Welcome to the North American Subaru Impreza Owners Club Monday July 28, 2014
Home Forums WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Here you can view your subscribed threads, work with private messages and edit your profile and preferences Home Registration is free! Visit the NASIOC Store NASIOC Rules Search Find other members Frequently Asked Questions Calendar Archive NASIOC Upgrade Garage Logout
Go Back   NASIOC > NASIOC General > News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.
* Registered users of the site do not see these ads.
Reply
 
Thread Tools Display Modes
Old 04-12-2005, 10:08 AM   #1
NYCshopper
Scooby Guru
 
Member#: 5126
Join Date: Mar 2001
Location: www.nugateway.com
Default Subaru B9 believes new style is key to snare new customers

Subaru hoping to snare new customers with B9 Tribeca; automaker believes new ute's style is key



Quote:
SAN FRANCISCO -- Subaru needs to lure about 60 percent conquest buyers long-term to make its B9 Tribeca a success, executives say.

So it's joining the cluttered premium SUV segment with a seven-seat, ultrastyled vehicle with amenities that Subarus haven't had before - such as a DVD player, a navigation system and an interior that looks like it came out of Architectural Digest.

The entry model is a five-passenger version priced at $31,320, including destination - near where the smaller Legacy Outback sport wagon tops out. Subaru executives believe a majority of buyers will opt for the seven-seat configuration. Seven-passenger models begin at $33,020. The most luxurious seven-seat model costs $38,320, including destination, a rear-seat DVD system and navigation unit.

The B9 Tribeca has Subaru's horizontally mounted, 3.0-liter, six-cylinder boxer engine with 250 hp. The most striking feature is an ultramodern design that moves away from Subaru's somewhat quirky look of the past. Subaru executives say the look should help Subaru lure the 60 percent conquest mark.

Fred Adcock, Subaru of America Inc.'s executive vice president, calls the styling progressive.

Subaru is confident the styling will be key because of clinics the automaker held in Los Angeles, Dallas and Philadelphia, Adcock says. "In Los Angeles, which is perhaps the most style conscious, they raised the most excitement for the new design language," he says.

The B9 Tribeca, which goes on sale in late May, will compete against the BMW X5 and Acura MDX and at the lower end with the Honda Pilot and Toyota Highlander, Subaru executives say.

Rick Crosson, Subaru of America's vice president of marketing, thinks there is a pool of 47 million potential Subaru buyers whom he called "inspired pragmatists."

Subaru wants to sell as many as 36,000 B9 Tribecas in a full year of production.

This year's target is about 18,000 vehicles.
* Registered users of the site do not see these ads.
NYCshopper is offline   Reply With Quote
Old 04-12-2005, 10:16 AM   #2
BigElm
Always under your radar!
Moderator
 
Member#: 1568
Join Date: May 2000
Location: Hawtlanta!!!
Default

As much as people have low tolerance for change, I think with this 'unique' design and very competitive pricing, Subaru will do well with the B9.

First people complained about the design and then price (rumored $40k), which for Subaru, it wasn't going to fly. But although the vehicle is NOT photogenic, and it may take a while for people to get used to, the pricing is going to help many consumers to overlook the design, if they are still struggling with letting it "grow on you".

Lexus' RX300 is not a 'attractive' design but it sells (even at it's price-but because of it's name).... and Hyundai's Santa Fe sold very well, regardless of it's distasteful look (pricing is key).

I personally think Subaru has a winner... it may be missing some key luxury options like memory and telescopic, but I'm sure that'll come in the next MY, and you can add price to that as well.

*Let the whining and bickering begin*
BigElm is offline   Reply With Quote
Old 04-12-2005, 10:17 AM   #3
BrysImpreza
Scooby Guru
 
Member#: 3102
Join Date: Nov 2000
Chapter/Region: NESIC
Location: Northern, CT
Vehicle:
2012 Sport Limited
Ice Silver

Default

I love this, we say it's ugly outright. Every automobile based magazine from Motor Trend to SCC has skated around it by saying things like "unique", "different" and down to point of saying "not so easy to look at".

Subaru needs to look at other competitors, especially Nissan. Nissan went to an extreme with their new cars, trucks and SUVs, they didn't copy another style from a failing automaker or hire some hack designer from the firm.

Make a car that is nice to look at, drives just as well, maintains quality and warranty the things that break. Subaru moving in the direction Ford did in the 1990's with their reliability and these new designs aren't going to help sell anymore units.
BrysImpreza is offline   Reply With Quote
Old 04-12-2005, 10:28 AM   #4
bull3964
Scooby Specialist
 
Member#: 48928
Join Date: Nov 2003
Location: Pittsburgh, PA
Vehicle:
'02 WRB WRX Sedan
'11 DGM WRX 5dr Premium

Default

Subaru's main hurdle will be getting people into the dealers to look at the B9 who are shopping for a car in that price class. I'm just not sure that they have the marketing presence to do that nor do I think that what the B9 offers is compelling enough to spread a large word of mouth buzz campaign.

I believe that styling is going to determine how successful it is, there really isn't anything else to set it apart from what else is out there. Hopefully for them, enough people will be polarized to the "love it" category rather than "hate it".

What annoys the hell out of me is how we've been hearing over and over again from Subaru higher ups how "premium" is not supposed to mean "luxury" but the best value in the segment. However, this flagship car of their new direction seems to indicate that they are putting more emphasis on hitting a marketing home run through style rather than making a vehicle that offers something truely different with head and shoulders the best value in the segment.

Last edited by bull3964; 04-12-2005 at 10:36 AM.
bull3964 is offline   Reply With Quote
Old 04-12-2005, 10:33 AM   #5
sasquatch95
Scooby Specialist
 
Member#: 17163
Join Date: Apr 2002
Chapter/Region: Tri-State
Location: New Jersey
Vehicle:
2006 Legacy
Non-GT white

Default

I'm really curious as to who was involved in these clinics. Let's be honest, it's not the kind of vehicle people are going to look at and say "wow, that's a sexy vehicle," which is exactly what people want to say when buying an upscale vehicle. BMWs, Mercs, Audis - all have an elegant design and the people buying these, want that look. The tribeca is downright homely. Subaru is in real trouble if they think this is the vehicle to move them to the next level.
sasquatch95 is offline   Reply With Quote
Old 04-12-2005, 10:37 AM   #6
Weasel 555
world rally chucklehead
Moderator
 
Member#: 4168
Join Date: Feb 2001
Chapter/Region: Tri-State
Location: N.Y. & U.K.
Vehicle:
13 ST
Black with Sparkely bits

Default

Quote:
Originally Posted by sasquatch95
I'm really curious as to who was involved in these clinics. Let's be honest, it's not the kind of vehicle people are going to look at and say "wow, that's a sexy vehicle," which is exactly what people want to say when buying an upscale vehicle. BMWs, Mercs, Audis - all have an elegant design and the people buying these, want that look. The tribeca is downright homely. Subaru is in real trouble if they think this is the vehicle to move them to the next level.
^^ i agree

p.s.and btw 5 years too late to jump into a overloaded market
Weasel 555 is offline   Reply With Quote
Old 04-12-2005, 10:49 AM   #7
BigElm
Always under your radar!
Moderator
 
Member#: 1568
Join Date: May 2000
Location: Hawtlanta!!!
Default

Quote:
Originally Posted by Weasel 555
^^ i agree

p.s.and btw 5 years too late to jump into a overloaded market
...and tell me, what else is new about Subaru?
BigElm is offline   Reply With Quote
Old 04-12-2005, 11:19 AM   #8
Corkfish
Scooby Specialist
 
Member#: 39503
Join Date: Jul 2003
Default

Major flop. This thing will only sell to Subaru die hards. I can't imagine anyone who's not a big fan of Subarus even looing at this. The housewife segment will say forget it.
Corkfish is offline   Reply With Quote
Old 04-12-2005, 01:33 PM   #9
only1agam
Scooby Specialist
 
Member#: 56183
Join Date: Feb 2004
Chapter/Region: South East
Default

Quote:
Major flop. This thing will only sell to Subaru die hards. I can't imagine anyone who's not a big fan of Subarus even looing at this. The housewife segment will say forget it.
^it will sell to subaru diehards that have needed to upgrade to a bigger subaru.. i believe this will also sell to MANY consumers which have wanted a larger subaru but couldnt get one bc none availible.. i think it'll sell well the only thing that they will really need is ADVERTISING.. accorging to their unique new ads i believe they will seriously have a hit.. its not a new segment nor are they inventing a new segment like the forester and outback. but it will do well in this upmarket march.
only1agam is offline   Reply With Quote
Old 04-12-2005, 02:16 PM   #10
team_orion
Scooby Newbie
 
Member#: 70475
Join Date: Sep 2004
Location: So.Cal. (the OC)
Vehicle:
93 Nissan Truck
05 STi

Default

Remember there also markets beyond the US that this might be well received in.

Yes we are large but we are not the only customer on the globe.
team_orion is offline   Reply With Quote
Old 04-12-2005, 03:14 PM   #11
STI Orenji
Scooby Newbie
 
Member#: 63466
Join Date: Jun 2004
Location: Austin, TX
Vehicle:
2005 wrx sti
Black

Default

Quote:
Originally Posted by sasquatch95
I'm really curious as to who was involved in these clinics. Let's be honest, it's not the kind of vehicle people are going to look at and say "wow, that's a sexy vehicle," which is exactly what people want to say when buying an upscale vehicle. BMWs, Mercs, Audis - all have an elegant design and the people buying these, want that look. The tribeca is downright homely. Subaru is in real trouble if they think this is the vehicle to move them to the next level.

a mercedes ML is nowhere near sexy...and the x5 is not the epitome of beautiful either
STI Orenji is offline   Reply With Quote
Old 04-12-2005, 03:21 PM   #12
jagcars26
Scooby Specialist
 
Member#: 2394
Join Date: Sep 2000
Chapter/Region: MAIC
Location: Bel Air Md.
Vehicle:
2005 Legacy GT wagon
2009 Forester X

Default

Baja,now this what the hell are they thinking??

Rudy
jagcars26 is offline   Reply With Quote
Old 04-12-2005, 03:29 PM   #13
taylormade
Scooby Newbie
 
Member#: 81157
Join Date: Feb 2005
Chapter/Region: MAIC
Location: Teh Mountain State
Default

Quote:
Originally Posted by Corkfish
Major flop. This thing will only sell to Subaru die hards. I can't imagine anyone who's not a big fan of Subarus even looing at this. The housewife segment will say forget it.
Bingo.

And the working guy segment will too. The styling is too, well, weird, and the functionality isn't there.

Compare it other utes:
B9 - 3500lb towing
BMW X5 3.0i - 6000lb towing
BMW X3 - 3500lb towing
Chevy Equinox - 3500lb towing

Etc.
taylormade is offline   Reply With Quote
Old 04-12-2005, 05:08 PM   #14
Ghostrider600
Scooby Specialist
 
Member#: 37992
Join Date: Jun 2003
Chapter/Region: RMIC
Location: here?
Vehicle:
0609
06STI 09STI 09LegSE 99RS

Default

Quote:
Originally Posted by bull3964

What annoys the hell out of me is how we've been hearing over and over again from Subaru higher ups how "premium" is not supposed to mean "luxury" but the best value in the segment. However, this flagship car of their new direction seems to indicate that they are putting more emphasis on hitting a marketing home run through style rather than making a vehicle that offers something truely different with head and shoulders the best value in the segment.
Apparently, they think this IS premium, they've even sold the spin to the writer of the article:

Quote:
So it's joining the cluttered premium SUV segment with a seven-seat, ultrastyled vehicle with amenities that Subarus haven't had before - such as a DVD player, a navigation system and an interior that looks like it came out of Architectural Digest.
Guess you can take the Legacy platform, jack the roofline, make it ugly and throw in a DVD & Navi and voila...Premium!

For $38k I think most people would get a BMW or something else. With those looks, probably anything else...
Ghostrider600 is offline   Reply With Quote
Old 04-12-2005, 07:06 PM   #15
mws2002
Scooby Newbie
 
Member#: 26626
Join Date: Oct 2002
Location: Berryville, ARK
Vehicle:
2004 Sti
Rally Blue & Gold Wheels

Default My concern with B9

My letter to SOA:
My wife and I love the new B9 and are considering to purchase one. However, we hear that there will be no XM,OnStar option or Memory Seats. This disappoints us greatly. We are shocked that these are not going to be an option. If you are trying to attract more upscale sales leaving these off is not the way to go. This a deal busters for us if they are not going to be an option and we will go with the Honda Pilot or MDX. When your spouse is over one foot shorter and you both drive the vehicle memory seats are a huge luxury. I hope you do include these options from the start or atleast very soon. Everythings else looks real good except maybe 50 extra foot pounds of torque.

Their very prompt reply:
Thank you for taking the time to contact us and for your comments. We appreciate your positive feedback regarding the new B9 Tribeca and also for your suggestions on how to improve upon this new model.

The 2006 B9 Tribeca models will not be offered with Satellite radio, OnStar or memory front seats.

Your comments will be noted in our Customer/Dealer Services database. We use such information to track the performance of our products with the intentions of improving upon them. We will also forward your suggestion to our Product Planning Department for their future consideration. In the past, input from our customers has been helpful in initiating changes to our newer models. We hope to continually improve our products and appreciate your recommendations.

Thanks again for your time and comments. If you need any future assistance, please let us know!

Best wishes,

John J. Mergen
Subaru of America, Inc.


I can't imagine why these are not an option on a "premium" crossover. It would only help with sales and if you do not want it, it is not forced upon anyone. My wife still wants one really bad so we may go with it anyway or wait and see. There are a lot of fish in the sea. I think the B9 will be a success it will keep alot of the Subie folks home that need a 7 passenger vehicle and it will bring some people over from the MDX, Lexus and BMW.
mws2002 is offline   Reply With Quote
Old 04-12-2005, 09:31 PM   #16
emorphien
Scooby Newbie
 
Member#: 83039
Join Date: Mar 2005
Chapter/Region: Tri-State
Location: Rochester, NY
Vehicle:
2005 LegacyGT Ltd 5m
ಠ_ಠ

Default

Quote:
Originally Posted by BrysImpreza
Make a car that is nice to look at, drives just as well, maintains quality and warranty the things that break. Subaru moving in the direction Ford did in the 1990's with their reliability and these new designs aren't going to help sell anymore units.
Subaru is moving in the direction ford did in the 1990's with their reliability?
emorphien is offline   Reply With Quote
Old 04-12-2005, 10:26 PM   #17
speaker
Scooby Specialist
 
Member#: 18453
Join Date: May 2002
Chapter/Region: NESIC
Location: MASS
Vehicle:
MY02 WRX Sport Wagon

Default

Quote:
Originally Posted by BrysImpreza
I love this, we say it's ugly outright.
I couldn't agree more and we aren't the target buyer.

My wife saw it and said she really liked the way it looked.

I'd bet it is a home run.

speaker
speaker is offline   Reply With Quote
Old 04-13-2005, 09:22 PM   #18
rogerd
Scooby Specialist
 
Member#: 59934
Join Date: Apr 2004
Vehicle:
2005 Legacy GT Wagon
Atlantic Blue

Default

Re: letter to SOA. It's "in the database" - that means nothing. The "meat" of the reply is that we don't offer this stuff (and by inference, no plan anytime soon).

I hope Subaru sells these things, I really do, but there's nothing to distinguish it from all the others out there.
rogerd is offline   Reply With Quote
Old 04-13-2005, 09:49 PM   #19
ewt
Scooby Newbie
 
Member#: 14506
Join Date: Jan 2002
Location: Toronto, ON, Canada
Vehicle:
2008 Legacy Spec.B
DGM

Default

Quote:
seven-seat, ultrastyled vehicle
Heh, yes it certainly is ultrastyled. :-) It's funny, I actually like the style less after seeing it in person. I don't think it is horrible, I just think it is too bad they didn't make a more universally likable design. Everyone I heard talking at the show as I was hovering around the Tribeca platform thought it looked goofy. Then again it was up on a platform so we didn't get a chance to see the inside-- hopefully that will change some minds, including mine.

Eric
ewt is offline   Reply With Quote
Old 04-13-2005, 10:40 PM   #20
Mark Avery
Scooby Specialist
 
Member#: 10313
Join Date: Sep 2001
Chapter/Region: SCIC
Location: Mission Viejo, CA
Vehicle:
2002 WRX wagon
silver

Default

Quote:
Originally Posted by speaker
My wife saw it and said she really liked the way it looked.
I asked my wife if she liked it and she asked me what I was smoking. She wants an Outback.
Mark Avery is offline   Reply With Quote
Old 04-13-2005, 11:54 PM   #21
emorphien
Scooby Newbie
 
Member#: 83039
Join Date: Mar 2005
Chapter/Region: Tri-State
Location: Rochester, NY
Vehicle:
2005 LegacyGT Ltd 5m
ಠ_ಠ

Default

I have to say though, the interior is nice enough I could probably ignore the funky exterior.
emorphien is offline   Reply With Quote
Old 04-14-2005, 12:34 AM   #22
Wycked
Scooby Newbie
 
Member#: 68269
Join Date: Aug 2004
Chapter/Region: VIC
Location: Vancouver, BC
Vehicle:
2004 WRX
WRB

Default

I took a picture of it at the car show on my phone.. my cousin scanned thru the pictures on my phone, shortly after she says "what is this? its the ugliest car ive ever seen" I was ashamed to say it was a subaru
Wycked is offline   Reply With Quote
Old 04-14-2005, 03:38 AM   #23
sigma pi
*** Banned ***
 
Member#: 33442
Join Date: Feb 2003
Location: www.i-club.com
Vehicle:
2/4 ModsWantToBanMe
IBBARNED

Default

i still dont like the alfa grill and i hope it sells well. maybe it will in the mountians?
sigma pi is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Report argues better fuel economy is key to GM's profitability and turnaround Tea cups Non-Subaru News & Rumors 8 06-23-2009 12:16 PM
Someone does not believe carbon fiber is hard to damage SenorFartman Off-Topic 5 06-01-2005 12:59 PM
what to do when a new m3 is next to you at the light mar33mi Mid West Subaru Owners Club Forum -- MWSOC 43 07-12-2001 11:50 PM
So who is looking to buy new rims this year ? scoobyruman New England Impreza Club Forum -- NESIC 14 02-06-2001 08:39 AM
7.4.00 -- New site is about to debut v6scoobie General Forum Archive 2 08-04-2000 05:59 PM


All times are GMT -4. The time now is 04:29 AM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2014 Axivo Inc.
Copyright ©1999 - 2014, North American Subaru Impreza Owners Club, Inc.