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Old 04-11-2012, 08:25 PM   #1
chanomatik
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Default Report: Dealers Asking $5,000 Over MSRP for BRZ

Quote:


Dealerships are taking heavy advantage of the fact that the upcoming Subaru BRZ has such a limited availability and a high demand.

With no obligation to adhere to the MSRP, one dealership has already shamelessly put it in writing that they will be charging a $5,000 markup for the new sportscar. One individual sent an email over to a local Subaru dealership looking to snatch up one of the 20 units it will be receiving this year, and was given a non-negotiable rate of $31,265.

Although the BRZ is a hot commodity, and even I am considering trying to get my hands on one, this seems a bit pricey for the 200-hp Premium 6-speed manual.

Check out the full email exchange after the jump.

Dear XXX,

This is XXX from XXXX. The MSRP of the Premium in 6-speed manual with no other options on the vehicle at all is $26,265. Because of itís limited availability and the fact that so many are already being pre-ordered and we are only getting an allotment of 20 for the year we are charging a non-negotiable mark up of $5,000 on every BRZ that we are getting. So your selling price would be $31,265.

Feel free to contact me through email, the store phone, or even by my cell, which you can also text me on. Whichever is more convenient for you. Looking forward to hearing from you soon! Have a great day!

Thanks,

XXX

#shamelessandshady

- By: Alexandra Koken

http://www.egmcartech.com/2012/04/11...13-subaru-brz/
No thank you!
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Old 04-11-2012, 09:18 PM   #2
Cocoa Beach Bum
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Could any blog post be more vague?
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Old 04-11-2012, 09:19 PM   #3
Cocoa Beach Bum
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Originally Posted by Cocoa Beach Bum View Post
Could any blog post be more vague?
Date?
Location?
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Old 04-12-2012, 01:01 AM   #4
0x444A
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Quote:
Originally Posted by chanomatik

No thank you!
Wow, if this is the case for our dealership, count me out as well....wait... Is this OUR dealership?!?!
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Old 04-12-2012, 10:20 AM   #5
Otobot
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You know what, the sad part is there are people that are going to pay that much.
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Old 04-12-2012, 11:00 AM   #6
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There are always people with more money than sense. Let them be the first buyers.. eventually those people will all own a new car and the price will have to drop. Market dictates price.. that's why it's called the Manufacturer's Suggested Retail Price.
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Old 04-12-2012, 11:04 AM   #7
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All Subaru's models they plan to produce are already bought so I wouldn't be too concerned like you were actually going to buy one. If you were, you already knew this. Yes they are charging 5k over, even OUR dealership.

Scion/Toyota dealers are not allowed by company policy as their pricing is set so dealers are literally buying the cars themselves and then turning around and selling them to their first owners as used cars. People are still buying them because they want them so badly.
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Old 04-12-2012, 04:14 PM   #8
FLAT4WGN
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PRICE GOUGING, possibly a violation of anti trust law and certainly a violation of SOA dealer agreements. SOA will not be happy and this will go away. Scion/Toyota prices are fixed so its not "fair market". This is not typical of Subaru business practice and NO one should pay over sticker for any SOA product. If SOA allows it then they should just go ahead and allow price gouging on all the OEM upgrades as well since they are even more rare and exclusive. Go ahead and mark up BRZ service cost too. This dealers sales territories and customer allocation will be effected and dealer will suffer consequences. Most dealers dont care because they think they have SOA by the balls. They are SOB's and SOA dont like SOB's.
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Old 04-12-2012, 04:36 PM   #9
Calamity Jesus
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Quote:
Originally Posted by RIPNBST View Post
All Subaru's models they plan to produce are already bought so I wouldn't be too concerned like you were actually going to buy one. If you were, you already knew this. Yes they are charging 5k over, even OUR dealership.
False. Pre-orders are not purchases.. and initial production runs are not "all they plan to produce".
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Old 04-12-2012, 05:10 PM   #10
mla163
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I have yet to get a real price quote from my dealer, but based on our conversations (FWIW) they don't plan a markup. Last time I ordered a WRX, I did not pay extra. I don't expect a markup, but if they do I'll begrudgingly cancel my order.
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Old 04-12-2012, 06:42 PM   #11
russnuck
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The manager at the local dealership here was bad mouthing some other dealerships that were planning to markup the BRZ

I trust that they wont be doing that here.
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Old 04-12-2012, 11:15 PM   #12
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I'm guessing invoice should be 23,500-24,000 for the BRZ. I'll gladly wait a year or two for that price.
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Old 04-13-2012, 11:31 AM   #13
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Quote:
Originally Posted by lionken07 View Post
I'm guessing invoice should be 23,500-24,000 for the BRZ. I'll gladly wait a year or two for that price.
http://www.ft86club.com/forums/showthread.php?t=4825

I actually can't get to the site from work, but I'm pretty sure this is the thread with the Invoice pricing pictures.
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Old 04-13-2012, 12:50 PM   #14
chanomatik
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Tasty pricing.
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Old 04-16-2012, 04:45 PM   #15
Chauntalei
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2 of my local dealers are asking for a markup, one is asking $1000 marlup, with $1k pre-order deposit. The other is asking $250 pre-order deposit, with a $2800 markup. Haggled with both (and a handful of out of town dealers), managed to land a deal with local dealer #2, with a $250 pre-order deposit and a $1k markup. Not ideal, but hey, I want the car, so I'll make the best deal I can land.
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Old 04-17-2012, 10:38 AM   #16
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it's 2012, you shouldn't pay more than MSRP for a car like this. there's this thing called the internet, find a dealer who isn't adding a mark up and give them your business.

give your local dealer an oppty to meet the price or eat dick.
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Old 04-17-2012, 11:03 AM   #17
buddsautoparts.com
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good question!

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Quote:
Originally Posted by Chauntalei View Post
2 of my local dealers are asking for a markup, one is asking $1000 marlup, with $1k pre-order deposit. The other is asking $250 pre-order deposit, with a $2800 markup. Haggled with both (and a handful of out of town dealers), managed to land a deal with local dealer #2, with a $250 pre-order deposit and a $1k markup. Not ideal, but hey, I want the car, so I'll make the best deal I can land.
Are you saying mark up from Invoice or mark up form MSRP?
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Old 04-17-2012, 11:54 AM   #18
Bochet
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if he's been talking into paying an ADM charge, i'd bet it's MSRP
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Old 04-17-2012, 12:17 PM   #19
buddsautoparts.com
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good question!

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IF that is the deal, hit me up. We have two coming in with dropped orders, and we are not into gouging.

Last edited by buddsautoparts.com; 04-17-2012 at 01:20 PM.
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Old 04-17-2012, 12:45 PM   #20
Bochet
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Old 04-18-2012, 10:09 AM   #21
FLAT4WGN
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If you pay over MSRP please be sure to inform police so they can do a police report & get a rape kit on you. Be sure to find the best therapist so you can deal with the A$S raping you just took!!!
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Old 04-25-2012, 11:37 PM   #22
aagorsa
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Quote:
Originally Posted by chanomatik View Post


Tasty pricing.
I would assume the have quota bonus too. selling 100 total cars =____
150 cars = ___
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Old 04-26-2012, 09:09 AM   #23
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This price gouging some dealerships are doing comes no suprise to me. The dealership near me are doing it to the base '12 WRX.

They call it:

Limited Availability Market Value Adjustment - $990

Can't imagine what markup they are going to when the BRZ hit the lot.
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Old 04-26-2012, 10:50 PM   #24
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Quote:
Originally Posted by chanomatik View Post
No thank you!
Quote:
Originally Posted by 0x444A View Post
Wow, if this is the case for our dealership, count me out as well....wait... Is this OUR dealership?!?!
Hey, if that is your Anchorage dealership, e-mail Carter Subaru, a big Seattle-area dealer. They've got no markup over MSRP on BRZ (if you go through internet sales at least) and are familiar selling to out-of-state buyers. Plus you get to drive it back home. Pretty sweet break-in road trip. (I assume having it shipped would be more expensive than 1-way airfare & the costs of driving back to AK, and I'm sure it would be less fun. )
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Old 04-29-2012, 06:38 PM   #25
2012SubieSL
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Same thing happened with the Solstice...
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