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Old 03-10-2005, 11:00 AM   #1
Jon [in CT]
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Default SOA Partners with The Weather Channel

As some of you may know, Subaru of America has a "thing" about weather and has established several weather-related partnerships, including those with the American Meteorlological Society (AMS), the Mount Washington Observatory and the Weather Notebook daily public radio program (Has anyone ever heard the Weather Notebook? I haven't).

Now SOA is stepping up to the weather "big leagues" and has established a "strategic alliance" with The Weather Channel (TWC) cable channel. SOA is sponsoring a new TV program called Heroes of the Storm which is decribed as "profiles of weather courage." The new TWC program will premier on April 10 (8 and 11 p.m. ET), with a week of special primetime programming under that theme.

I imagine we'll be seeing a press release from SOA soon about this new partnership.
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Old 03-10-2005, 11:53 AM   #2
phlacoe
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Doesn't TWC show a lot of Subaru commercials already?
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Old 03-10-2005, 01:22 PM   #3
HB_Dad
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Quote:
Originally Posted by phlacoe
Doesn't TWC show a lot of Subaru commercials already?
Perhps Subaru will furnish vehicles to be driven around in the sho? Tribeca would be good for this!
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