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Old 05-07-2013, 09:00 PM   #1
warpath
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Default GM Looking to…Annoy Buyers with Inclusion of Ads Into Future Iterations of MyLink

Carscoop: http://www.carscoops.com/2013/05/gm-...yers-with.html



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The future is coming, at an increasingly alert pace. I used to frown upon ads on the sites I visited, and then I got used to it and accepted them as a source of revenue and a way for the internet to keep going on – a necessary evil, if you will.
Next, we had video ads, which made us wait 15 to 30 seconds for the start of our desired collection of moving pictures. Now, General Motors is looking to include ads into future versions of their internet-enabled MyLink infotainment system and “earn $20 from each customer who signs up for the Internet service,” according to a report from Reuters.

I believe technology should make our lives easier, not “tap new sources of revenue and boost profit margins,” which is what GM CEO Dan Akerson has announced is the company’s goal.

"For example, what happens if when the logo shows on your screen, it says 'brought to you by Allstate'?" said Akerson during a conference call. "How many times is that going to pop? And how much can you get from Allstate?"

Well, in regards to the first question, I think the answer is many buyers might be turned off and possibly look elsewhere to another manufacturer that puts customer satisfaction above profit margins, or at least keeps the two in balance, thereby making the $20 they earn per user not worth the trouble. You see ads on TV, on your computer, in magazines, on the street and on your phone. Do we want more of them in our cars?
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Old 05-07-2013, 09:05 PM   #2
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1. Go get AdBlock

2. That's ok, I wasn't going to buy a GM car anyway
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Old 05-07-2013, 09:27 PM   #3
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**** you, GM.
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Old 05-07-2013, 09:37 PM   #4
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Potentially losing a $20,000 sale for $20 in ad revenue does not seem like a good idea.
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Old 05-07-2013, 09:43 PM   #5
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Ad pops up while driving down highway.
Driver is distracted by change on the screen, looks.
**Allstate**
Doesn't see stopped traffic.

I do not see this going very well for GM.

--kC
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Old 05-07-2013, 09:48 PM   #6
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not sure about alstate, but some of those victoria secret ads would be an issue.
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Old 05-07-2013, 10:04 PM   #7
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I don't know from reading this exactly how bad this is. If you are getting a free service and can pay to get the same thing with no ads, or opt out of the service then I don't see the problem. Maybe this would lead to good quality screens in all models which would be nice when you hook up something else to drive the screen.
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Old 05-08-2013, 02:08 AM   #8
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Quote:
Originally Posted by sxotty View Post
I don't know from reading this exactly how bad this is. If you are getting a free service and can pay to get the same thing with no ads, or opt out of the service then I don't see the problem. Maybe this would lead to good quality screens in all models which would be nice when you hook up something else to drive the screen.
Yeah, but we're talking about GM here.
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Old 05-08-2013, 02:33 PM   #9
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Originally Posted by SCRAPPYDO View Post
not sure about alstate, but some of those victoria secret ads would be an issue.
those could be useful, in late night long trips, you know *wink*
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Old 05-08-2013, 02:57 PM   #10
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I think people would be accepting of some ads that appear only when they choose to use a third party service free of charge, like live traffic or internet radio. But showing ads right at the beginning along with the Chevy logo seems like a bad taste that will cheapen the feel of the car.

It's all subjective, of course, but while I'm fine with seeing ads when I open an app in my smart phone, I would be annoyed if an ad popped up every time I unlocked the phone. Or if an ad popped up next to the Windows logo every time I started my PC. That kind of OS-embedded advertising would make it feel like I don't really own that piece of gadget, but merely using a service. And that might be fine for a rental car, but that's probably not the feeling that people are looking for in their own car that they paid a lot of money for.
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Old 05-08-2013, 03:25 PM   #11
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I for one would like an ad based on my location.

If I am driving through a town, and ad could pop up for a local resturant, or market, or business. Touch the screen and make reservations, or call them, or get directions.

Not the worst idea if it is done in a non intrusive way.
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Old 05-08-2013, 04:04 PM   #12
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Quote:
Originally Posted by rob1n1 View Post

That's ok, I wasn't going to buy a GM car anyway
Yup, this. Lots of this.
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Old 05-08-2013, 04:13 PM   #13
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Quote:
Originally Posted by rob1n1 View Post
2. That's ok, I wasn't going to buy a GM car anyway

Agreed.

Government Motors with access to the OnStar telematics system, that advertises that it can control your car... (whether you agree with the reasons behind the bailout or not, GM factually had, and still has Federal Government hooks in it, and they never let opportunities for infiltration pass them by.)

Surveillance built in at the factory.

Now amidst all the bullcrap Ray LaHood was slinging about distracted driving, while he was Transportation Secretary, now they want to put FREAKING ADVERTISEMENTS ON YOUR DASHBOARD?

Just another reason in a long list of why I won't consider a 21st century GM product.
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Old 05-08-2013, 05:18 PM   #14
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Quote:
Originally Posted by bal00 View Post
Potentially losing a $20,000 sale for $20 in ad revenue does not seem like a good idea.
I would laugh at someone that made THAT decision. "I love the car, but I can't stand ads, so I am going to buy something else."

Quote:
Originally Posted by KC View Post
Ad pops up while driving down highway.
Driver is distracted by change on the screen, looks.
**Allstate**
Doesn't see stopped traffic.

I do not see this going very well for GM.

--kC
Funny

Quote:
Originally Posted by SCRAPPYDO View Post
I for one would like an ad based on my location.

If I am driving through a town, and ad could pop up for a local resturant, or market, or business. Touch the screen and make reservations, or call them, or get directions.

Not the worst idea if it is done in a non intrusive way.
Great idea. I would LOVE this. Seriously. When I have been on a trip, all I had to go by was the highway signs at each exit(until I got a smart phone). I like to try things that I don't have locally and if the ad was for something like that, I most likely wouldn't have known that it was near.
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Old 05-08-2013, 05:20 PM   #15
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Quote:
Originally Posted by HipToBeSquare View Post

Just another reason in a long list of why I won't consider a 21st century GM product.

If GM does it, put money down others will follow.

I hate watching T.V. commercials at movies. There were several theaters I went to that vowed to never show them back when it started. Now they do.
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Old 05-08-2013, 05:24 PM   #16
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Quote:
Originally Posted by JustyWRC View Post
I would laugh at someone that made THAT decision. "I love the car, but I can't stand ads, so I am going to buy something else."
Once again, we're talking about GM products here
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Old 05-08-2013, 05:26 PM   #17
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I swear, it's like GM has meetings on "how to get people to hate us."
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Old 05-08-2013, 05:29 PM   #18
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The whole ad model only applies to things we get for FREE. Youtube is free to use, facebook is free to use. This thing does not seem like it will be free to use, because it's not right now. I bet they don't lower the cost a dime or provide anything free and are just using it to make more on the top rather than provide a service. Worst marketing model ever.
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Old 05-09-2013, 04:59 AM   #19
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Quote:
Originally Posted by JustyWRC View Post
I would laugh at someone that made THAT decision. "I love the car, but I can't stand ads, so I am going to buy something else."
Of course that's not going to happen, but if someone test drives 3 or 4 cars and one of them has an infotainment system that tries to sell you stuff when you just want to see the Nav screen, that's gonna leave a bad impression.
It's not going to be a deal breaker for someone who loves the rest of the car, but it may be the niggle that tips the scale in favor of another car.

And remember, the sort of ad revenue they're talking about is a tiny fraction of the purchase price. If only 2 out of 1000 potential buyers end up going elsewhere, the program would lose money.
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Old 05-09-2013, 09:14 AM   #20
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Really, you all want more corporate invasion into your lives? For some of us there's a modicum of peace and isolation in a car, however sad that sounds. The last thing I want is an ad assault while trying to get to work or taking a road trip.
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Old 05-09-2013, 09:23 AM   #21
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Quote:
Originally Posted by SCRAPPYDO View Post
I for one would like an ad based on my location.

If I am driving through a town, and ad could pop up for a local resturant, or market, or business. Touch the screen and make reservations, or call them, or get directions.

Not the worst idea if it is done in a non intrusive way.
I'd be okay with this, but only if it were something I asked for. I ask it to show me restaurants, up pops a coupon.

I also don't think that having a 'Powered by Allstate" style load-up message would be intrusive. As long as it only happens on start-up, there's not a distraction potential. Still, I'd want something in return. The service better be abnormally cheap or free if I have to see *any* ads.
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Old 05-09-2013, 03:26 PM   #22
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If you want information... have an ICE system that co-opts your smart phone for Yelp, or some other free service of your choice, on hardware you already own.

Building an advertising avenue, especially a visual one, is a bad idea. At least with the radio, one could listen to one's own recorded music, and not the radio, by choice.

Cars cost far too much to be involved with any ad-based revenue stream, and as a purchased item, it would be my property, not GM's, after purchase.
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Old 05-09-2013, 04:04 PM   #23
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This plan is already doomed to failure. GM wants to put a 4G modem in all of their cars in hopes that you'll pay GM a monthly fee to connect to the Internet where you'll have the privilege of paying to use their crummy ad-supported content.

The other guys are letting people plug in their smartphones and using that to power their car connectivity systems. Who in their right mind is going to pay a phone bill and a GM car internet bill per month?

Quote:
Originally Posted by JustyWRC View Post
Great idea. I would LOVE this. Seriously. When I have been on a trip, all I had to go by was the highway signs at each exit(until I got a smart phone). I like to try things that I don't have locally and if the ad was for something like that, I most likely wouldn't have known that it was near.
Honda factory navigation systems already come with the Zagat guide and the Hondalink system on the new Accord comes with Yelp. I would rather have that then a GM ad system which directs me to "Fred's Shell and Subway on Exit 34" and "Barstow Station McDonald's."
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Old 05-09-2013, 05:58 PM   #24
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Originally Posted by Eyeflyistheeye View Post
This plan is already doomed to failure. GM wants to put a 4G modem in all of their cars in hopes that you'll pay GM a monthly fee to connect to the Internet where you'll have the privilege of paying to use their crummy ad-supported content.

The other guys are letting people plug in their smartphones and using that to power their car connectivity systems. Who in their right mind is going to pay a phone bill and a GM car internet bill per month?

Honda factory navigation systems already come with the Zagat guide and the Hondalink system on the new Accord comes with Yelp. I would rather have that then a GM ad system which directs me to "Fred's Shell and Subway on Exit 34" and "Barstow Station McDonald's."
What makes you think they don't already have 3G modems in their cars, for OwnStar? Of course they are going to push forward with more infiltration, making the OwnStar hardware into an access point within the car, and a built in data mining and advertising pipe, as well as vehicular control and tracking.

There is already a cell modem in every GM car, and it doesn't report to the owner, driver, or occupants of the car about what it is doing, and what it might be capturing, or where it might be sending it.

Government has it's hooks in the company, do you think the NSA has passed up that surveillance opportunity to have back door access into any or all of those cars?

For GM, this is just further monetizing the built in hardware, whether people subscribe to OwnStar or not, by getting money from advertisers and information buyers, rather than from car owners who might not be keen on paying for their OwnStar surveillance equipment directly.
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Old 05-09-2013, 06:09 PM   #25
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^^^^^^^^^^^^^^

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