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Old 07-26-2011, 02:28 PM   #1
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Default Bentley Explores SUV as Demand Drives Market Beyond Sultan of Brunei:

whose customers include Queen Elizabeth II and the Sultan of Brunei, may expand its line-up with a sport-utility vehicle to satisfy appetite for bigger luxury models, two people familiar with the matter said. Bentley Chief Executive Officer Wolfgang Duerheimer, who as Porsche development chief oversaw the sports-car maker’s push into SUVs in 2002, wants the 92-year-old British manufacturer to build an off-road model and has already discussed his plan with executives at parent Volkswagen AG, the people said, on condition they not be identified because the matter is private.

“The traditional perception of brands -- Bentley as the maker of large, luxurious sedans -- is open to expansion,” said Michael Tyndall, an analyst at Barclays Capital in London, adding that Bentley might be able to fetch a price of more than 120,000 euros for an SUV. “There appears to be customers out there who are willing to spend that much on a luxury SUV.”
Porsche AG, once best known for sports cars like the 911, now relies on the Cayenne SUV for half its deliveries. Porsche will add a second SUV in 2013 to capitalize on the model’s success, while Jaguar Land Rover is mulling a crossover vehicle. Aston Martin also says it’s not ruling out an SUV-type car.

Production of luxury SUVs, including the 58,000-euro ($83,000) Cayenne, the 75,000-euro Mercedes-Benz GL-Class and the 56,000-euro Range Rover Sport, is set to expand 15 percent to 481,000 vehicles in 2015 from 417,000 last year, according to research firm IHS Automotive. Automakers built 298,654 luxury SUVs in 2005, IHS said.

‘No Limits’

“The margins for these vehicles continue to be very high and may attract more players to the segment,” said Henner Lehne, a Frankfurt-based IHS analyst. “Customers in China and Russia usually opt for the specially-equipped versions, they’re under no limits.”

Crewe, England-based Bentley, part of Volkswagen’s stable of ultra-luxury brands including Lamborghini SpA and Bugatti, posted a 57 percent surge in six-month China sales to 680 cars. Duerheimer is keen for the carmaker to tap growing demand for SUVs in the U.S., China and U.K., Bentley’s three biggest markets, to further propel growth, the people said.

Bentley spokeswoman Benita von Maltzahn said there are “no concrete plans” for an SUV, declining to elaborate. VW spokesman Michael Brendel declined to comment.

The U.K. brand, which makes sedans, convertibles and coupes based on the Mulsanne and Continental model lines, says on its website that it takes 150 hours to build a Continental GT by hand and 400 hours to make an Arnage, predecessor of the flagship Mulsanne sedan. Steering wheels are double-stitched using two needles, with 15 hours needed to create one wheel. Every piece of glass in a Bentley is given its final polish with finely powdered pumice normally used to polish optical lenses.
‘Finest Handicraft’

“Bentleys are known for the finest handicraft,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch-Gladbach, Germany. “They’ll have to aim for an absolute top-end SUV to be true to their heritage.”

The Cayenne, Porsche’s best-selling model, accounted for half the Stuttgart, Germany-based carmaker’s 10,670 deliveries last month. Chinese customers wait an average of 15 months for delivery of the version with a 3.0-liter engine.

Porsche, which charges 121,000 euros for the 500-horsepower Turbo version of the Cayenne, is planning to increase production of the model by 10 percent to 20 percent starting next year to try and meet demand, sales chief Bernhard Maier said on July 10.
Cayenne Popularity

“Porsche is very much a sports-car maker but many people would argue that the Cayenne has been the making of the company,” Tyndall said.
Bayerische Motoren Werke AG, the world’s largest maker of luxury vehicles, is adding assembly of the X3 model to a factory in Chennai, India, while Daimler AG is spending more than $2 billion to boost capacity at a Mercedes-Benz plant in Tuscaloosa, Alabama, where M-, R- and GL-Class SUVs are made.

Volkswagen’s Audi division, which started selling the Q3 compact SUV last month, may add a fourth variant to its Q3, Q5 and Q7 lineup, sales chief Peter Schwarzenbauer said in a July 8 interview. Audi suspended summer holidays at its main Ingolstadt, Germany-based factory to maintain output of the Q5, and has extended around-the-clock production of its Q7 model at a VW plant in Bratislava, Slovakia, until the end of the year.

“We firmly expect this boom to continue and have a lot of creative ideas for the future,” Schwarzenbauer said. “The potential of the SUV market is huge.”

Steering wheels are double-stitched by hand using two needles with 15 hours needed to create one wheel
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Old 03-19-2014, 06:58 PM   #2
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Bentley released today the first official teaser shot of their new SUV model, set to be launched in 2016. This as yet unnamed model is Bentley’s second attempt at making a luxurious SUV. They messed up the first one pretty badly.

Bentley’s first attempt at making a utility vehicle resulted in a massive thing that can only be described as gopping. At first they were quite chuffed with it, thinking they had come up with something daring and forward-looking. But, after facing some serious criticism – some of them verging on insulting – they went back to the drawing board and completely changed it.

So it is understandable if the 2016 Bentley SUV looks kind of understated and maybe even boring. I mean what the teaser picture is showing us is, in essence, a jacked-up Continental GT. It is not that Bentley hasn’t tried, but they were so afraid of getting nailed again, they appear to be steering clear of any sort of controversial features.

Commenting on the new SUV, Bentley CEO Wolfgang Schreiber said: “The front, side, rear and roof has changed. We created a completely new car, a real Bentley SUV. Now it will meet the expectations of our customers much better than two years ago. Even if there was no badge, you’ll know it is a Bentley. It will create a completely new segment in the SUV market.”
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Old 06-15-2014, 12:32 PM   #3
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Old 06-15-2014, 07:07 PM   #4
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That is going to make the cayenne look good.
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Old 06-15-2014, 10:35 PM   #5
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. let's take
an ussie


I hope the taillights are really that big
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Old 06-16-2014, 03:02 AM   #6
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