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Old 08-13-2000, 08:31 PM   #1
MrP0nch0
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Join Date: Jul 2000
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Post Attn: Imprezidents and TRUE members = How about an I-club newsletter?

Hello Imprezidents... and Hey all...

I came accross that very old but definitely very long post about raising money for the I-club... I think it's a great idea...

But... What about a newsletter? If we get tunning shops, local and national and even international, to advertise in it we could raise some money for the I-club and provide the I-members with more in-depth articles on mods and news and what-not...

Subscription cost to I-members is left open, depending on what people want to see... Hey... This could even turn into a real SUBARU magazine...

So where do I fit in all of this... I am a partner in a graphic design firm in NYC and I would be more than glad to give the I-club newsletter its graphic image, do the layout, and oversee the printing...

So... Tell me what you all think... To start a newsletter we would need the following... Lots of people to help out... We would need:

Editors and writers, technical experts and reporters, photographers, maybe someone with experience in the legal end of publishing. Also lots of people to find sponsors and sell advertisement spots... Hey... We could have a classifieds section.

So i'll sop now before this message gets too long an people stop reading it. But I am deffinitely asking for your help on this... if anyone can help or know anyone else who could, pass the word... lets make this club the bestest there is... : )

->>> MrP0nch0 <<<-

PS: check out my company's website... (old... will be updated in late september... www.Liquid2Reality.com )
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Old 08-13-2000, 11:04 PM   #2
Andrew
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White

Talking

I would like to see a newsletter, and if it costed anything would pay for a subscription. Mrponcho is right, this could turn into a magazine...then who knows where it would go.
Some sections that would be nice to see in it:
--you could title it trunk monkey-or have a feature: trunk monkey of the week/month
--Scooby of the week/month
--Featured mods (aftermarket or DIY-maybe a DIY corner?)
--Technical spotlight-where it would talk about what the board's biggest technical discussion was for the week/month and put it in an article that overviews the topic.
--reviews/previews
--letters
--then for the rear of the mag, put in classifieds
also in the rear put in advertisements for tuners and dealers who will pay for their spotlight creating a nice capitol...
--FAQs of the week/month

This magazine could really take off...in the long run, if it does indeed take off-such as becoming a widely published magazine, we could then see an increase of impreza buyers. This would thne in turn attract tuners to produce more products for our cars creating a nice competition driving prices down and better products.
I would gladly pay for a subscription!

[This message has been edited by Andrew (edited August 13, 2000).]
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Old 08-14-2000, 07:26 AM   #3
MrP0nch0
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Well said andrew... This could take off for sure... Plus it will bring up the level of this board, for example, by providing perhaps more definitive answers to tech questions once the topic has been reviewed thoroughly. You know like when someone asks for what a specific aftermarket part helps to improve... Someone responds saying ..."It does nothing" and another responds... "It feels great!" and finally someone dynotests it and says "Minor HP gain but looks great." then all those answers together would provide a better and more objective answer...

So Please tell me what YOU can do to help out make this newsletter work...

laters

->>> MrP0nch0 <<<-
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Old 08-14-2000, 07:37 AM   #4
Kyle Paton
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I would pay for a subscription too. I could do editing and proof reading. I'm leaving the technical stuff for Colin, Joel Gat and Catfish.

Kyle
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Old 08-14-2000, 08:56 AM   #5
8Complex

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In the midwest, we've been putting out a newsletter for about 3 mts now. It's mainly Donnie organizing it, but recently there was a little intervention from Dada and it got cleaned up a lot. I am not sure how it has been going this month since I fergot to ask before going on vaca, but I'll check when I get home in a week.
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Old 08-14-2000, 09:34 AM   #6
Rick Buckner
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Newsletters would be cool.
But don't force people to pay money to be a member or you won't be a member.
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Old 08-14-2000, 10:06 AM   #7
dada21
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Post

we have indeed created a newsletter for the midwest subaru owner's club [mwsoc]... i've printed up about 300 of them to send out to dealers and other places for non-members to browse. if people are interested in being on the mailing list, drop your mail address or email address to newsletter@mwsoc.org. snail mail people will get a real life copy, email people will get a link to a .pdf file to download.

non-midwest people will probably get the last copies because we don't hvae funds yet to pay for the printing costs, i'm doing it out of pocket right now... but if people are interested in being subscribers even though we're not charging, i think $3 a year for 6-12 issues isn't too high a price to pay, eh?
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Old 08-14-2000, 02:26 PM   #8
MrP0nch0
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So dada... do you think joining forces is a possibility? What does you newsleter look like now? Where do we go from here?

I think a national newsleter would benefit all members of this club...

->>> MrP0nch0 <<<-
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Old 08-14-2000, 03:02 PM   #9
dada21
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Black

Post

a national newsletter is a great idea... i'd love to help, but i'm too busy as it is... maybe in the future i can put in my 2 cents or we can share articles or something...if you want a copy of the july 2000 newsletter, MrP0nch0, just drop a line to newsletter@mwsoc.org with your name + address info and i'll make sure that it goes out immediately...
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Old 08-14-2000, 03:07 PM   #10
Bahumut
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Post

This happened sometime last year.. I remember that not much came of it... But I'd love to have something physical to read on the toilet every other month that was totally scooby related and had to deal with the club as a whole (not just Impreza RS's..)

It's evident that most of us can right.. (Don't let me do it, I lie too much ) but some of us (like I) can do decent photography and art, blah, blah.. So the potential for a really nice newsletter is out there, and I think it could really work.. But I think too many people are too lazy to keep up with it. At least, I think that's why we didn't do it a year ago....

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Old 08-14-2000, 03:16 PM   #11
MrP0nch0
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Bahumut... Lets not let that happen and get organized... The reason i posted this message was because i'm willing to do a lot of work to get this to work, but I cannot do all the work by myself... If people would be willing to volunteer to do photography and article writing and searching out vendors and advertisers then we could make this work nationally...

Let me know if you or someone you know can help out in ANY way.... I want this to happen....

MrP0nch0
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Old 08-14-2000, 03:37 PM   #12
matt mcleod
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Post

a newsletter would be great. even if it came witha subscription charge, anyone who is interested in subaru would pay. maybe it could even turn into a full magazine that didn't feature a single honda. if you write it, they will come.

matt
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Old 08-14-2000, 03:44 PM   #13
MrP0nch0
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No Hondas allowed : )... And hondas could only be mentioned as comparisons and never a feature on hondas : ) only subies... that's for sure...

MrP0nch0
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Old 08-14-2000, 07:04 PM   #14
dbrown
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Cool

I think its a good idea. The miata, honduh/acura, and bimmer guys/gals all have their own mags. Why not us.

Sure, we are a small group now, but we will continue to grow. All of the other groups started out small and look at where they are now.

I think a subscription price isn't out of the question either. The way that I see it is if you aren't willing to pay a couple bucks to help with costs, then you really don't need it anyway.

Doug
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Old 08-14-2000, 07:12 PM   #15
Overtime
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Talking

Sounds interesting. I'd be willing to chip in a few articles if necessary.

Let's see...assuming we're going monthly, we're not going to be able to keep things 100% up to date so we're going to have to either stay ahead of the curve (like SCC) or focus on more personal bits...

How about a "know your enemy" section or something similar to it, where we take a car and compare it to the RS and reveal all the information about it. Of course, it would focus mostly on suspension so as to not encourage those dangerous street racing punks.

As for products...we could do a vendor spotlight kind of thing, listing all the parts for a vendor and what they do, how we rate them, etc. Or product "shoot-outs", though this would require more cooperation.

An editorial section would be nice, as would pics from meets. And a feature car would be very interesting.

Technical articles from Colin et al on, driving tips from rsquire, and a huge knowledge base...

Of course, it would be easier and cheaper to do it via the internet, but paper copies have a certain feel to them.
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Old 08-14-2000, 07:22 PM   #16
GG
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Post

Talk and typing is cheap, but when it comes down getting members to writing an article, or paying for subscriptions and/or membership dues -- Good Luck. I hate to sound negative, but do you know what it takes in the sense of $$$$ to publish a decent looking Mag ! Don't forget postage, even at Bulk rates it's usually about a buck to mail something half the thickness of R&T. How many ads must you sell to break even ???
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Old 08-14-2000, 07:31 PM   #17
Overtime
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Just to give a general idea (assuming we're talking about a newsletter, black/white), the cheapest place I could find in America...some spot in Alabama...did our school newspaper for about $6-700 for 1500 copies.

Of course, we're going to want more than that, but let's say we can get $200 in ad sales for each issue and we put out 12 issues a year... we need to sell something like 150-200 subscriptions at $5 an issue in order to break even.

Now if we sell $500 in ad sales per issue from all sorts of automotive companies and put out 12 issues a year...well, the subscription costs would be cut down dramatically.

The key is to have the support of the aftermarket and vendors...guys who want to attract the Impreza community to their new businesses, that sort of thing.

It would be very tough to make it and sell it, of course. That's why I'm not an editor.
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Old 08-14-2000, 07:36 PM   #18
Opie
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'14 XV Crosstrek Ltd

Post

If your gonna do this here's my suggestions:

Start small, try for quarterly issues, not monthly.

Stay strictly Subaru, no comparisons with other makes (Nothing compares ), fill it with new products, new vendors, driving techniques, mods, install profiles, auto-x & rally-x info (results, upcoming events), etc.

If you need someplace to print these, one of my close friends own a printing shop. I could get discount rates (possibly free) printing. t all depends on what you want! (Glossy paper, color, etc all raise the cost).

Good luck!
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Old 08-14-2000, 08:31 PM   #19
Red-Imp
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Location: Gilbert, AZ, USA
Vehicle:
2000 Imp 2.5 RS, SRP
& a fast red car ;)

Lightbulb

Like Opie said, start small and keep it simple to begin with. Quarterly is good for a beginning. Have i-Club news and updates (from the Imprezadents), one or more of the features mentioned above, and maybe a nice pictorial of a members car.

Also, we have what may be the greatest publishing medium of the modern world right here at our finger tips. I know many of us would like to have a paper newsletter, but I'd bet it will be much easier for us come up with server space then to come up with printing and distribution resources. Do the first few newsletters on the web, then switch to paper if there's a demand for it. In the mean time, those who want a paper copy can print one themselves (or go to alphagraphics and let them print it).

One more idea. Announce the call for submissions well in advance of the desired publication date. Put together the newsletter from the best of the submissions. All works would, of course, be donations to the club. You could accept soft copy submissions via E-mail and they would be easier to integrate into a web page.

I know many of us don't have much free time. And I'm not personally a Subaru expert, but I'd kinda' like to do a little research and writing on automotive technology & principals. (It'd be nice to put that engineering education to use for something more then writing device drivers.) It sounds like a cool idea!

-Red
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Old 08-14-2000, 09:41 PM   #20
MrP0nch0
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Talking

You guys are all correct... The VW crew is huge but consider that the first generation Golf (also known as MK1) came out in 1976... They're on their 4th generation now... We are still on generation 1!.... This is going to be big...! Trust me...

But yeah... deffinitely would have to start out quarterly...

About publishing it online... Hmmm.. I dunno but i hardly ever like to read more than a few hundred words on screen... type wasn't really ment for screens and vice-versa... Paper is still nice.... I would like to shoot for at least a few color pages here and there... Digital printing has brought the cost of printing down (also the quality but not that much)... Shipping can't be that expensive as $1 per issue... but even if it was... that's part of the production costs....

Advertising would certainly be key...

Anyway... Keep the suggestions comming and the volunteering also... Pass the word around... We have plenty of tallent on this board... lets put it to a good and fun use...

->>> MrP0nch0 <<<-
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Old 08-15-2000, 01:25 AM   #21
Andrew
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Location: San Jose, CA
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2005 STi
White

Talking

I like the idea of vendor spotlight, listing all the products they make...you could also do like an intake spotlight adn show various intakes by each vendor and rate them, get some dynos, show some graphs, etc. then when the exhaust spotlight comes we have a give a plug to the i-club and say go to this address to DL the sound file of what your scooby could sound like, etc.
the most important thing is that we keep it unbiased (not in terms of other car makers-as we might want to stay scooby only-or how bout an exotic car of the month-hehe) anyways, what i mean is unbiased as to if this person's soob looks riced up or not, so that also means if a body kit mod spotlight was on, then the mag shoudl show all kits with prices and not have any comments as to how ricey it is.
Also, as this often comes up, we should keep a list of rims that fit our car, maybe another spotlight-wheels and tires. get pictures of the wheels on our cars, not some airbrushed fake Benz s600 or some prelude or whatever...
I don't know what I can contribute, maybe some artistic ability, but it seems we have enough of that already (although I might, dunno if much, could help with that)...i don't know enough in the technical areas of our car to write up articles...but what i can contribute, for sure, is my money with a subcsription.

another feature that i read that i really liked was driving techniques, a must have-just one article a month for one technique to spread it out.

also with events-we could show pictures and stats from events like autoxs and local meets that we have every now and then....

I'm really getting excited bout this newsletter, I hope it really takes off!
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Old 08-15-2000, 01:31 AM   #22
Andrew
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White

Post

Ok, one more thing I just thought of....are we are going a for a nonprofit magazine correct?...because if we get into profit, the obvious questions come up, who gets it?-well of course the first place is the i-club, but what exactly can we buy after we get a new server?.....then the money just starts getting to be more and more, and no one knows what to do with it...give to charity? we could also start up a national (or we could split it up in regional) Scooby project cars. Where we take the profits and vote on the next mods to be put in, the driver, and then race the sucker and woop everyones butts. We could start up three...supercharged/turboed/n/a then pit them up against each other, then let them take on other cars in races......THEN post it all, with picutres, on the newsletter!
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Old 08-15-2000, 06:10 AM   #23
dada21
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Black

Post

hey, good ideas everyone. in case anyone cares, the mwsoc newsletter sort of fits this scheme... its small [16 to 32 pages total, 5.5" x 8.5" pages], it comes out every month or so, and it basically only has to do with all things subaru... its printed @ my house on a decent color laser printer on decent paper [glossy] and i think for the amount of work and money put into it [not so much] to print and mail it, its pretty nice. we're going through revisions in style and design right now, we've only put out 2, and only 1 was in the new format. but it can be done, on a "limited" scale... i'd like to get up to about 500 subscriptions, but i believe we are only at about 100 right now [subscriptions are currently free]...
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Old 08-15-2000, 08:31 AM   #24
MrP0nch0
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Ok... Dada21... Let me set the example an volunteer my talents for the good of everyone... If you need an identity, style and grid package for your newsletter, I'll be glad to help... Just let me know what programs you use and how far are you into the redesign of the look and feel...

As far as Andrew's question... Yes... This would be strictly non-for-profit... If we had money left over, we would bump up the quality of the magazine untill we were happy with it and we felt it was a substancial source of reading fun and knowledge. After that we would probably want to start thinking about some project car(s) and maybe doing some further push for the magazine in the publicity area... As in rally or auto X teams... anyway... just a thought now...

->>> MrP0nch0 <<<-
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