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Old 07-30-2013, 02:27 PM   #1
Cocoa Beach Bum
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Default Subaru's Latest 'Love' TV Ads - Mixed Reviews

Advertising business bloggers are weighing in on Subaru's latest two 'Love' TV commercials.

According to Ella Riley-Adams at http://www.mediabistro.com/agencyspy...he-road_b51530:
Quote:
Chances are, youíve known a good Subie. Whether you rode to school in your momís, drove one yourself, or cherished your significant otherís, the thoughts are fond. Now, with their latest campaign from Carmichael Lynch, Subaru has incorporated that adoration.

In one new video, a Subaru makes an unexpected first date possible with diner milkshakes and roadside farmerís market fun. In the second spot, ďRedressing Room,Ē a mother puts up with her sonís affinity for nudity. The tagline for both ads is, ďLove: Itís What Makes a Subaru a Subaru,Ē and I now wish I could be driving a car while hugging myself for maximum endorphins. These ads are sweet without being saccharine; a heartwarming play on Subaruís role as an all-purpose family car, more a character in a story than its means of transportation. Itís a good way to win our hearts; if love is all we need, weíd better get a Subaru.
On the other hand, David Gianatasio writes at http://www.adweek.com/adfreak/subaru...verload-151511:
Quote:
Subaru stakes its claim as the car for people whose lives are just so damn cute in this pair of new spots from Carmichael Lynch.

"The Date" follows a young couple as they drive down country roads, first stopping at a diner for chocolate shakes and then at a produce stand, where the woman sticks an orange in her mouth for, I dunno, an impromptu impression of Marlon Brando from The Godfather, or something. It's such an awkward moment, I would've split and left her there. This guy's more of a gentleman, however, and drives her straight to the commercial's cutesy twist ending. Turns out they're strangers who just met when her truck ran out of gas and he drove her to the station to get some. I guess they really clicked on the ride. How sweet.

"Redressing Room" tells the tale of a toddler who keeps undressing in the back seat. "If I've gotta wear clothes, you've gotta wear clothes," says his perky mom. (If I had a dime for every time my boss at AdFreak has told me that!)

Look, there's nothing wrong with these spots; they're well directed by Lance Acord, and I'm sure they'll resonate for some. That said, I found them strangely insincere. They just feel too much like, well, Commercials with a capital C, right down to details like the hunky "Date" dude's windblown hair and scraggy bread and the "Redressing Room" mom's cutesy (yet disturbing) decision to keep extra kids' clothes in plastic drawers in the hatchback.

Stranded in this post-modern-Rockwell vision of America, I'm the one who needs a lift.
You can decide for yourself.


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Old 07-30-2013, 07:37 PM   #2
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Old 07-31-2013, 07:44 AM   #3
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I turn off Subaru commercials (in my head) as soon as they start. They only piss me off. The fact that sales are setting records with this type of commercial says a lot of bad about America’s taste.

I "Love" my STI and would "Love" to see some performance orineted commercials.

Last edited by Mike.J; 08-01-2013 at 07:42 AM. Reason: Added STI comments
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Old 07-31-2013, 08:13 AM   #4
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Quote:
Originally Posted by Mike.J View Post
I turn off Subaru commercials (in my head) as soon as they start. They only piss me off. The fact that sales are setting records with this type of commercial says a lot of bad about Americaís taste.
Do you like your STI? Then you better hope Subaru continues to produce commercials like these. This type of marketing sells LOTS of Outbacks, Foresters and Imprezas. And those sales produce the resources necessary to keep a low volume, high performance vehicle like the STI in production.
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Old 07-31-2013, 09:48 AM   #5
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i can dig it. it captures what the majority of the population thinks about the Subaru brand
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Old 07-31-2013, 09:54 AM   #6
ALOKIN
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I especially enjoy the one where the kids are washing the dads car, inside and out

He finds out and joins in on the fun........

I would beat them unmercifully so.
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Old 07-31-2013, 09:55 AM   #7
DerrickRH
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Every new Subaru commercial I see, I'm expecting rainbows, unicorns, and confetti to be spewing out the tailpipe.
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Old 07-31-2013, 09:59 AM   #8
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Old 07-31-2013, 01:42 PM   #9
JustyWRC
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That second reviewer found them "strangly insincere".

Wonder what he thinks about Ford's Edge driving along building tops on only 2 wheels. Or the latest Nissan Juke "Urban thrill ride" commercial...
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Old 07-31-2013, 02:40 PM   #10
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If they haven't yet, they seem to be nearing the "jump the shark" point.
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