SCI Announces BRZ Prices for Canada

[Cocoa Beach Bum]

From http://www.marketwatch.com/story/sub...2-04-20-153600:

PRESS RELEASE
April 20, 2012, 3:36 p.m. EDT

Subaru Canada's all-new sports coupe starts at $27,295

MISSISSAUGA, ON, April 20, 2012 /PRNewswire via COMTEX/ -- Subaru Canada, Inc. (SCI) today announced pricing for its long-awaited 2013 Subaru BRZ rear-wheel-drive sports coupe. The well-equipped entry model with six-speed manual transmission starts at $27,295, and $28,495 for the six-speed automatic version, as Subaru's tradition of outstanding value is evident in the entry model's long list of standard amenities. Key among these are standard HID headlights as well as a comprehensive assortment of user-friendly technologies anchored by a touchscreen navigation system that includes Bluetooth mobile phone connectivity, Bluetooth audio streaming and smartphone integration. The Subaru BRZ Sport-tech Package offers additional comfort and amenities such as fog lights, a body-colour trunk spoiler and dual-zone automatic climate control. In addition to adding heated front seats, interior seats are upholstered with Alcantara inserts and leather bolsters. The push-start ignition with smart key also adds to the convenience of the Subaru BRZ Sport-tech Package, which has an MSRP of $29,295 when equipped with a manual transmission and $30,495 for automatic versions.

        Trim                  MT         AT
        BRZ                   $27,295    $28,495
        Sport-tech Package    $29,295    $30,495

The Subaru BRZ arrives in Subaru dealerships this June. The 2.0-litre naturally aspirated BRZ delivers pinpoint handling precision and an unmatched driving experience for sports car enthusiasts of all skill levels.

Utilizing Subaru's naturally aspirated 200-hp horizontally opposed SUBARU BOXER engine layout, Subaru developed the BRZ with three fundamentals of sports car design: low vehicle weight, an ultra-low centre of gravity and precision steering.

The Subaru BRZ is manufactured at Subaru's Gunma, Japan, assembly plant. Adding the stylish rear-wheel-drive BRZ two-door sports coupe to Subaru's portfolio of all-wheel-drive sedans, crossovers and SUVs showcases the brand's penchant for engineering vehicles that deliver pure driving pleasure. This offering is intended to appeal to a new group of buyers and attract even more Canadians to the Subaru brand.

About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of over 85 authorized dealers across Canada. For additional information, please visit www.pr.subaru.ca or www.subaru.ca.

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[manticus]

This is really cheap for Canada. The spread between US and Canadian vehicle prices has narrowed considerably over the last decade.

[Cocoa Beach Bum]

Prices had to narrow, given NAFTA and the appreciation of the Loonie relative to the USD. Today, one CAD buys you 1.00825 USD.

[manticus]

Originally Posted by Cocoa Beach Bum

Prices had to narrow, given NAFTA and the appreciation of the Loonie relative to the USD. Today, one CAD buys you 1.00825 USD.

STIs here are still very expensive in comparison

[bakadayo]

Wow that is a ridiculously great price. I was expecting low 30's considering we usually get the shaft (before counting the tax differences).

[Tim Quinn]

Great price for Canada, I'm relieved. Especially considering a base model STi here starts at over $39k :P