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Old 04-10-2013, 09:19 AM   #1
SWP n Gold
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Default GM to Revive Chevelle Nameplate?

GM to Revive Chevelle Nameplate?





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In a move that is set to send fans of original American muscle into a frenzy, General Motors has applied for the "Chevelle" trademark. The news comes from GM Authority that claims the application was filed in the "exterior badges for vehicles" category. Before naysayers site past applications of the "El Camino" and "Nomad" trademarks as proof that GM is simply routinely protecting one of its best-loved names, it is worth noting that in today’s trademark landscape, applicants must demonstrate a current business reason in order for the trademark to be granted.

Applicants have up to three years to submit a so-called SOU or "Statement of Use," which lends weight to the argument that GM is looking to resurrect the Chevelle name on a vehicle for the first time since 1977. So what does GM have in mind for the storied nameplate? At this year’s Detroit Motor Show, GM president of North America, Mark Reuss, confirmed the carmaker was working on a BRZ/FR-S competitor. That was just a year after it unveiled the Chevy Code 130R Concept, a small rear-wheel-drive lightweight sports car powered by a 150-hp 1.4-liter turbo-four mated to a six-speed manual.

One idea that's currently out there is that if GM were to green-light production of the lightweight sports car to sit alongside the next-gen Camaro, the Code 130R could adopt the Camaro nameplate, with the larger coupe receiving the Chevelle name. Another line of thought is that GM plans to use the Chevelle name for whatever sedan replaces the new 2014 Chevrolet SS. That car has just three more years left to run before production of the Holden Commodore ends, coinciding nicely with how long GM has to complete the trademark's SOU.
It would be interesting if they used the Code 130R for the next generation Camaro. It would be smaller so a 4-cylinder turbo would be possible like the upcoming 2015 Mustang is supposed to have. It just needs to have a lot more than 150bhp to be competitive. The Code 130R already looks like a modernized version of the current Camaro. Like I said when the Code 130R first came out last year: offer it with an LF3/6-speed and it would be my next car.
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Old 04-10-2013, 09:41 AM   #2
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If they made it a 1.8L or 2.0L turbo with about 240hp and the same weight as the BRZ, then it would compete. Most professional reviewers agree that while they love the BRZ and it's a "GOOD" car, it's about 40-50hp shy of being a "GREAT" car. But don't give it too much power, or you'll start to lose the appeal of the car.
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Old 04-10-2013, 12:12 PM   #3
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The 2.0L turbo in the 130R would be nice. IIRC it's currently rated around 260hp/280lb-ft. That would be plenty fun and fast. For those who love to modify cars the engine responds well.

Of course in the interest and future planning of performance models it would be likely that a base model would come with a 2.5L NA motor. A performance model would then get the 2.0L turbo. It would be really nice though if they offered a base model with the 3.6L V6 which may create room in the engine bay for a ridiculous performance model with the 3.6TT out of the coming CTS.
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Old 04-10-2013, 12:33 PM   #4
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I would like to see the Bel-Air name plate back on some sort of retro 55 Chevy looking vehicle. If you want a good throwback, that would be it.
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Old 04-10-2013, 12:37 PM   #5
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Originally Posted by Scooby921 View Post
The 2.0L turbo in the 130R would be nice. IIRC it's currently rated around 260hp/280lb-ft. That would be plenty fun and fast. For those who love to modify cars the engine responds well.

Of course in the interest and future planning of performance models it would be likely that a base model would come with a 2.5L NA motor. A performance model would then get the 2.0L turbo. It would be really nice though if they offered a base model with the 3.6L V6 which may create room in the engine bay for a ridiculous performance model with the 3.6TT out of the coming CTS.
The Code 130RS, which apparently is an updated version of the earlier 130R is the one with 270bhp. Some articles are saying it will be a BRZ competitor and come in at 270bhp/3,000lbs. I would sign up for that in a heartbeat. It would be like a cheaper/lighter ATS 2.0T 6-speed.
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Old 04-10-2013, 01:01 PM   #6
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The Code 130RS, which apparently is an updated version of the earlier 130R is the one with 270bhp. Some articles are saying it will be a BRZ competitor and come in at 270bhp/3,000lbs. I would sign up for that in a heartbeat. It would be like a cheaper/lighter ATS 2.0T 6-speed.

I think many of us would be very interested in something like that, especially if they were able to sell it for <$30k.
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Old 04-10-2013, 01:16 PM   #7
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Originally Posted by Scooby921 View Post
The 2.0L turbo in the 130R would be nice. IIRC it's currently rated around 260hp/280lb-ft. That would be plenty fun and fast. For those who love to modify cars the engine responds well.

Of course in the interest and future planning of performance models it would be likely that a base model would come with a 2.5L NA motor. A performance model would then get the 2.0L turbo. It would be really nice though if they offered a base model with the 3.6L V6 which may create room in the engine bay for a ridiculous performance model with the 3.6TT out of the coming CTS.
Yea, they should offer a base model for mass sale. Something the BRZ/FRS is lacking. As long as it gets good MPG, a 2.0NA would be fine if it weighed around 2800lbs. The most important aspect is keeping the price under $20k and it must look like a sportscar and not a 2 door sedan like the cobalt. It'll sell like hotcakes like the eclipse/talon did in the late 90's.
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Old 04-10-2013, 02:01 PM   #8
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GM & Chrysler need to move FORWARD with their names. The revival to try and lure baby boomers is making new vehicles seem stagnent.
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Old 04-10-2013, 02:02 PM   #9
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GM & Chrysler need to move FORWARD with their names. The revival to try and lure baby boomers is making new vehicles seem stagnent.

It costs alot of money to market a new name.
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Old 04-10-2013, 02:04 PM   #10
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or revive one that people associate with other vehicles
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Old 04-10-2013, 04:18 PM   #11
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I think the new "Chevy SS" should be a Chevelle.

--kC
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Old 04-10-2013, 04:37 PM   #12
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I think the new "Chevy SS" should be a Chevelle.

--kC
+1 (and den some)
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Old 04-10-2013, 04:37 PM   #13
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Originally Posted by White out View Post
GM & Chrysler need to move FORWARD with their names. The revival to try and lure baby boomers is making new vehicles seem stagnent.
Funny because a lot of the latest trends circulate around the resurrection of Supra, NSX, RX-7 nameplates. They're trying to target the 90's generation as those vehicles were too expensive then.

I don't mind resurrecting these nameplates as long as they put the effort into packaging (styling and powertrain) them properly. At least the Camaro, Mustang, 300 letter-series, Charger, and Challenger have the looks and powertrain to back up the nameplate. I hated the idea of the stand alone SS model, that IMO, which does the name no justice and already feels old and no MT option. The success of the SS already feeling like the GTO all over again.
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Old 04-10-2013, 05:01 PM   #14
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GM & Chrysler need to move FORWARD with their names. The revival to try and lure baby boomers is making new vehicles seem stagnent.
Agreed 100%
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Old 04-10-2013, 07:42 PM   #15
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If you have brand with heritage and historyi see no problem with resurrecting old model names, just do them justice or improve on them. I for one am tired of all the number and letter combinations.

Let's see a nomad, deville, fleetwood, chevelle, nova and barracuda. Lots of good names, just skip pacer, cimmaron, pinto and so forth.
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Old 04-10-2013, 08:54 PM   #16
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I think the new "Chevy SS" should be a Chevelle.

--kC
Yes. Chevelle seems like a "big car" name that would be out of place on the Code, which should be called a Nova. The Nova name sounds futuristic and retro at the same time.
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Old 04-10-2013, 09:25 PM   #17
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More Chevette than Chevelle.
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Old 04-10-2013, 09:33 PM   #18
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I'm willing to bet it's going to be a front wheel drive car with ****ty plastic interior that will cost way too much.
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Old 04-10-2013, 09:36 PM   #19
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What about Chevette?
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Old 04-10-2013, 10:07 PM   #20
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I'm one of the older guys here and have never liked Chevelles.
Chevy is making the front end of their vehicles look tacky.
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Old 04-10-2013, 10:36 PM   #21
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I have a 72' Chevelle and would love to see a remake, but hopefully its nothing like the above photo.
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Old 04-11-2013, 07:49 AM   #22
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Quote:
Originally Posted by design1stcode2nd View Post
If you have brand with heritage and historyi see no problem with resurrecting old model names, just do them justice or improve on them. I for one am tired of all the number and letter combinations.

Let's see a nomad, deville, fleetwood, chevelle, nova and barracuda. Lots of good names, just skip pacer, cimmaron, pinto and so forth.
Why dodge would use the name Dart is beyond me
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Old 04-11-2013, 08:28 AM   #23
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Nomad!!!
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Old 04-11-2013, 09:01 AM   #24
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Yes. Chevelle seems like a "big car" name that would be out of place on the Code, which should be called a Nova. The Nova name sounds futuristic and retro at the same time.
nah, it just sounds like it won't go.

I'm in for a new Chevy Vega though.
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Old 04-11-2013, 09:33 AM   #25
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^^^^Vega! The Vega Cosworth was very cool. This seems to fit more with the Vega than Chevelle.
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