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Old 12-19-2014, 07:36 AM   #1
AVANTI R5
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Default Porsche 718 'baby Boxster' project cancelled


Porsche's R&D boss Wolfgang Hatz confirms development has stopped of a £35,000 entry-level roadster
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The Porsche 718 ‘baby Boxster’ project will not happen, according to the firm’s head of research and development Wolfgang Hatz.

Expected to cost around £35,000 and to be powered by a new family of four-cylinder engines, the baby Boxster has long been tipped as a way to increase Porsche’s sales volumes. The Porsche 718 name was rumoured as an acknowledgement to the firm’s racing history.

However, Hatz said: “The project is stopped. We have a very good entry point to the range with the Boxster, and we see no reason to go below that. Porsche should remain exclusive, and you cannot chase volume when you are such a brand. The Boxster is our perfect entry point - we have already set the right entry level.”

The car was expected to be developed as part of a cross-VW Group strategy. However, without the sales volume generated by all its relevant brands being involved, the car is not now expected to be developed in any form.

Autocar first scooped the car back in 2010, and 12 months later company boss Matthias Müller confirmed the scoop, saying that the carmaker would build a ‘modern-day’ version of the classic 550 Spyder as an entry-level model for the brand.

Müller told German newspaper Handelsblatt: "I can imagine that such a modern version of the famous 'James Dean' Porsche would be well received by our customers." He also said that the new model would not be retro-styled.

The Porsche was at that time expected to be based on a new mid-engined aluminium and steel platform being developed by Audi which was also set to be used for the proposed Audi R4 roadster. However, that project was also cancelled, leaving the baby Porsche's chances of making production very slim.

The engine range would have been drawn from the new flat-four engines Porsche has in production. These will be rolled out on the facelifted Boxster and Cayman ranges in 2015. The engine is understood to produce around 400bhp in turbocharged form.
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Old 12-19-2014, 07:37 AM   #2
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it still would been 90k with leather
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Old 12-19-2014, 08:25 AM   #3
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Yeah, not surprised. I loved the 944, especially the turbo, but porsche seems to think it's okay to dilute it's brand with a massively successful SUV and still insists every chance it gets that a "cheaper" sports car is not something they can do because it would dilute the brand.
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Old 12-19-2014, 12:51 PM   #4
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Originally Posted by WRXHillClimb View Post
Yeah, not surprised. I loved the 944, especially the turbo, but porsche seems to think it's okay to dilute it's brand with a massively successful SUV and still insists every chance it gets that a "cheaper" sports car is not something they can do because it would dilute the brand.
I agree with Porsche on this: expensive sedans and SUVs don't dilute the brand, cheap materials, less reliable inexpensive cars in the hands of even more common people do.
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Old 12-19-2014, 01:38 PM   #5
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Isn't this like the 3rd time they've 'cancelled' it? It was going to be stillborn anyway.
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Old 12-19-2014, 03:12 PM   #6
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I agree with Porsche on this: expensive sedans and SUVs don't dilute the brand, cheap materials, less reliable inexpensive cars in the hands of even more common people do.
Depends on what you viewed the brand as. I viewed them as sports car makers, not expensive car makers. They were/are expensive, but more because of how low volume they are. Their badge just went to their head as well as most of the people who buy them, so they can charge tons for the simplest options on top of an already exorbitantly priced base.

Also, cheaper materials doesn't necessarily mean less reliable, and it's not like porsche has an outstanding track record in that department anyways.

I'd rather see a full line of sports cars from cheap to sky-price that make the brand exclusive to a purpose as opposed to a brand that just offers vehicles where $TEXAS is the defining characteristic.
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Old 12-19-2014, 03:56 PM   #7
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actually they are very reliable
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Old 12-19-2014, 03:59 PM   #8
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actually they are very reliable
Unless you are Nick Murray...

http://www.autoblog.com/2014/04/18/n...1-viral-video/
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Old 12-19-2014, 10:29 PM   #9
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Called it, and suck it to all those who didnt believe me.

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