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Old 12-10-2012, 12:19 PM   #1
AVANTI R5
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Default Chrysler not worried about the sharp drop in sales of the 2013 Dodge Dart



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Chrysler said that it isnít worried at all about the sharp drop in sales of the 2013 Dodge Dart in November, explaining that itís merely teething issues for the new car and doesnít mean that it is doomed. November sales fell 17% to only 4489 Darts sold. In comparison, 5,455 Darts were sold in October. Its latest sales are also 14% lower compared to the 5235 Dart sales in September. With these numbers, the Dart is at the bottom of the segment. Chrysler sales and dealer communication spokesman Ralph Kisiel said that the 2013 Dodge Dart is still in launch mode and that sales are still slow since the plant hasnít yet figured out which configurations (colors, equipment packages, engines, and transmissions) are most preferred by dealerships and customers.

For example, Chrysler CEO Sergio Marchionne hoped that Dart Rallye models with a 1.4-liter turbo-four engine and manual transmission will help highlight the Dartís sporting Alfa Romeo heritage. So the Belvidere, Illinois, factory had built many units with these configurations. However, there werenít many buyers. Instead, the demand was for cars with automatic transmissions and the 2.0-liter ďTigersharkĒ engine.
Kisiel said that the automatics built initially were not enough but that now, the plant is building more cars with automatic and dual-clutch transmissions, which are more popular in showrooms. Chrysler is coming to learn the colors, trim levels, and equipment packages that are in demand, enabling the factory to assemble cars that are more sellable. Nevertheless, thereís still a backlog of new cars at the plant or at showrooms. Chrysler data indicate that until the end of November, the automaker has rolled out 60,707 2013 Dodge Dart sedans but that so far, just 19,198 of those cars have been sold.


Gallery: 2013 Dodge Dart
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Old 12-10-2012, 01:09 PM   #2
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I test drove one. It wasn't bad, but pretty forgetable.
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Old 12-10-2012, 01:24 PM   #3
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Chrysler CEO Sergio Marchionne hoped that Dart Rallye models with a 1.4-liter turbo-four engine and manual transmission will help highlight the Dart’s sporting Alfa Romeo heritage

This right here is what is so very wrong about this car...

You want a dodge to highight Alfa Romeo heritage...

Just no..

in every concievable way, NO NO NO
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Old 12-10-2012, 02:15 PM   #4
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The Dart would've been better as a small, RWD 2+2 with an option for the turbo 4, one of their 6's, and a Hemi.

Yeah, I said it.
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Old 12-10-2012, 02:34 PM   #5
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Americans still believe "Bigger Is Better", and think the bigger engine will always be best. On top of that, manual transmissions are dying off (Though I applaud Chrylser for making the 1.4T manual combos).

American's just have terrible wants/needs for cars.
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Old 12-10-2012, 03:15 PM   #6
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Quote:
Originally Posted by SCRAPPYDO View Post
You want a dodge to highight Alfa Romeo heritage...
Alfa's have a great sporting heritage for European car fans. It's their reliability and consistancy that falls into question. Any car that makes an MG look reliable in contrast, is doing it wrong.



As for the Dart, it's a lame duck attempt to keep a dying company's dreams alive. I love the idea of the stick/turbo combo, but hate the Dodge nameplate.
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Old 12-10-2012, 07:53 PM   #7
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Quote:
Originally Posted by The Duke View Post
Americans still believe "Bigger Is Better", and think the bigger engine will always be best. On top of that, manual transmissions are dying off (Though I applaud Chrylser for making the 1.4T manual combos).

American's just have terrible wants/needs for cars.


Sad but true. Pretty soon everything will be CUVs with CVT transmissions. The Facebook limited edition shouldn't be too far away either. A few flappy paddle "sports cars" will be thrown into the mix to make the playstation boy racers happy. Anybody wanting a real car will have to buy used, or move to another country.




The Dart is pretty lackluster in appearance. It looks like they didn't even try. They should have brought the Alfa over in true form and called it a day. I'm sure it's fun to drive, but I have such disdain for Chrysler that I wont even bother considering it for a cross-shop.
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Old 12-10-2012, 08:01 PM   #8
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Originally Posted by The Duke View Post
American's just have terrible wants/needs for cars.
What makers put out and what buyers want are two different things.

Last edited by GDB FAN; 12-10-2012 at 08:34 PM. Reason: i spell well!
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Old 12-10-2012, 08:09 PM   #9
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, manual transmissions are dying off
Subaru has no problem selling manual trans car. They can't make enough manual BRZ while the auto version set on the lots
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Old 12-10-2012, 08:29 PM   #10
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Subaru has no problem selling manual trans car. They can't make enough manual BRZ while the auto version set on the lots
Because Subaru owners are weirdos and are the exception to the rule.
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Old 12-10-2012, 08:32 PM   #11
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BRZ is a very low volume vehicle. You can't compare it to the Dart. The Dart competes with the Civic, remember?
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Old 12-10-2012, 11:32 PM   #12
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^ And I thought it was a much better car to drive. I think when the RT hits showrooms it will kick the sales up for the other models.
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Old 12-10-2012, 11:45 PM   #13
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I knew from the start the Dart was doom to fail.
What was dodge thinking? Hurry up and ditch it so no waste anymore money.
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Old 12-11-2012, 12:10 AM   #14
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It looks like a damn Neon, of course it's doomed to fail. They should have just brought back its original ad campaign and instead of "Hi" make it "Ciao."
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Old 12-11-2012, 12:35 AM   #15
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Originally Posted by MD04WRX View Post
Subaru has no problem selling manual trans car. They can't make enough manual BRZ while the auto version set on the lots

Why don't you send those customers to our lot so we can get rid of these old age manuals we have.....please!!!!
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Old 12-11-2012, 12:43 AM   #16
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Subaru has no problem selling manual trans car. They can't make enough manual BRZ while the auto version set on the lots



The BRZ is a niche sports car, not a generic econobucket. The same rules don't apply.
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Old 12-11-2012, 01:10 AM   #17
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The BRZ is a niche sports car, not a generic econobucket. The same rules don't apply.
Wow! Wasn't comparing the two cars. Just responding to his blanket statement about manual transmissions. And I remember an old thread were people we complaining about the STi and newer WRX aren't available with autos. Subaru comes out with a new sports car with an auto option and they don't sell as fast.
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Old 12-11-2012, 01:34 AM   #18
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Originally Posted by MD04WRX View Post
Wow! Wasn't comparing the two cars. Just responding to his blanket statement about manual transmissions. And I remember an old thread were people we complaining about the STi and newer WRX aren't available with autos. Subaru comes out with a new sports car with an auto option and they don't sell as fast.
Again, 2dr sports car whose main competition is the Mazda Miata versus 4 dr family friendly sporty sedan.


Yep, same thing.

A flappy paddle STI I can see, an automatic BRZ is missing the point.
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Old 12-11-2012, 06:34 AM   #19
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Part of the fail is the name "Dart" That was an old POS, they have a fresh new product on their hands, give it a new identity.
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Old 12-11-2012, 08:51 AM   #20
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What makers put out and what buyers want are two different things.
Many car buyers just want to go and buy a car on that day, at that moment. A recent study showed 30 percent of new car buyers bought the car before ever taking a test drive in it. That's absolutly insane. Automakers produce cars that sell on the lot. The days of ordering a car and specing it out to what you want are gone due to manufacturing technique and it not being advantageous to the company. It's not the automakers fault. They're responding to the consumers who suck. In Japan dealerships only have a few cars (generally one from each model). You test drive it, and then when you decidde you order one. Then you wait. That **** doesn'y fly in the US unless it's a high-performance model that is usually the red-headed step child of the family.
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Old 12-11-2012, 08:52 AM   #21
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Subaru has no problem selling manual trans car. They can't make enough manual BRZ while the auto version set on the lots
And what's the volume of that car compared to say, Camrys, Civics, Corollas? Stuff sold by the gram is always mroe exciting than stuff sold by the pound. It's a very low volume car and can cater to the low number of people who want that combination. In the grand scheme of thigns, it really means nothing.
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Old 12-11-2012, 09:13 AM   #22
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Originally Posted by MD04WRX View Post
Wow! Wasn't comparing the two cars. Just responding to his blanket statement about manual transmissions. And I remember an old thread were people we complaining about the STi and newer WRX aren't available with autos. Subaru comes out with a new sports car with an auto option and they don't sell as fast.
Subaru selling a few thousand MT BRZes still doesn't make your point.
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Old 12-11-2012, 10:14 AM   #23
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Part of the fail is the name "Dart" That was an old POS, they have a fresh new product on their hands, give it a new identity.
I like the old dart.

I saw one the other day

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Old 12-11-2012, 10:59 AM   #24
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Sad but true. Pretty soon everything will be CUVs with CVT transmissions.
Kinda like an Outback? What would be a good alternative? Minivan? I think not...
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Old 12-11-2012, 11:00 AM   #25
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BRZ is a very low volume vehicle. You can't compare it to the Dart. The Dart competes with the Civic, remember?
Quote:
Originally Posted by gravitylover View Post
^ And I thought it was a much better car to drive. I think when the RT hits showrooms it will kick the sales up for the other models.
Unfortunately for Honda.. saying that a new Dart drives better than a current Civic isn't saying much.
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