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Old 10-21-2000, 02:48 AM   #1
AKGC8
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Post Some more WRX speculation

After reading another post I decided to do some research on the price of the new WRX. The MSRP in Australia for the new WRX is $42,990. That converts to $22,737.41 US dollars. Now I know what your going to say, thats not an acurate assumption because cars don't cost the same in every country. So I decided to compare two cars that are on the market in both the US and Australia. The MX5 Miata is $42,965 Australian dollars, which converts to $22,724.19 USD. Now the actual MSRP in the US is only $21,660. The US version is actually cheaper than the comparable Australian version.

Ofcourse this means nothing, its just speculation. The US version may have more options standard, and etc that would throw the conversion off. However, I don't see how the car could be much more than the Australian version even if we have more options. Our version will likely be similarly equiped to the Australian one though. I defidently believe the price will be below $25k, maybe even a few grand below if this conversion hold true.

Take this info as you will, I'm just bored and decided to do some speculation.
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Old 10-21-2000, 05:50 AM   #2
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You're spot on.

Many people are going to be surprised with the price I believe.

People bring up the Eclipse how it was sooo expensive and it was almost the same kind of car (AWD Turbo...heavier too). It's because Mitsu jacked up the price of the car so the 3rd Gen could come in and be well received.

Raise the price of the popular outgoing model, all of a sudden it doesn't become popular anymore... gee I wonder why that is? Then they can say...now our new model will be the popular one and cheaper than the outgoing model it replaces.

Think about it...Manufacturers know years in advance about the new cars. In Mitsu's case it was a stragical move.

The 'Value' of the 96-99 eclipse was still only around 22-23K. But marked up to around $27K in most cases.

Why can't subaru make the WRX for $23K...they can, and probably will.

--KC
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Old 10-21-2000, 07:10 AM   #3
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It's also about what people are willing to pay. Perceived worth, if you will.

The WRX is going to be unique. We will pay more for that. And be happy to do so.
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Old 10-21-2000, 08:24 AM   #4
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I also think that Subaru want to make a big impression with the WRX and are willing to target MSRP on the low side to build momentum. After all, it's the Rally that drives sales of the whole Subaru range elsewhere in the world and the WRX IS the rally car (well, near enough).

[This message has been edited by Hoopster (edited October 21, 2000).]
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Old 10-21-2000, 09:05 AM   #5
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No, people in the USA will perceive it as a Subaru, which means cheap to most. The Impreza is only famous for its rallying, and you'd be hard pressed to find someone in the US who even knows rally racing exists. They(SOA) also learned their lesson back with the SVX. Priced that thing right out of its target market and it sold very badly. Probably 99% of the US citizens right now don't even know what a WRX is, or that we will be getting it next year. They won't dare price it out of its market, especially on the first year when they're trying to establish the WRX name in the USA.
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Old 10-21-2000, 09:35 AM   #6
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Great Thread!

I too totally agree with the notions being put forth here... I feel that SOA will not dare price the new WRX more than 22-23K. I think that they are going to hold the price just under a Legacy GT. (which is currently MSRP 24-25k) It just makes sense for them to do so. (Speculation of 25-30k for the car is just absurd... Who in their right mind, besides the hardcore enthusiasts, would buy such a car, at that price, when the impreza, here in the states, is known and marketed as the "economy" line. <--- run-on sentence! )

This is how I think it's going to play-out:

Base Impreza: 14-18K
2.5 Impreza: 19-21K
WRX: 22-23K

If the price is above 23K, I for one, would be very tempted to skip the WRX and get a Legacy GT instead. (Yeah, it's not rocket, but it's larger, has a kick-butt look, great handling and up-graded interior) <--- Sorry, got a wife and kid to think about too and it would be hard to justify getting the smaller WRX if it is the same price as the GT.

just my thoughts...
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Old 10-21-2000, 10:00 AM   #7
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macrac - SOA would make the decision much tougher if they fitted the GT with the turbo 4, or the H6.
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Old 10-21-2000, 10:12 AM   #8
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T-WRX:

DROOL!! GT w/2.0T or the H6 - I would buy it immediately... (But of course the prices would probably be more than 24-25k. Might even touch 30k for the GT-H6 w/VDC.)

MAN! you got me dreaming now... (My head is spinning with the "what if" scenerios now..)

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Old 10-21-2000, 10:57 AM   #9
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I'll take a 30K WRX STi. Dealer said he could have some info on Thursday. It almost sounded like it would be a brochure.
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Old 10-21-2000, 11:19 AM   #10
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Smile

Eby,

My point was that SOA will use the rally heritage to educate the North American consumer as to Subaru's reliability and expertise...cue the WRX.

Pricing is crucial, that's for sure !
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Old 10-21-2000, 11:59 AM   #11
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I was mostly replying to T-WRX's post, but I agree with yours. My point is that rallying isn't that big here. So if they want to make a name for the WRX and establish that rally heritage they can't price it out of its target group.
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Old 10-21-2000, 01:01 PM   #12
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This is exactly what some of us here have been saying all aolng. SOA won't sell hardly any WRXs over here if they are over $25/26k. Once word gets out maybe.
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Old 10-21-2000, 05:35 PM   #13
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I was just out "car window shopping" and realized that the WRX will have to be under 25k BASE if it wants to compete...

Integra Type-R: $25k
Celica GTS: Around $23k
3-series BASE: $26k
A4 BASE: Around $26k
Mustang GT: Under $25k (same with Camaros+Firbirds)
Legacy GT Limited Sedan: $25k (It CANT cost more than the Flagship Sedan of the company)

And on an off note... I was almost recruited by a car dealer to sell cars cause I knew more than their salesmen
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Old 10-22-2000, 12:25 AM   #14
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Eby,

Actually, I agree 100% with you. The "we" comment was meant to be inclusive of enthusiasts here at this site - NOT the general public. I am usually more articulate.

It seems like I edjumicate at least one person a day on the WRX, and the WRC heritage. And these are car guys I'm talking to. . .

Word will get out. Once WRX's start stomping street cars around the country, the perceived value will climb. It will take a little time, though. Some killer reviews in the big automags (C&D, R&T, Automobile, Autoweek) will go a long way to get people to stop by the Scooby dealer as well.
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Old 10-22-2000, 12:35 AM   #15
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In Subaru's default email response, they state that they plan on making the impreza their performance flagship leader. So this could mean they plan on supersceding the Legacy GT. Just my .02
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Old 10-22-2000, 12:40 AM   #16
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Yea, I agree with that.

And here's another comparison I did:

UK price on the new WRX is 21,495 pounds. The UK price on the Integra Type R is 20,495 pounds. Difference of 1000 pounds($1,451 USD), but in this case you can't just say the US WRX will be $1,451 more than the US Integra Type R. This is because the US spec Type R includes air conditioning and the UK one does not. That alone accounts for the $1,451 difference. I think there are several other creature comforts included on the US spec one too. Anyway, my point is when you take all this into account the US WRX should have an MSRP somewhere near the US ITR. So I still say under $25k.

[This message has been edited by Eby (edited October 21, 2000).]
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Old 10-22-2000, 12:53 AM   #17
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"Performance" leader... thats different. The Legacy Limited is the "Luxury" leader.

Isnt the "Performance" leader of Subaru the Impreza anyway? LOL!
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Old 10-22-2000, 03:50 PM   #18
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$34440 Cnd? Sounds not bad. But I hope it would be a little lower.
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Old 10-22-2000, 04:55 PM   #19
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Hmmm, I had hoped it would be a little less than that....but what the hell, sign me up !!
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Old 10-22-2000, 08:17 PM   #20
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If it's below 35k CDN, I am getting one. Yup. I would've won my bet by 3-5k!!! bwahahhaha.... it would be free for me then.
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Old 10-23-2000, 12:55 AM   #21
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For us Canadians the conversion from Australian dollars brings us a price of... $34,440.67 cdn.

Give or take a dollar or two.

-Mel
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Old 10-23-2000, 07:30 AM   #22
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If they bring it to market here in the states in the mid to high $20K's, I will be all over it and wouldn't be too againdt paying $30k for an STi. Make mine a yellow STi wagon 6spd please.....to go.
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