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Old 01-25-2006, 02:10 PM   #1
NYCshopper
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Default ESPN Winter X Games Attendees Invited to Drive Jeep Vehicle on Snow Track

ESPN Winter X Games Attendees Invited to Drive Jeep® Vehicles on Snow Track



Quote:
For the first time in nearly two decades, the Jeep® brand is creating a special snow-covered driving course, Jan. 26–31 in Aspen, Colo., where consumers can get behind the wheel of the iconic Jeep Wrangler Rubicon and test the vehicle's "go-anywhere, do-anything" capability.

The Jeep Snow Challenge driving course — complete with hills and ditches — will be open daily during the ESPN Winter X Games, Friday through Tuesday from 11 a.m. to 5 p.m. On Saturday and Sunday, the event will begin at 9 a.m. Shuttle service to the event will be available at the X Games Spectator drop-off area.

"Jeep is more than a brand, it is a lifestyle and it stands for freedom, mastery, authenticity and adventure," said Jeff Bell, Vice President – Jeep. "As incredible athletes of ESPN's Winter X Games show off their capabilities, the Jeep vehicles will be showing off their capability."

The Jeep brand will also host a number of additional events for fans and participants at the Winter X Games. Consumers can stop by the Jeep tent located in the ESPN interactive village to see the newest addition to the Jeep lineup, the Jeep Compass, and enter to win prizes.

Events in downtown Aspen include:

The Blender Magazine/Jeep "House on Ice" party, open to the public Friday and Saturday, 2–6 p.m.
Autograph sessions with Jeep-sponsored pro-snowboarder Gretchen Bleiler, at Aspen Sports Saturday noon to 1 p.m. and Sunday 1:30 p.m. to 2:30 p.m.
Concerts featuring Juliette Lewis and the Licks (9:30 p.m.) and Louis XIV (10:15 p.m.) on Friday, and Flipsyde (9:30 p.m.) and Damian Jr. Gong Marley (10:15 p.m.) on Saturday
Jeep brand has been a proud sponsor of the ESPN Winter X Games since 2002. The Jeep brand's commitment to the outdoors and action sports is also reflected in its own Jeep World of Adventure Sports television show (www.WorldofAdventureSports.com) and the Jeep King of the Mountain series (www.jeepsports.com).
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