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Old 04-30-2004, 09:33 PM   #1
BoostdBoxer
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Angry Sponsorships !@! I am so stuck without ,,, some answers

This is one of the lamest post I have made but flame me as you may,.

I am sick of getting turned down for sponsorships, I have personally invested 13 thou on my STI in 6 months and still have gotten no where with sponsorships no matter how many letters I write and no matter how many events I go to, I am sick of this, is there something more that I need to do or something I need to write that will make people hear my needs as well as what I can provide them for thier needs as a business...

please someone argggggggggg
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Old 05-01-2004, 12:02 AM   #2
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You have to show results......

They don't care how much you've put into your car....in fact every dollar you spend is money they don't have to....and they don't have to, ya know......

Do you realize how many people are out there that do all this and more with no sponsorships at all?

Not a flame.....but, who are you and what have you accomplished besides building an expensive car (or just paying for alot of parts to be put onto the car)? That is what potential sponsors see and ask. Then there is the "What is our money buying?" "What can we expect to see in return?"

There are many ways to effectively work with a company in return for support. There is no free ride......



Jay Storm
There is a fine line between "hobby" and "mental illness".....
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Old 05-01-2004, 12:30 AM   #3
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BoostdBoxer,

Honestly, sponsors couldn't care less what your needs are. The fact that you wrote about your needs before your what you have to offer shows that your not thinking about this realistically.

In whatever proposal you are giving them, you need to convince them that your promotional efforts will generate sales dollars in excess of the value of whatever they are providing you. Or, you have to convince them that your promotional efforts will generate more positive impressions than an equal amount of money spent on press, radio or TV advertising or any other promotional program they are considering spending money on.

It is pure business.

Gary
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Old 05-01-2004, 03:26 AM   #4
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Thanks Gary, would there be a chance that offering to hand out promotional materials to help enhance a particular line of product at car meets and track day events help. Maybe to promise that when my name is mentioned at the track that the following would be advertised also. ??

Blah Blah driving the 2004 STi in support of HKS Motorsports is sporting the latest and greatest blah blah ... and maybe promise that I would work at a booth handing out flyers and doing voluntary work in the name of the company that is sponsoring, so that it would enhance their out in the field views and opinions ofthose that are using thier parts and product... hrrm I dont know when it boils down to it I want stuff for me and my ride and free is always better but I will actually lift an arm to help paya a business back by helping them out in return.

thanks let me know
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Old 05-01-2004, 03:28 AM   #5
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also what if you havent had a chance to get in the media and press like I Tuner magazine, ? I mean some of us arent that fortunate. and some of us have sponsorships handed to them because thier car looks like a million dollar ride.
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Old 05-01-2004, 06:44 AM   #6
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no one gets sponsorship handed to them, period! Welcome to the real world.

Gaining sponsor support is seriously hard work and there is no magic formula that people can tell you. The majority of club level sponsorship support comes via personal contacts you make that you then build on. What's even harder is holding on to a sponsor, because you have to be able to see the money they just spent on you gave them a return of real value.

You can see the people who work their asses off making the sponsors happy, because they usually have the same group of sponsors for years.

The rally team i do the spanner work for had the same sponsor for 10 years, that company was in no way associated with cars or motorsport, they were a sausage manufacturer. Strange link up you would think, what we could offer them was corporate hospitality on the events, they brought all their major customers and suppliers along for a social weekend, quite often that would lead to these other companies sponsoring the rally team too so they were part of the team, we made them feel important because they were, both to us in helping fund the team and our main sponsor in building good business relationships.

We took them to test days and put them in the car on real rally stages, we took them to rally schools to drive a car themselves, the team was present at the opening of the new factory.... We were also succesful, because we used the funds wisely and didnt waste it on stuff that didnt make us faster, so we were always in the motorsport press. This reinforced the image we had of hard workers who are achieving the realistic goals we set and the sponsors always felt they were part of that achievemnt. Dont try and tell them you are going to be the next Petter Solberg or Schumacher because they will laugh at you, be a realist.

We also worked hard on gaining local media coverage and food industry trade paper coverage. It's important to be imaginative and work hard on this, no one is going to say yes to you unless you can show they get a return on their investment, be that finacially or in publicity/ business to business relationship building.

Even with this suport, we spent a fortune of our own money building the car and going to the events. All the team members paid their own expenses on a rally weekend, the sponsor money was spent on running the car and giving the sponsors value. If they see you arent as commited as them to the task they will run a mile. Motorsport is expensive and only a few people make this pay or even break even, the vast majority out there are spending every penny they have on this. If you dont have that level of personal comitment you are in the wrong sport.

Last edited by johnfelstead; 05-01-2004 at 06:54 AM.
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Old 05-01-2004, 06:55 AM   #7
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What is it with people having to be "sponsored" these days???

I see it with cars, skateboarding, snowboarding, etc... I grew up in the snow and skate world and we never had thoughts of being sponsored; we just rode because it was fun. These days the first thing out of kids mouths' is "how do I get sponsored..." It's the same with cars.

As others have said, you need to show results and professionalism to potential sponsors not just "I spent XXX amount on my car, it's dope and I should be sponsored.

I race mini motorcycles and motorscooters and my "sponsor" is my friends' scooter shop. I pay to have him maintain a race bike for me. It's the closest thing to a "sponsor" we've got in our little race world. I promote the shop @ races and do pretty well (if I may puff my chest up and brag a bit...) I do all this because I like supporting a friend and that's it.

Anyhoo...enough about sponsorships and what have you...just enjoy your car.

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Old 05-01-2004, 10:00 AM   #8
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I haven't put a cent toward modding my STi and I picked up a Sponsor last week. I drafted a good letter that breifly explains AutoX and how it could be a lucrative market for car sales blah blah and sent it to a local dealer.

I already have the decals on order. I set the deal for magnetic decals that are only on the car during AutoX events. I didn't want a driving billboard

I refrenced my win 2 weeks ago and some other recent strong finishes as well as other dealers already sponsoring cars.
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Old 05-01-2004, 12:50 PM   #9
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heh, sorry bud, you have to have something in return to show promise as a sponsor would like to see, unless your an ace on the auo-x lot to a being the only awd drifter, you need something unique to you that will sell your efforts. just putting parts on your car and asking for a sponsor isnt getting you anywhere.

just a suggestion, since you posted this in the motorsports forum, why dont you start taking your car to the track (i do mean track course with corners not just a straight line) or an auto-x circuit and improve your driver skill so that way you have something to back it up, there really isnt enough perforamance drivers out there right now when you look at import cars, all you can really see in my POV are show car queens...

there really is a niche if you know how to drive your car and of course start getting better times (time attack comes inton mind )

hopefully you get the jist of it all, as long as you have something lucrative that a sponsor can invest in your game
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Old 05-01-2004, 02:35 PM   #10
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BoostdBoxer,

You need to start answering these questions for yourself. How much value do you personally have for something a guy hands you at an event? Do you look at it? Do you go for the nearest trash can? Do you put it in a plastic bag and throw it in your closet a year before you throw it away, when you finally get around to cleaning your closet? The people that do hand this stuff out at events can be hired for minimum wage.

How many times have you heard someone's name announced over the loudspeaker, followed by his sponsors and thought, "Damn, I really need that product!" Probably not very many.

You have to forget about what you need for now and brainstorm to figure out what valuable services you can bring to a potential sponsor. What's your ultimate goal? What opportunities will be available in the next few years to promote your sponsors? Who can you network with to generate more leads on media opportunities? What makes you different from every other kid that wants "sponsorship" to build a cool car?

You made a point of not having an opportunity to get into Import Tuner magazine. Have you personally spoken to the editor of that magazine? Or any of the other magazines? Why not build a story about why your car is unique and not built by sponsorship dollars but by your own hard work and cash. Make it sound like a grassroots effort that many of their readers will relate to and inspire them to do the same. Spin it. Work it. YOU are the only one that's going to make it happen. Don't be waiting for someone else to bang on your door.

What type of events are you going to? What type of people go to these events? What are the demographics? How may people will see your car per event? Is there room for a sponsor display at these events? Have you talked to the event organizers to get an image of your car on the magazine ads and web ads publicizing an event?

Where is your professional looking website that details all of the things that you are doing to your car, why you did them and why you chose one vendors product over all others? Where are your press releases to tuner magazines, newspapers and enthusiast websites? What are you doing to make these potential sponsors think, "Wow, this kids project is exciting and being associated with it will help our corporate image and increase sales!"

You can do all of this stuff with a telephone, notepad, a computer and very little cash. If you think sponsorships are just handed out randomly, you are mistaken. It takes quite a lot of work to secure sponsorship product and dollars. In some cases, more work than if you just went out and bought the damned thing. Sponsorship is not free. It's actually fairly expensive when you add up the hours of time and amount of effort that goes into it. This is sales and marketing 101.

Good luck.

Gary Sheehan
Sheehan Motor Racing
www.teamSMR.com
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Old 05-01-2004, 03:09 PM   #11
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Quote:
Originally posted by BoostdBoxer
please someone argggggggggg
This is a funny thread. Do you autocross or track your car, or is it all bling?
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Old 05-01-2004, 07:48 PM   #12
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its always about accomplishments what have you done that makes you stand out?
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Old 05-01-2004, 08:00 PM   #13
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I sponsor myself. Try it, it works.
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Old 05-01-2004, 08:31 PM   #14
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Some good advice here already, but I'll add $0.02.

There is a VERY excellent chapter on sponsorship in Russell Brookes book "Stage by Stage" (buy a copy here: http://dogbert.abebooks.com/servlet/...L?bi=260377170) -- although John has mentioned a lot of things in it.

I like the phrase "delivering value" --- that's what you should focus on in your pitch.

Another note is that my pitches that have been very brief and to the point have been far more successful than my full color presentations. (time is money)

Glenn

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Old 05-01-2004, 09:27 PM   #15
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Quote:
Originally posted by BoostdBoxer
This is one of the lamest post I have made but flame me as you may,.

I am sick of getting turned down for sponsorships, I have personally invested 13 thou on my STI in 6 months and still have gotten no where with sponsorships no matter how many letters I write and no matter how many events I go to, I am sick of this, is there something more that I need to do or something I need to write that will make people hear my needs as well as what I can provide them for thier needs as a business...

please someone argggggggggg

Besides being self-centered in your whine, your whole post is a single run on sentence...

Like others have said, what has the money you spent generated?
Articles in the newspaper, magazines, ect? What would be in it for the sponsor? What do you race in? drags? auto-x?

I could go on, but I will leave it at this.
WIFM - What's in it for me. Think of ME as the sponsor, not yourself for once.


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Old 05-02-2004, 02:34 AM   #16
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Boosted Boxer, every part of what the guys above have already said is TRUE, so the reality starts now, this almost has to be reset button time with your understanding of how this whole thing works.

What I'll do is try to help you in some simple ways, as I am kinda like the kid in 7th grade who got past 3rd base, and was coming to home plate and slid into home plate, but was called "out". As in got laid but blacked out, so there is no memory. I tell you this so you understand, and you can tell me if you want my help.

I started autocrossing in 85,won some regionals, started driving track events like in 93, started instructing in 98 and racing in99. After some minor regional success, I watched a good friend of mine( semi wealthy as in could afford a 100k a year campaign on his own) do some Speedvision races and finsih midpack out of 45 cars, with some big dogs, which we all could call that respectful, considering the pace and close pack they run. well, on anygiven day we were equals in karts, autocrossing, Panoz cars, and Porsche club racing, as our cars were set up the same. So I figured, ***, why not go for the next level. Only difference being his racing budget was my yearly gross income, WITH,..a kid, house in a top suburban area ( Washington DC) and regular local racing to support,..point being,..not alot of money left over. So while working for a large Mercedes Benz dealer I ran accross a customer who saw a picture of me racing a Panoz car, and HE took some interest in .....listen to the wording here,....................
"getting involved in racing" on some level. So I did what you're suppose to do,...casually invite him to the track, and see if HE follows up with you,..well he did !! WOW,.I thought,.I'm on my way, even if for a couple of grand for regional racing. So he could nt make it to the race, but he did just show up at a local drivers ed, and tracked me down, and asked me straight up,.." you still need a sponsor for that DC Grand Prix?....which had just been announced July 17, 2001. And for me , thats closer than my what I called my hometown track !! So we worked on a deal for a "one off" event and he would pay for my one off with a team I had worked with before and knew personally.

So here I was finally sponsored, oh I left out the part where for 18 months after that day, I had to write detailed proposal after proposal, explaining where every single dollar goes, and in this case to drive a competive BMW in Speed World Challenge was about $ 15k plus insurance, so in the grand sceme of things, not a lot of money you say,.......well it is,....but well talk about that later. ( first imagine yourself "giving away" what ever amount of money you ask for , because thats what it really is as it doesnt really generate dollars for most sponsors, not til you get way up the ladder in events that are televised. In my case I was lucky as SCCA already had a great demographics package, BUT, not for the DC race, as it was its first year. The closest market was ATLANTA, buts thats a permanent course.

So after 18 months, and sitting out 2002, just as I secured the money in letter form, and was celerbrating,..it was announced that the Washington DC GRand Prix event was cancelled. All my work up in smoke,.,...well not entirely I thought,..and no longer than 3 hours after it was announced, the owner of 110 regional fast food locations in the Tri-state area pulled the plug on my little 15k project, as fast as it had taken him to say the words we all would love to hear,.....it took that long to shut it down. He didnt want to do any other venue, or any other type of racing, nothing. Mind you this was a 46million viewer based televised event, with a 1 hour format. That was taken hard that day, week, month,.........

But you keep trying and never give up, as you never know. My whole point here wasnt to take myself down memory lane, its to let you know, you are not alone my friend, it is the single toughest thing to do. I know people who are established drivers, who find it hard to get sponsors.

So once you start as someone already said, looking at it from the other perspective,as in what can I do for my sponsor, and realize that you may have to pay for things for YEARS before anyone comes though with money. And even then it might just be 10% of what you need.

So here is how I can help, amidst running a business full time, I would love to talk to you, and here what some of your approaches have been, and maybe I can offer some suggestions.
One thing though, you need to ask yourself, " am I in this for the long hall, or is this a temp thing?.....reason is, it makes a difference. You cant give up, as that trait can be detected by people sometimes,..as the people who may want to pay money want to know that you are not a quiter !!

1. I would start by organizing and coming up with a name of your effort.
2. Document and take pictures of what everyone who is sponsored does at events to give bang for the buck.
3. maybe even start a small LLC. under your racing effort as some people , companies would rather know that there is some accountibility with the organization or group that they give money to.
4. keep racing and find other people to help with your project who have the same "drive" and ambition as you.
5. Dont give up.
6. find someone like a grant writer who will help you through the proposal process. When I started a grant writer helped me alot.
7. talk to people who have alot of backing now, ask them how they started out.
8. be humble about how long this may take, and realize that it could be YEARS....
9. 10 people with 500.00 is better than one person with 5k.
10. anything is considered "sponsorship" from the Gatoraide you drink at an event to the tire pressure gauge, you have to start somewhere.
11. maybe have some potential sponsors just come see you drive, dont talk about money, or support. Kindsa like the "nice guy" who gets the babe by being freinds first.
12. just realize you wil soend your own money for a while, before other people start giving it up, because they are just "giving it up"



I hope this helps you,..I know it's hard, as I am still close to finding something for the Panoz Pro series by years end. I knew I wanted to race cars since I was 4 years old, so for me, I'll never give up. My son is four and starting in go-karts, so he already has a understanding that there are people who assist with money to help the sport of racing. So he has his god father paying for half his Comer 30cc kart. If lucky, when he is older, if he chooses that route, he'll know how to do it, and who to call.

944 turbo guy

Myles Williams
Racecomp Engineering LLC
www.racecompengineering.com

2720 Sisson st .
Baltimore, Md 21211
410-366-RACE (7223)
410-707-0108 cell


PS--- As I layed down to go to sleep, I thought,...50% of it is luck,..being in the right place at the right time. It might not hurt if people knew you were open to the idea. I ran a couple of races with a large local companies name on my hood for free, the thinking was, other potential business owners may want their name on my hood, it worked and the next guy actually contributed $ 1000.00 for the season, and he was a local guy. He owned a couple of Party City stores. Truth be told, he was very kool, wrote me a check, and never came to the track again !! I sent him pictures, which he liked. So you never know who will be , or could be. But its like my dad ( who could care less about racing ) used to tell me,..if someone sees you trying, someone will offer to help. There is a guy who has been talking about coming to the track and cant afford it on my local board, so to make it easy for him to at least come to the track, and start learning,..I told him I would pay, and show up and instruct, all he has to do is show up. So he finally signed up. Is that sponsorship,..actualy yes,..because thats $ 200.00 he doesnt have to pay. It kinda like finding that special person, most of the time, what you're looking for is right under your nose.

Good night and goodluck !!

Last edited by RaceComp Engineering; 05-02-2004 at 02:51 AM.
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Old 05-02-2004, 09:23 AM   #17
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I have recently acquired my first "sponsor". It actually happened in a very organic way. There is a Tire Kingdom store near where I work. I go there for tire mounting and alignment work. Basically the stuff I'm not equipped to do in my own garage. Having been a regular customer for a while, it didn't take long for the manager to notice that I was up to something. The average driver doesn't ask for maximum negative camber all the way around and come back later with evenly worn tires. We got to talking about autocross and he started giving me some discounts on work done for my autocrossing effort. Since he's been so cool with me about those things, I offered to put some stickers on magnets and put them on the car for events. So for me its a sponsorship of cost reduction. They aren't giving me any cash, but they're helping to reduce the cost of my addiction for me. I think its a nice setup and I'm pretty excited about it. I also like the idea that it could lead to more as indicated in a previous post.
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Old 05-02-2004, 10:52 AM   #18
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Some great advice by Racecomp Engineering as well as others in this thread.

Fitz
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Old 05-02-2004, 01:13 PM   #19
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Quote:
Originally posted by RaceComp Engineering
Boosted Boxer, every part of what the guys above have already said is TRUE, so the reality starts now, this almost has to be reset button time with your understanding of how this whole thing works.

What I'll do is try to help you in some simple ways, as I am kinda like the kid in 7th grade who got past 3rd base, and was coming to home plate and slid into home plate, but was called "out". As in got laid but blacked out, so there is no memory. I tell you this so you understand, and you can tell me if you want my help.

I started autocrossing in 85,won some regionals, started driving track events like in 93, started instructing in 98 and racing in99. After some minor regional success, I watched a good friend of mine( semi wealthy as in could afford a 100k a year campaign on his own) do some Speedvision races and finsih midpack out of 45 cars, with some big dogs, which we all could call that respectful, considering the pace and close pack they run. well, on anygiven day we were equals in karts, autocrossing, Panoz cars, and Porsche club racing, as our cars were set up the same. So I figured, ***, why not go for the next level. Only difference being his racing budget was my yearly gross income, WITH,..a kid, house in a top suburban area ( Washington DC) and regular local racing to support,..point being,..not alot of money left over. So while working for a large Mercedes Benz dealer I ran accross a customer who saw a picture of me racing a Panoz car, and HE took some interest in .....listen to the wording here,....................
"getting involved in racing" on some level. So I did what you're suppose to do,...casually invite him to the track, and see if HE follows up with you,..well he did !! WOW,.I thought,.I'm on my way, even if for a couple of grand for regional racing. So he could nt make it to the race, but he did just show up at a local drivers ed, and tracked me down, and asked me straight up,.." you still need a sponsor for that DC Grand Prix?....which had just been announced July 17, 2001. And for me , thats closer than my what I called my hometown track !! So we worked on a deal for a "one off" event and he would pay for my one off with a team I had worked with before and knew personally.

So here I was finally sponsored, oh I left out the part where for 18 months after that day, I had to write detailed proposal after proposal, explaining where every single dollar goes, and in this case to drive a competive BMW in Speed World Challenge was about $ 15k plus insurance, so in the grand sceme of things, not a lot of money you say,.......well it is,....but well talk about that later. ( first imagine yourself "giving away" what ever amount of money you ask for , because thats what it really is as it doesnt really generate dollars for most sponsors, not til you get way up the ladder in events that are televised. In my case I was lucky as SCCA already had a great demographics package, BUT, not for the DC race, as it was its first year. The closest market was ATLANTA, buts thats a permanent course.

So after 18 months, and sitting out 2002, just as I secured the money in letter form, and was celerbrating,..it was announced that the Washington DC GRand Prix event was cancelled. All my work up in smoke,.,...well not entirely I thought,..and no longer than 3 hours after it was announced, the owner of 110 regional fast food locations in the Tri-state area pulled the plug on my little 15k project, as fast as it had taken him to say the words we all would love to hear,.....it took that long to shut it down. He didnt want to do any other venue, or any other type of racing, nothing. Mind you this was a 46million viewer based televised event, with a 1 hour format. That was taken hard that day, week, month,.........

But you keep trying and never give up, as you never know. My whole point here wasnt to take myself down memory lane, its to let you know, you are not alone my friend, it is the single toughest thing to do. I know people who are established drivers, who find it hard to get sponsors.

So once you start as someone already said, looking at it from the other perspective,as in what can I do for my sponsor, and realize that you may have to pay for things for YEARS before anyone comes though with money. And even then it might just be 10% of what you need.

So here is how I can help, amidst running a business full time, I would love to talk to you, and here what some of your approaches have been, and maybe I can offer some suggestions.
One thing though, you need to ask yourself, " am I in this for the long hall, or is this a temp thing?.....reason is, it makes a difference. You cant give up, as that trait can be detected by people sometimes,..as the people who may want to pay money want to know that you are not a quiter !!

1. I would start by organizing and coming up with a name of your effort.
2. Document and take pictures of what everyone who is sponsored does at events to give bang for the buck.
3. maybe even start a small LLC. under your racing effort as some people , companies would rather know that there is some accountibility with the organization or group that they give money to.
4. keep racing and find other people to help with your project who have the same "drive" and ambition as you.
5. Dont give up.
6. find someone like a grant writer who will help you through the proposal process. When I started a grant writer helped me alot.
7. talk to people who have alot of backing now, ask them how they started out.
8. be humble about how long this may take, and realize that it could be YEARS....
9. 10 people with 500.00 is better than one person with 5k.
10. anything is considered "sponsorship" from the Gatoraide you drink at an event to the tire pressure gauge, you have to start somewhere.
11. maybe have some potential sponsors just come see you drive, dont talk about money, or support. Kindsa like the "nice guy" who gets the babe by being freinds first.
12. just realize you wil soend your own money for a while, before other people start giving it up, because they are just "giving it up"



I hope this helps you,..I know it's hard, as I am still close to finding something for the Panoz Pro series by years end. I knew I wanted to race cars since I was 4 years old, so for me, I'll never give up. My son is four and starting in go-karts, so he already has a understanding that there are people who assist with money to help the sport of racing. So he has his god father paying for half his Comer 30cc kart. If lucky, when he is older, if he chooses that route, he'll know how to do it, and who to call.

944 turbo guy

Myles Williams
Racecomp Engineering LLC
www.racecompengineering.com

2720 Sisson st .
Baltimore, Md 21211
410-366-RACE (7223)
410-707-0108 cell


PS--- As I layed down to go to sleep, I thought,...50% of it is luck,..being in the right place at the right time. It might not hurt if people knew you were open to the idea. I ran a couple of races with a large local companies name on my hood for free, the thinking was, other potential business owners may want their name on my hood, it worked and the next guy actually contributed $ 1000.00 for the season, and he was a local guy. He owned a couple of Party City stores. Truth be told, he was very kool, wrote me a check, and never came to the track again !! I sent him pictures, which he liked. So you never know who will be , or could be. But its like my dad ( who could care less about racing ) used to tell me,..if someone sees you trying, someone will offer to help. There is a guy who has been talking about coming to the track and cant afford it on my local board, so to make it easy for him to at least come to the track, and start learning,..I told him I would pay, and show up and instruct, all he has to do is show up. So he finally signed up. Is that sponsorship,..actualy yes,..because thats $ 200.00 he doesnt have to pay. It kinda like finding that special person, most of the time, what you're looking for is right under your nose.

Good night and goodluck !!
wow myles im touched sir! holy ish! you make me want to start getting my college butt in gear in all reality, these words are very strong and wow, im still amazed even as i type this msg, good luck with your endeavours, you do have 1 fan under your belt, as soon as i can finish school i hope i can go out and either watch a race and be a sponsor, afteralli donate money towards your fund by supporting RCE or be the one competing against you

i wholeheardly agree with myles words, gary, glenn, and the rest of the guys who responded on this thread, man your very lucky, i dont think i could have gotten a thread up with all these great big shots responding...

in all reality dont give up if your serious about this, as it has already been said this thread is a mine full of great fruits! now its your (our = to all) to pick it off....
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Old 05-03-2004, 10:21 AM   #20
anders8
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Quote:
Originally posted by BoostdBoxer when it boils down to it I want stuff for me and my ride and free is always better
Sponsorship has never been "free" money. It's always you do work, and you get "paid". Of course, you might enjoy the work of motorsports sponsorship chasing more than your day job, so it's alright.
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Old 05-03-2004, 10:41 AM   #21
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Nice work there Myles!

I myself am about to become a PCA instructor this year. Right now I get offered to teach in some of the driving schools we as a local Subaru club are doing now.

Bare in mind that I do auto-x in a track day configuration.

I myself have talked to Rota and after showing them my track results and setup of car, and told them what it means in sales to them, they are sponsoring me.

CC-B is going to sponsor me in the bling side so I can look good in the track.

Might have onboard the local Oakley distributor for their racing shoes.

Some vendors like Nino's and others here are on-board.

Without mentioning a local speedshop and Myles if he sponsors me with some info


Anyway, good luck with your quest.
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Old 05-03-2004, 12:47 PM   #22
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Boostdbxer

I am not trying to flame you in anyway shape or form but one of the things I noticed was that you said that you wrote letters requesting sponsorship. JUst a thought but i Have found that doing business in person was a lot more effective. Perhaps you would get a better response if you contacted the company, asked which person was charge of sponsorship and spoke to them. YOu might ask them "whom should I send this to?" or perhaps "what information are you looking for?" in a proposal. I think you may find that your results would be a bit better. At least now when your proposal does hit this persons desk they have an idea who you are and what you are about. I have received several just cold sponsorship emails which to fbe frank I was a little bit offended with. IF the person had taken the time to call me I may have said yes, the other thing that bothered me was that the people that sent me the proposals were asking for itmes that I had just listed for sale so to me the proposal was less about promoting my company and more about them getting something for free. THere is so much competition for sponsor dollars right now companies have to choose the best vehicle for them and that may be NASCAR and not you. Good luck maybe you should send your proposal to a few companies after you have talked to a person in marketing and ask them for feedback, it may help you a lot and they may like your proposal.
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Old 05-03-2004, 02:38 PM   #23
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Has this guy even said what he competes in yet?
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Old 05-03-2004, 02:51 PM   #24
anders8
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Nope. Hard to advise. Dunno if it's autocross, road racing, bling bling, time trials, drag, or what.

Anders
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Old 05-03-2004, 03:07 PM   #25
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Another thing that is good sometimes, is to remove yourself from the process, and find someone who is good with getting through to people. I have found that women have a very good way on the phone with wiggling their way through to a particular person and then getting an appointment, as in the people who have 2-3 layers on personel between the outside world and you the money hungry racer. They show up on your behalf and do a mini proposal, with tons of knowledge and pictures of your efforts, etc. Versus a racer who feels very "connected" to the yes or no he or she gets when trying to do it all.

Suby Gal may have some comments on this aspect to my theory as she I'm sure she has had to pitch the deal, and then turn around and tell a group of potential male investors or sponsors, that SHE is the driver.

Minorities and women despite what alot of people may think, have it the hardest,..PERIOD. So again, removing yourself in many ways from the process sometimes can be good also. I worked with a young lady a couple of years ago, who was a grant writer and editor. She would do all of my proposals and I would give her cost at the dealership when her car came in,sometimes not charging her at all. This process where someone else is working on something for you keeps you positive and focused on your driving. Its hard to do both. As a friend of mine who currently runs in both Speed and Grand-Am says.....everyone everywhere is a potential sponsor.

just more of my .02 cents worth.

944 turbo guy
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