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Old 10-15-2012, 10:57 AM   #1
Cocoa Beach Bum
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Default Is Google the Reason for Impreza Sales Surge?

Here's a snap of part of Google's fleet of 250 Imprezas used to collect StreetView data. The picture was actually snapped by one of those cars.
Details at https://plus.google.com/u/0/113522516795619813314/posts.

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Old 10-15-2012, 11:02 AM   #2
53x12
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Those are 3rd gens. So no, not responsible for the recent Impreza sales surge.
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Old 10-15-2012, 11:43 AM   #3
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Perfect Gmaps cars.. reliable, comfortable, not likely to get stranded in the snow, the interior is surprisingly (in light of all the "hard plastics!!" bitching on NASIOC) resilient and the fuel economy is probably decent as well (in light of the speed limit pace the Gmaps cars set on the freeway).
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Old 10-16-2012, 01:09 PM   #4
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250 is just a drop in the bucket of Impreza sales. I'd say it's almost no influence.
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Old 10-16-2012, 01:31 PM   #5
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I think it's more along the lines of people looking at the Gmaps Impreza and saying, "Well, if GOOGLE is using a Subaru..." Some of you guys are taking the wording a bit too... narrowly.
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Old 10-16-2012, 01:43 PM   #6
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I was thinking this was regarding a different story how Subaru used Google to boost sales...

http://www.egmcartech.com/2012/09/24...-the-forester/

Quote:
In an attempt to reduce summer inventory of the aging Forester crossover, Subaru used some very clever Google ad campaigns to lure Honda CR-V buyers into their competing model. Basically, every time a shopper went looking for a CR-V, Subaru ran a paid search on Google that would bring them to a page for the Forester.

The Subaru listings asked shoppers to ‘Compare CR-V vs. Forester.’ When clicked, the listing showed how the Forester beat its top-selling competitor in many ways.

The move helped the Subaru Forester post three of its best months of 2012 this summer, according to Dean Evans, Subaru’s chief marketing officer.

“The beauty of [a Google] paid search is that you put your money in until you get the number of leads you want. Then you just shut it off,” Evans said.
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Old 10-16-2012, 02:26 PM   #7
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^That was my first thought, too.
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Old 10-16-2012, 02:30 PM   #8
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Related link: Secrets of a Google Street View driver.
http://www.dailymail.co.uk/news/arti...=feeds-newsxml
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Old 10-17-2012, 02:36 PM   #9
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I travel to some very remote area's of our country. I'm surprised to see some of the roads google has mapped. Crappy dirt roads with street signs in rural montana, texas, louisiana etc.... AWD is pretty much mandatory in all these places, so a the impreza hatch is a good match.

I'm assuming they wanted the lowest center of gravity possbile due to the huge camera setup. Boxer engine and using a hatchback instead of a CUV like the Rav4, Forester, or CRV which all get similar fuel mileage. Impreza is probably the most stable platform.
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