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Old 05-26-2004, 05:23 PM   #1
kleinfreak
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Default Proper use of the Photoshop trademark

I had never taken the time to read this. Somebody's got an attitude.

Proper use of the Photoshop trademark

Trademarks help protect corporate and product identity, and Photoshop is one of Adobe's most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.

The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:

Trademarks are not verbs.


CORRECT: The image was enhanced using Adobe® Photoshop® software.

INCORRECT: The image was photoshopped.


Trademarks are not nouns.


CORRECT: The image pokes fun at the Senator.

INCORRECT: The photoshop pokes fun at the Senator.


Always capitalize and use trademarks in their correct form.


CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.

INCORRECT: The image was photoshopped.

INCORRECT: The image was Photoshopped.

INCORRECT: The image was Adobe® Photoshopped.


Trademarks must never be used as slang terms.


CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.

INCORRECT: A photoshopper sees his hobby as an art form.

INCORRECT: My hobby is photoshopping.


Trademarks must never be used in possessive form.


CORRECT: The new features in Adobe® Photoshop® software are impressive.

INCORRECT: Photoshop's features are impressive.


Trademarks are proper adjectives and should be followed by the generic terms they describe.


CORRECT: The image was manipulated using Adobe® Photoshop® software.

INCORRECT: The image was manipulated using Photoshop.


Trademarks must never be abbreviated.


CORRECT: Take a look at the new features in Adobe® Photoshop® software.

INCORRECT: Take a look at the new features in PS.


The trademark owner should be identified whenever possible.


Adobe and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.




For more information on the proper use of Adobe's trademarks, please refer to the general trademark guidelines.
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Old 05-26-2004, 05:30 PM   #2
Kaiser
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Wow, what a bunch of pompous asstard jack *****. Makes me even more glad I've been using Corel for the past 10+ years.
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Old 05-26-2004, 05:31 PM   #3
alacrity024
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Quote:
Originally posted by Kaiser
Wow, what a bunch of pompous asstard jack *****. Makes me even more glad I've been using Corel for the past 10+ years.

corel > adobe
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Old 05-26-2004, 05:34 PM   #4
Kinsbane
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Ahahahahah. Goddamn. At least you guys don't have to deal with the guidelines regarding Century 21 Real Estate logos, text, and the like. Now THAT is ished up.
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Old 05-26-2004, 05:34 PM   #5
kleinfreak
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Quote:
Originally posted by Kaiser
Wow, what a bunch of pompous asstard jack *****. Makes me even more glad I've been using Corel for the past 10+ years.
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Old 05-26-2004, 05:36 PM   #6
micah
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Quote:
Originally posted by Kaiser
Wow, what a bunch of pompous asstard jack *****. Makes me even more glad I've been using Corel for the past 10+ years.
Word! Corel would nevAr lay out standards like this. *cough*
Quote:
Guidelines for Using Corel Trademarks

The following are general guidelines for the use of Corel trademarks. If you are a party to an agreement with Corel, please consult the terms and conditions of such agreement as it may contain special provisions regarding your use of Corel trademarks.

1. Use the Appropriate ® or ™ Symbol

A trademark that has been registered with a trademark office in the applicable jurisdiction is noted with a ®. A trademark that has not been registered with a trademark office is noted with a ™. Corel requests that when you refer to our trademarks and registered trademarks you refer to them properly. Proper reference includes the use of the appropriate ® and ™ symbol at the first and most prominent reference, or as soon as practicable thereafter. For a complete listing of Corel trademarks and registered trademarks please consult the Corel trademark list.

Once marked, it is not necessary to mark subsequent appearances of the trademark in the work; however, all headings, titles and subtitles in the work that reference Corel trademarks should contain the proper attribution. It is not necessary to include ® or ™ symbols in table of contents or indexes.

If the character set of your project lacks special symbols and superscript characters, use the following substitute trademark notices. Note the capitalization and spacing.

(R) instead of ®
(tm) instead of ™

2. Provide Appropriate Trademark Attribution

Include an attribution statement when using any Corel trademarks. The statement should read:

"[All of Corel's trademarks used, beginning with "Corel" followed by any other marks in alphabetical order] are trademarks or registered trademarks of Corel Corporation and/or its subsidiaries in Canada, the United States and/or other countries."


If it is not feasible to include the attribution statement (and if it is not required by any agreement you may have with Corel), it is acceptable to use a general-purpose attribution statement in a form such the following:

"All other trademarks are the property of their respective owners."

3. Use Corel Trademarks as Proper Adjectives

Trademarks are adjectives used to describe a specific person, place or thing. As a result, Corel trademarks must be used as an adjective with a generic noun at the first and most prominent use of the trademark in any document or section of a document (e.g. at the first use in each chapter of document), and as often as possible thereafter.

Example: When installing the Corel® WordPerfect® program...

4. Trade Name vs. Trademark

The term "Corel" when used to refer to Corel software or a Corel product is a trademark and its use is governed by the general guidelines set out in this section. However, when "Corel" is used in text only to refer to Corel Corporation or its subsidiaries, it is being used as the company's trade name, not as a trademark and is not subject to general trademark usage rules. For example, it is permissible to use "Corel" in the possessive if it is clearly being used as a trade name rather than as a trademark, as in "Corel's software products." When "Corel" is used as a trade name, no trademark symbol or attribution is necessary (i.e. do not use the ® symbol).

5. Never Use a Trademark in the Possessive

Incorrect: CorelDRAW®'s outstanding productivity...

Correct: The outstanding productivity of CorelDRAW®...

6. Never Use a Trademark in the Plural

Incorrect: Choose any of the CorelDRAWs...

Correct: Choose any version of CorelDRAW®...

7. Never Include a Trademark in a Hyphenated Phrase

Incorrect: Corel® WordPerfect®-compatible macros...

Correct: Macros compatible with Corel® WordPerfect®...

8. Never Use a Trademark as a Verb

Incorrect: Your systems administrator can jBridge your application...

Correct: Use jBridge® to remote software applications...

9. Do Not Shorten, Abbreviate or Create Acronyms from Corel Trademarks

Incorrect: DRAW

Correct: CorelDRAW®

10. Capitalize Trademarks as They Appear in the Corel Trademark List

Incorrect: Corel Ventura®

Correct: Corel VENTURA®

11. Never Combine a Corel Trademark With Your (or Another Third Party's) Trademark/Product Name

Corel trademarks are used to distinguish products manufactured and sold under license by Corel from those of others. Combining Corel trademarks with trademarks or product names of others would confuse consumers as to which company is the source of the product.
http://www.corel.com/servlet/Satelli...189#guidelines
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Old 05-26-2004, 05:36 PM   #7
wrigh003
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I bet it frustrates higher-ups in the comapny no end to know they have no control over their trademark becoming a commonly used term, like Kleenex is, or Q-tip.

"Zipper" used to be a trademark, years ago, or so I have heard.
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Old 05-26-2004, 05:37 PM   #8
Kaiser
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Quote:
Originally posted by micah
Word! Corel would nevAr lay out standards like this. *cough*


Yeah but they're not cool enough have an equivalent term to "photoshopped."
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Old 05-26-2004, 05:44 PM   #9
wingtipz
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Quote:
Originally posted by micah
Word! Corel would nevAr lay out standards like this. *cough*

http://www.corel.com/servlet/Satelli...189#guidelines
And of course our beloved Subaru wouldn't either

http://logos.subaru.com/guidelines/2005_Quick_Start.pdf
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Old 05-26-2004, 05:58 PM   #10
micah
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Quote:
Originally posted by wrigh003
I bet it frustrates higher-ups in the comapny no end to know they have no control over their trademark becoming a commonly used term, like Kleenex is, or Q-tip.
That's the whole reason for the seemingly draconian standards... if you don't aggressively prosecute your trademark, you may lose it, and then you're farrrrked.
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Old 05-26-2004, 06:01 PM   #11
wrxpunk53
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I like my Adobe® Photoshop®
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