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Old 09-05-2013, 07:32 PM   #1
Drewswrx
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Default Question about sponsorships

I had a questions for the guys who have sponsorships on this forum. How did you go about getting your self sponsored? Did you just get noticed at a race or an event? Or did you put yourself out there email vendors and try to get sponsorship that way? I ask because I'm looking to get a little sponsorship to start this motor build for racing my car even just a little sponsor help just to finish up the little bit I have left on my 08 wrx build so I can start racing it. I have emailed a few vendors and I have yet to hear anything back. I did talk to modified magazine and they got right back to me. Even though they told me they did t have the money, at least they got back to me though. Thank you in advance for any help or advice you may have.
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Old 09-05-2013, 08:03 PM   #2
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Results and are you marketable? It seems that there are two reasons why a company would sponsor someone, they aren't going to just had over money. Have you ever used these shops for services before? And what are you bringing to the table for them? If its just "hey can you sponsor me and rebuild my engine" then I doubt they will bite. So unless you are dominating a Motorsport that they have have a lot of customer clientele then it's not beneficial to them. For example if a shops target audience is drag racing and you come in with a car that doesn't attract drag racers or anyone from that scene then how would sponsoring benefit them. I'm Not saying its impossible but without a resume or a good partnership with a shop it's a long bump road.

Last edited by 04trailsti; 09-05-2013 at 08:22 PM.
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Old 09-05-2013, 08:48 PM   #3
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Well the two vendors I contacted were Perrin performance and JNA here in ct where I live. My car is 90% Perrin parts and JNA is where I get just about anything I need for my car. That's why I contacted them. I'm just like a little frustrated they never emailed me back, even to just say take a hike you know. But I know I just gotta work hard to get noticed. Next year I know ill make sure to try and make every even t I can that's near me and that the vendors I know will be at. Thank you for responding.
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Old 09-05-2013, 10:09 PM   #4
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I run a shop and get quite a few requests like this. I look at it like this: If I spend money on some car, how much am I going to get back? Will be be more than if I spent that money on some more standard kind of marketing, like a magazine ad? Say I have $1500 to spend. I might be able to get a good-sized ad in a specialty car magazine, and probably 50,000 people are going to see it. Assuming I donate $1500 worth of stuff to some private party car, is it going to be as much benefit as that magazine ad? Usually the answer is no. We don't do much sponsorship of that kind, because of that logic.

Now, there have been times where I did a sort of contingency thing. "Buy some parts, run my banner on your car, get in a magazine, and come back and show it to me. Then we'll talk." That's happened a couple of times.

More of my sponsor money goes to event marketing, like sponsoring an annual NASA track weekend, or the local SCCA RallyCross group.

If I do help out an individual, it's usually going to be someone I know and trust, that I think will represent my brand well and behave in a way I would myself. That pretty much rules out ever giving anything to an unknown person who just approaches me cold. I just don't trust strangers enough to spend money on them. I've learned over time that even the best-sounding intentions usually don't pan out, especially if the payout is up-front and not after the fact.

So that's how I look at it. As to advice for you...I'd basically forget about trying to get any handouts. Even fully sponsored SEMA show car people buy the majority of their parts, and often the sponsor deals are just discounts, not free stuff. Go out, do the stuff you like, and if you do well you might be in a position to ask someone for a little help. As for not getting a return email, either try again, or just move on. It's just business. If they don't get back to you, assume the answer is no and that they had other important things to do, like shipping product so they could pay their rent. Don't take it personally.

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Old 09-05-2013, 10:28 PM   #5
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Quote:
Originally Posted by Mach V Dan View Post
I run a shop and get quite a few requests like this. I look at it like this: If I spend money on some car, how much am I going to get back? Will be be more than if I spent that money on some more standard kind of marketing, like a magazine ad? Say I have $1500 to spend. I might be able to get a good-sized ad in a specialty car magazine, and probably 50,000 people are going to see it. Assuming I donate $1500 worth of stuff to some private party car, is it going to be as much benefit as that magazine ad? Usually the answer is no. We don't do much sponsorship of that kind, because of that logic.

Now, there have been times where I did a sort of contingency thing. "Buy some parts, run my banner on your car, get in a magazine, and come back and show it to me. Then we'll talk." That's happened a couple of times.

More of my sponsor money goes to event marketing, like sponsoring an annual NASA track weekend, or the local SCCA RallyCross group.

If I do help out an individual, it's usually going to be someone I know and trust, that I think will represent my brand well and behave in a way I would myself. That pretty much rules out ever giving anything to an unknown person who just approaches me cold. I just don't trust strangers enough to spend money on them. I've learned over time that even the best-sounding intentions usually don't pan out, especially if the payout is up-front and not after the fact.

So that's how I look at it. As to advice for you...I'd basically forget about trying to get any handouts. Even fully sponsored SEMA show car people buy the majority of their parts, and often the sponsor deals are just discounts, not free stuff. Go out, do the stuff you like, and if you do well you might be in a position to ask someone for a little help. As for not getting a return email, either try again, or just move on. It's just business. If they don't get back to you, assume the answer is no and that they had other important things to do, like shipping product so they could pay their rent. Don't take it personally.

--Dan
Mach V
FastWRX.com
Thanks Dan, I actually bought parts off your site you guys are great. I totally agree with you and I would never just ask for hand outs. I've spent over $18,000 on my car so far. That's why I've been asking is cause money has come to a standstill for now. Like when I emailed Perrin I told them about all their parts I run and the truth is I run Perrin cause I trust the product and it performs. I just wanted to test the waters to see if I could put my name in there and see if I could get help on the rotated setup of theirs I wanted to put in. Which is the last thing I needed to do for now. As for engine build I figured I would do that myself. I just feel like I'm so close and this turbo is holding me up. I have the vf52 and I got real good numbers but I just need a little more to be competitive. I just hate that money stands in the way of everything. But I'm not letting this stop me. I will have this car done and I will be kicking a** sooner than later on the track. Dan thank you for your time I really appreciate it this is good advice.
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Old 09-05-2013, 10:56 PM   #6
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Theirs a sticky for sponsor resumes on DI. If you've never done an event your resume will be pretty boring and you probably wont get many if any bites. I've never been sponsored for driving, but I raced mx for years and years and got a few sponsors, then got on a team got some entry fees paid for and some freebees for results, but that was after lots of national events and tons of local races/championships to fill a resume. I (and my parents) probably spent $200,000 on racing before getting any help, but that's a different sport and those were different times. Oh and some of the companies expected resumes to come in at a certain time of year, send it in at the wrong time and they send it to the trash!
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Old 09-06-2013, 02:04 AM   #7
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People who get sponsorships are generally people who have a history of getting positive attention - they get sponsorships because the sponsors want their brand to get a share of that positive attention.

Things that might get a person a sponsorship:

"I've been attending ___ car shows per year, and here's what I do to draw attention to the brands that I work with."

"I've been attending ___ races per year, consistently finishing in the top __, and here's what I do to draw attention to the brands that I work with.

If you do these sorts of things well, sponsors already know who you are, because everyone in the field knows who you are. If you don't have that sort of recognition, you'll need to present very strong evidence of what you have done already that proves that you're a good investment (e.g. the sponsor doesn't know you, but everyone in your region does).

No offense, but "I need help finishing my car so I can start racing it" is a long ways from "I have a proven ability to promote the brands that I work with." Nobody doubts that your intentions are good. But, you have to think of sponsorship as a reward for doing, rather than as an incentive for attempting.
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Old 09-06-2013, 02:47 AM   #8
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Im going to be honest. Maybe youre a nice guy, but this thread of yours is pretty bad. I read your opening post, and both of your responses. Youre already complaining. And youre insulting the shops youve emailed by letting everyone know that they havent responded to you yet. Maybe theyre busy working hard on customer cars so they can pay their bills. Must be a tough life that you only had 18k to spend on your car. I dont frequent this forum but your thread reminds me of this one:

- sponsorships/contingencies needed
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Old 09-06-2013, 05:22 AM   #9
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I wanna thank all who have chimmed in, I have learned a lot. Which is all I wanted to do was learn. Everything you guys are telling I really appreciate it. This helps me know what it is that I need to do to get noticed and how to attract sponsors. I'm sorry to any who have taken this thread as complaining, all I wanted was to learn from people who are already doing it that's all. I have edited my post so it does not sound like complaining. Again thank you for all the help.
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Old 09-06-2013, 09:28 AM   #10
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Is there anyone here that actually gets real sponsor money? I mean aside from discounts on parts.
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Old 09-06-2013, 09:57 AM   #11
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There is no way to offend me on this thread. I'm just new to this and just starting out in getting into racing and I simply wanted some insight from people who have been there on what kinds of ways to get sponsors and how to attract them and what kind of sponsorship might be out there.
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Old 09-06-2013, 09:58 AM   #12
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As far as I can tell, you pretty much have to already be famous to get paid to race.
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Old 09-06-2013, 10:24 AM   #13
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I dislike reading though threads like this but I usually can't help my self to do so. I just don't understand why people don't get it. If it's not valuable for the sponsor, why the hell is he going to give you money. That's the bottom line... nothing more, nothing less.

Seems like people over complicate things. If you can't justify/prove/convince/whatever your way into a conversation that will result in showing the sponsor why you can help them make more money, forget it.

Well, unless you're friends with someone who's just really nice to you - which has been the case for me a few times. <3
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Old 09-06-2013, 11:10 AM   #14
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How's that helpful. Why post if your not going to help and just be negative about it. How does anyone learn anything if they don't ask. It's very obvious no one will just hand out money but not everyone does everything the same. Next time don't read if you can't stand threads like this.
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Old 09-06-2013, 11:24 AM   #15
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Think of it like a job application. If you're applying for a VP position at a company but you have no relevant work experience, they're going to toss your resume in the trash and probably not even bother contacting you. But if you started at the bottom and put in the hard work to build enough experience to qualify you for the position, you might get an interview. Sponsorship works the same way. You'll most likely have to pay 100% out of pocket to race for long enough to build up a respectable racing resume. Then you can think about asking companies for parts or money by telling them specifically why they are going to see a return on their investment. Are you going to be racing in a well-respected series? Do you have media coverage lined up for the car? Will they be able to use the car as a test bed for prototype parts? Consider these kinds of questions in your proposal.

I know racing can be prohibitively expensive and sponsorship seems like a good way to make a dent in that, but nobody is going to give you something for nothing. That's just the harsh reality. The other piece of advice I can give you is PUT TOGETHER A PROFESSIONAL LOOKING PROPOSAL! Don't just fire off an email and expect a response. Put together a word doc or powerpoint presentation. Include your past achievements, your goals, some pictures of the car...anything that helps you look marketable. Just my 2 cents.
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Old 09-06-2013, 11:25 AM   #16
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Get a 2nd job. It pays more than any sponsorship you could possibly get at this point.
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Old 09-06-2013, 11:41 AM   #17
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Quote:
Originally Posted by sureshot007 View Post
Is there anyone here that actually gets real sponsor money? I mean aside from discounts on parts.
Even at the "professional" level, most sponsorships are parts discounts or credit, not actual cash payout.
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Old 09-06-2013, 12:04 PM   #18
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Thanks everyone and boost junkie that's a good idea ill try that.
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Old 09-06-2013, 02:47 PM   #19
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<- work for a motorsports manufacturer.

Here's why you WONT get sponsored.

You don't have money to complete your build, so if a company gives you money/parts - how much money do you have left to compete if you can't even finish building your car???

Ppl that get hooked up w/parts and money already have a car and a planned schedule, so the sponsor has an idea of where/when they will see this car on track.

Unless you are a well known builder/racer, you will not get too many backers this early in the game.
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Old 09-06-2013, 05:23 PM   #20
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WOW! Excellent thread. Thanks for starting it,

and many thanks to all that have chimed in with inside knowledge of the industry. This is most certainly not an obvious circumstance.

cheers!
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Old 09-09-2013, 06:43 PM   #21
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So I found my first sponsor. Like everyone has said they're not giving me parts for free but getting a discount and putting it on interest free credit for me. Ill also be putting their name on my car. I bought just about every part I have for the car from them. It's http://www.gotboostinc.com/ flat rate shipping and if you find the same part cheaper somewhere and you can prove it they will beat it. They have helped me out a lot with this build its great, very knowledgable also. Thanks to all who have helped and to those reading never give up.
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Old 09-24-2013, 12:01 PM   #22
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Thanks again everyone I may be getting my second sponsor. I was offered a partial sponsorship from a local vendor they asked me for an email telling them about me and my car and wanted some pics just waiting to hear back. This is so awesome
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Old 09-24-2013, 12:46 PM   #23
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What series do you race in?
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Old 09-24-2013, 05:19 PM   #24
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I haven't started racing yet still building the car for the track. Just showing it for now but I will be doing time attack. The sponsorship is for me to commit to 3 venues wether it be race or registered show. Even track day when I start testing.
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Old 10-04-2013, 01:14 PM   #25
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Hey everyone who has a dream out there. Don't let anyone tell you that you can't do something. Anything is possible and week out your dreams. I got a sponsor after contacting people and telling them about my car and me. HPT motorsports in my state are giving me partial sponsorship for the first year and renegotiation at the end of the contracted year. This is like a dream come true I'm so excited.
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