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Old 04-15-2012, 09:17 PM   #1
Cocoa Beach Bum
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Default BRZ deliveries in Japan stretched out to 2013

The Nikkei newspaper in Japan published an English language article on Thurs, April 12, with the title "Buyers Must Wait Till Next Year For New Subaru Sports Car" and the abstract "TOKYO (Nikkei)--Swamped with orders and unable to keep up with production, Fuji Heavy Industries Ltd. (7270) will push back delivery of a small sports car developed with Toyota Motor Corp. (7203) to January 2013 or later."

So, apparently in Japan, if you order a BRZ today it won't be delivered until 2013. There is a summary of that article at http://www.ft86club.com/?p=1463. The original Nikkei article is at http://e.nikkei.com/e/app/fr/gateway...12D1204N03.htm, but it's behind a pay-wall. Maybe someone here will sign up for Nikkei's free trial subscription and grab a copy of the complete article.
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Last edited by Cocoa Beach Bum; 04-15-2012 at 09:29 PM.
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Old 04-15-2012, 09:24 PM   #2
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ouch...
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Old 04-16-2012, 04:14 PM   #3
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Why ouch? This is great news.. the car is selling very well.
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Old 04-16-2012, 04:40 PM   #4
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It totally is great news for Subaru, but not the best news for the rest of us who can't wait to get our cars. :P

Just talked to the dealer I have a pre-order with, and he told me that he's looking at a 4 week delay on his deliveries at the moment, so June sometime.

Not sure how the other dealers are gonna be affected by this. =/
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Old 04-16-2012, 04:41 PM   #5
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Maybe ouch for people ordering a BRZ in Japan that have to wait until next year to get next year's model BRZ?! That's insanity! A 2013 BRZ picked up in... 2013!!!!!
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Old 04-16-2012, 08:44 PM   #6
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Originally Posted by chanomatik View Post
Maybe ouch for people ordering a BRZ in Japan that have to wait until next year to get next year's model BRZ?! That's insanity! A 2013 BRZ picked up in... 2013!!!!!
Sounds like my 2011 Subaru I picked up in 2011 after waiting a load of time because of delays. Well worth it regardless!
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Old 04-17-2012, 11:07 AM   #7
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This article is from http://www.utsandiego.com/news/2012/...brz-coupes-us/. A version originally appeared on Apr 2 in Automotive News at http://www.autonews.com/article/2012...304029991/1117. This article has been updated to include actual prices and equipment.
Quote:
Diana T. Kurylko

AUTOMOTIVE NEWS

Subaru's BRZ sport coupe goes on sale April 20
, but only about 500 units will be available each month for the U.S. market.

That means that some of Subaru's 620 U.S. dealers won't have a BRZ at launch and most will get only one car a month.

It is unlikely the United States will receive more than about 6,000 of the rear-wheel-drive coupes a year even in a full-year of production, said Michael McHale, Subaru of America's director of corporate communications.

"The only way we get more is if another market doesn't sell its share," he said.

Subaru will produce 100,000 units annually of the BRZ and its two sister cars, the Scion FR-S and Toyota 86, at its Gunma factory in Japan. The worldwide allocation for the three brands has not been disclosed. All models have four seats and rear-wheel drive.

McHale said Subaru of America asked for only 6,000 annually. He said the U.S. sales arm made a conservative request because little was known about the car during most of its joint development with Toyota.

Toyota handled the styling, and Subaru was responsible for engineering including a new platform and new 200-hp, four-cylinder, 2.0-liter boxer engine that all three brands will use. The only difference between the BRZ and the other two models is the Subaru grille and high-density discharge headlights.

In the United States, the BRZ will be sold in Premium and Limited trim levels with six-speed manual or six-speed automatic transmissions. Starting prices range from $26,265 (including $770 freight charge) to $29,365 for a Limited with automatic transmission.

Standard equipment includes such features as touch-screen GPS Navigation, eight-speker audio system, Bluetooth connectivity and HID headlamps. Limited models add leather-trimmed upholstery with Alcantara seat inserts and leather bolsters, heated seats and mirrors, dual-zone automatic climate control system, fog lights, keyless locking and push-button starting and body-color decklid spoiler.

Earlier this year, Scion boss Jack Hollis said his brand expects to sell 10,000 to 15,000 units of the FR-S in 2012. Starting prices for the FR-S are $24,930 with six-speed manual and $26,030 with the six-speed automatic; prices include the $730 freight charge. The Subaru is priced higher than the Scion because of a higher level of standard equipment. (The Toyota 86 will be distributed outside of North America.)

Because of the low volume, Subaru of America will market the BRZ primarily on subaru.com and via social media. There will be no TV commercials and little print advertising, McHale said.

The BRZ campaign, "Buttoned up engineering unbuttoned," will tout the car's technical features and handling as well as its use as an everyday driver.
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Old 04-17-2012, 01:15 PM   #8
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Quote:
Originally Posted by manticus View Post
Sounds like my 2011 Subaru I picked up in 2011 after waiting a load of time because of delays. Well worth it regardless!
Your car was delayed due to a natural disaster.

The BRZ is delayed because production can't keep up with demand.
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Old 04-17-2012, 02:45 PM   #9
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Quote:
Originally Posted by Calamity Jesus View Post
Your car was delayed due to a natural disaster.

The BRZ is delayed because production can't keep up with demand.
Also, from reading their Motion V statement, they are in the process of converting/adapting/expanding their Gunma facilities big-time in preparation for their stated goals. That has to limit their options, keeping them captive to the facilities they presently have. As soon as they can bring the rest of their plan in focus they will have a production capacity to handle demand.

Right now the BRZ is looking to be a rare car for a while. Anyone with insight on what implications are for the futute of these first ones... with their brand new, largely untested, everything? Hold value? Worth more than that? In a year? Another 240Z or a Vega?
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Old 04-17-2012, 03:17 PM   #10
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Quote:
Originally Posted by Calamity Jesus View Post
Your car was delayed due to a natural disaster.

The BRZ is delayed because production can't keep up with demand.
Why is production so slow?! Scion can sell 12,000-15,000 in a year, and Subaru can only have 500 ready at launch?

High demands does not reflect production speed. If they said 6,000 in a year, then they were ready to make that much to begin with otherwise they wouldn't have given such a number.

They make it sound like every time they receive an order, they shut down their factory for a day to celebrate.

Regardless of demand, your production rate SHOULD STAY THE SAME.
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Old 04-17-2012, 03:29 PM   #11
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Originally Posted by 0x444A View Post
Why is production so slow?! Scion can sell 12,000-15,000 in a year, and Subaru can only have 500 ready at launch?

High demands does not reflect production speed. If they said 6,000 in a year, then they were ready to make that much to begin with otherwise they wouldn't have given such a number.

They make it sound like every time they receive an order, they shut down their factory for a day to celebrate.

Regardless of demand, your production rate SHOULD STAY THE SAME.
Toyota paid for it so the bulk of production will be devoted to their cars. Subaru gets to make a certain amount of BRZs per year and the rest are Toyotas.
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Old 04-17-2012, 03:32 PM   #12
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Originally Posted by spaceywilly View Post
Toyota paid for it so the bulk of production will be devoted to their cars. Subaru gets to make a certain amount of BRZs per year and the rest are Toyotas.
I hope that reporters pulling that "500/month" number out of his behind, otherwise, thats a pretty upsetting fact. So much for 6-8 weeks, more like 6-8 months.
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