originally Posted by Calamity Jesus View Post
It's not even $400 more. I knew it.. Toyota got greedy with their fixed pricing. Scion is going to need some serious incentives to move the FR-S.

It is a $1140 difference. FRS is 24,200 MSRP= 24,930 with destination. BRZ is $25,295 MSRP = $26,070 with destination.

Last edited by 53x12; 04-04-2012 at 10:37 PM. Reason: Updated for price breakdown
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Old 04-04-2012, 10:53 PM   #11
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Mechanically identical, but the BRZ has more standard features right?

I've been trying to rep the Toyota this whole time, because I figured there would be a multi-thousand dollar difference between it and the BRZ. Now I'm not so sure...

Though, knowing Subaru Canada and their pricing history, it will probably come in at $30,000 up here.
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Old 04-04-2012, 11:06 PM   #12
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Correct, the BRZ has HIDs, navigation, and a few other things.
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Old 04-04-2012, 11:25 PM   #13
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Quote:
Originally Posted by pattylicous View Post
Correct, the BRZ has HIDs, navigation, and a few other things.
Different fender (fake vents), bumper, dash treatment, suspension setup, seat material (cloth in FRS is different than cloth in BRZ premium), speedometer color/design, and rear trunk lining. I think those are the major ones besides HIDS and nav.
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Old 04-05-2012, 05:50 AM   #14
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Word still has it that the suspension tuning is different. The FRS allegedly has stiffer REAR springs, which encourages oversteer, while the BRZ is allegedly carried on stiffer FRONT springs to encourage stability.
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Old 04-05-2012, 06:12 AM   #15
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If those prices are accurate, I'm in. The Premium is slightly more than I initially thought it'd be, and the Limited is slightly less.

Quote:
Originally Posted by 53x12 View Post
Different fender (fake vents), bumper, dash treatment, suspension setup, seat material (cloth in FRS is different than cloth in BRZ premium), speedometer color/design, and rear trunk lining. I think those are the major ones besides HIDS and nav.
Other BRZ Premium additions over the FRS, that I recall:
  • vanity lights
  • LED running lights
BRZ Limited additions:
  • keyless entry and start
  • heated seats
  • heated mirrors
  • leather/alcantara
  • auto HVAC
  • dual HVAC
  • fog lights
  • spoiler
To me the most interesting trims are:
  1. BRZ Limited (mostly for keyless)
  2. FRS with Bespoke (depending on how much Bespoke costs, and if it works smoothly)
  3. BRZ Premium
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Old 04-05-2012, 06:31 AM   #16
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The BRZ Limited costs LESS than the WRX Premium (and $2000 less than the WRX Limited), but you get accouterments that you'd only get on the WRX Limited, minus the moonroof of course. That sounds like a deal. Limited trim models bought at MSRP will hit near the $30K OTD mark depending on tax.

The difference between FR-S and BRZ Premium screams "BUY THE BRZ!!" to me. We'll see what availability is like, though. Of course the FR-S and BRZ Premium both came in higher than I expected while the Limited came in around where I would have liked to see it, but lower than expected. Overall, I find the prices to be fair, especially for the Limited.
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Old 04-05-2012, 07:15 AM   #17
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Quote:
Originally Posted by 53x12 View Post
It is a $1140 difference. FRS is 24,200 MSRP= 24,930 with destination. BRZ is $25,295 MSRP = $26,070 with destination.
Doh.. I've been thinking it was $24,930+Dest all along. Thanks for the correction.
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Old 04-05-2012, 09:14 AM   #18
53x12
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Quote:
Originally Posted by Calamity Jesus View Post
Doh.. I've been thinking it was $24,930+Dest all along. Thanks for the correction.
No worries.
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Old 04-05-2012, 10:51 AM   #19
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$26,245 with destination.

Quote:
Originally Posted by SOA PRESS RELEASE
Subaru of America Announces Pricing for 2013 BRZ
All-new Sports Car starts at $25,495

CHERRY HILL, N.J., April 5, 2012 /PRNewswire/ -- Subaru of America, Inc. today announced pricing for its much-heralded 2013 BRZ, starting at $25,495 for the Premium model with a six-speed manual transmission. The six-speed automatic version starts at $26,595. Premium models come standard with touch-screen GPS Navigation, Bluetooth® connectivity and HID headlamps. Above the well-appointed Premium model, Limited models add Alcantara seat inserts with leather bolsters, heated seats and mirrors, dual-zone automatic climate control system, fog lights, Keyless Access & Start and body-color decklid spoiler. Limited models come equipped with leather seats and start at $27,495 when equipped with a six-speed manual transmission and $28,595 for automatic versions.

The Subaru BRZ arrives in Subaru dealerships this spring after receiving strong media praise for its handling and fun-to-drive persona. The 2.0 liter naturally aspirated BRZ delivers pinpoint handling precision and an unmatched driving experience for sports car enthusiasts of all skill levels.

Subaru developed the BRZ with three fundamentals of sports car design: low vehicle weight, an ultra-low center of gravity and precision steering. Utilizing Subaru's naturally aspirated 200 horsepower horizontally opposed (Boxer) engine design, BRZ is a sports car that does not sacrifice everyday comfort and practicality.

Prices are MSRP before $750 destination charge.

For more information on this and other Subaru models, you can follow Subaru at its Subaru of America Facebook page and on Twitter at subaru_usa

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

At-A-Glance 2013 Subaru BRZ

Key Facts/Performance

All-new Subaru-developed vehicle-specific platform.
New 2.0-liter Subaru Boxer engine features "square" configuration (bore and stroke dimensions identical) for high-revving performance; double overhead camshafts and dual Active Valve Control System (DAVCS); fuel injection system combines direct injection and port injection technologies; very high compression ratio; high specific engine output: 100 hp/liter.
Choice of 6-speed manual and automatic transmissions; optional automatic has steering wheel paddle shifters, Sport mode, winter mode and downshift blipping control.
Torsen® limited-slip differential.
Double-wishbone rear suspension.
Electric power steering.
4-wheel vented disc brakes.
Vehicle Stability Control (VSC) and traction control system (TCS) with 5 modes, including Sport mode and TCS Off for track driving.
17 x 7-in. aluminum alloy wheels with 215/45 R17 summer performance tires.
Aluminum hood.


Key Facts / Design and Amenities

Premium and Limited trim lines.
2+2 seating with enough trunk and interior room to transport four tires and tools for track driving.
Standard navigation system with voice control and comprehensive infotainment capabilities (see standard equipment).


Key Safety Features

Ring Shaped Frame Reinforcement body structure provides outstanding occupant protection.
3-point seatbelts for all seating positions, front seatbelt pretensioners and force limiters.
Subaru Advanced Frontal Airbag System; dual-stage deployment driver and front passenger airbags; front seat side pelvis/torso air bags and side-curtain air bags (SRS).
4-channel/4-sensor Anti-lock Brake System (ABS) with Electronic Brake-force Distribution (EBD), Brake Assist and Brake Override system.
Safety pedal system.
Whiplash protection front seats.


Standard Features, BRZ Premium

12v power outlets: one in glove box and one in center console
24-hour roadside assistance for vehicle limited warranty period
3-spoke leather-wrapped tilt and telescoping steering wheel with red stitching.
Fold-down rear seatback
Aluminum-alloy pedal covers (including driver's footrest)
Auto on/off High Intensity Discharge (HID) headlights, low and high beam
Touch-screen GPS navigation system with:
6.1-inch LCD screen
AM/FM stereo with HD radio
Single-disc in-dash CD player
196-watt amplifier
8 speakers
MP3/WMA capability
Voice activated controls
Bluetooth hands-free phone connectivity
Bluetooth audio streaming connectivity
iPod® control capability
iTunes® tagging capability
USB port
XM® Satellite Radio (subscription required)
XM NavTraffic (subscription required)
SMS text messaging capability
3.5mm auxiliary audio input jack
Manual climate control system with cabin air filtration
Carpeted floor mats
Chrome interior door handles
Cruise control
Cup holders integrated into door panels and two in center console
Digital clock
Digital dual-mode trip odometer
Digital outside temperature gauge
Dome light with off-delay
Driver's footrest
Sport design instrument panel gauges: Speedometer, tachometer, digital speedometer integrated within tachometer, coolant temperature gauge, fuel gauge
Height-adjustable driver's seat
Illuminated ignition switch ring
Dual visor vanity mirrors
Leather-wrapped shift handle and parking brake handle
Multi function display with current and average fuel economy
Performance-design front seats with height-adjustable head restraints
Power door locks
Power side mirrors
Power windows with driver's and passenger's auto up/down with pinch protection
Rear window defroster with timer
Remote fuel door release
Remote keyless entry system with engine immobilizer system
Seatback pocket on front passenger seat
Variable intermittent windshield wipers


BRZ Limited adds:

Alcantara seat inserts with leather bolsters All-Weather Package (dual-mode heated front seats, heated exterior mirrors)
Dual illuminated visor vanity mirrors
Dual-zone automatic climate control system
Fog lights
Front door courtesy lights
Keyless Access and Start with illuminated engine start/stop button
Rear trunk spoiler (body color)
Security system


Optional for Premium and Limited: 6-speed automatic transmission with manual shift mode, downshift blipping control, steering wheel paddle shift control switches, sport shift mode and snow shift mode.
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Old 04-05-2012, 11:06 AM   #20
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Seems everyone here is fine paying MSRP so If you have not already worked out deal, then Pay what ever the MSRP Window sticker says, plus your tag tax & title. Make sure dealer tag & title fee is what state actually charges. TRY NOT to pay dealer fees. Dealers already count BRZ as SOLD so to them your done but most will still sale car minus dlr fee (doc, admin, processing) but dont miss out so Pay dealer fee if they walk you out. If you let them consider you as SOLD, they will & you can get a little in the end. Dealers don't make squat from you. They make more from SOA when you are 100% satisfied on your surveys & when they sell trades. The more New Subaru's they sell the more SOA allocates them & potential for trade ins is higher with bigger inventory. Plus it's a RARE ZENITH!!! Resale is going to hold VERY WELL. But who's going to want to re-sell? ANYBODY??? 1st to re-sell on NASIOC will be 3yrs from now if ever.
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Old 04-05-2012, 11:32 AM   #21
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$26,245, eh? That makes me make the Obama not bad face. Time to start planning on how I'm going to get one of these.
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Old 04-05-2012, 12:31 PM   #22
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I'll bet that Subaru dealerships will be fixing the price at MSRP on nearly all of these due to Scion's Pure Pricing and the fact that they have what they have.
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Old 04-05-2012, 12:53 PM   #23
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Checked Subaru's website this morning, disappointed by lack of pricing. Got an automated e-mail at lunch from Subaru that says check the site. Sure enough, webiste now shows official MSRP of:

Premium: $25,495
Limited: $27,495.

I've had my deposit down on one since February 2nd. Waiting for my dealer to call me back to iron out the specifics.

http://www.subaru.com/brz
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Old 04-05-2012, 01:41 PM   #24
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So with the roughly $8k additional for the STi over the WRX Premium we could see anywhere from a $33k to $35k price for the BRZ STi S202 Type-V Tetsuya Yamano Edition .
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Old 04-05-2012, 03:39 PM   #25
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Looks like my dealer was off by $200. Not bad with the pricing.
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