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Old 08-24-2014, 09:55 AM   #1
AVANTI R5
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Default Mercedes-Benz to bridge gap with midlevel AMGs

Daimler AG plans a line of vehicles with modified engines and sport-tuned suspensions to bridge the gap between standard Mercedes-Benz models and high-performance AMG derivatives.

Company executives say the new strategy begins with the Mercedes-Benz C450 AMG, which will launch at the Detroit auto show in January. Powered by a twin-turbocharged V-6 and equipped with a torque-converter-type automatic, the C450 AMG will fit between the regular Mercedes-Benz C400 and the Mercedes-Benz C63 AMG.

During the next few years, Mercedes-Benz will launch similar models for its other lines, including the CLA, E class and GLK.

The line will not match the performance of regular AMG models, and visual modifications will be restricted to trim, cladding and wheels. Full-fledged AMG derivatives often feature body modifications, such as wider fenders.

Mercedes is following the lead of Audi, which has offered S-badged models for several years. They slot between Audi's standard models and high-performance RS versions.

BMW and Cadillac have followed the same strategy. BMW now offers M Performance models, which are based on the regular lineup. Cadillac has added the Vsport moniker to more powerful models that don't qualify as V-series models.

You can reach Jens Meiners at jmeiners@crain.com.
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Old 08-24-2014, 09:59 AM   #2
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The German three are Hora s now
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Old 08-24-2014, 01:24 PM   #3
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^^^exactly - image rules
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Old 08-24-2014, 03:37 PM   #4
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Huge brand dilution.
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Old 08-24-2014, 03:51 PM   #5
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Following Cadillac's lead with V-Sport vs. -V?
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Old 08-24-2014, 09:15 PM   #6
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Medieval AMG you say??
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Old 08-24-2014, 10:40 PM   #7
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I want an AMG so bad. But used with an extended warranty is the way to go.
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Old 08-25-2014, 09:16 AM   #8
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Originally Posted by shikataganai View Post
Following Cadillac's lead with V-Sport vs. -V?
which followed something silly like a BMW 1M...
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Old 08-25-2014, 11:00 AM   #9
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AMG-Sport series, sweet!
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Old 08-25-2014, 11:10 AM   #10
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^^^exactly - image rules
We'll I admit I love my s4 and with my tune it's a cheap rs5 here cris Harris s4 agaisnt the rs5

https://m.youtube.com/watch?v=2KfMY96v_Gc

But the s line crap with just a 2 liter etc. we'll I made my point on that earlier
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Old 08-25-2014, 01:58 PM   #11
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They saw the sales of the Msport branded BMW's and said we need some of that.

The new M235i has more M badges than my M3.
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Old 08-25-2014, 03:09 PM   #12
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Originally Posted by Genericuser1 View Post
They saw the sales of the Msport branded BMW's and said we need some of that.

The new M235i has more M badges than my M3.
As many as this Scrabble board?

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Old 08-25-2014, 08:43 PM   #13
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Imagine an AMG-Sport badge on there too

Nothing wrong with the Audi S cars -- they're just equivalent to the 335i or C400 (not sure what MB calls theirs, I hate Benz anyway). The unfortunate part of the S-line and M-Sport cars is that they very often look much, much better than the regular cars.

If I bought an A4 or 3-series right now, I would find it hard not to buy the S-line or M-Sport packages respectively.
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Old 08-25-2014, 10:51 PM   #14
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As many as this Scrabble board?

CDI makes some wicked power and torque with a tune too.
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Old 08-26-2014, 12:27 PM   #15
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CDI makes some wicked power and torque with a tune too.
You bet, just debadge. OM642 is a great motor.
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