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Old 03-27-2006, 10:05 AM   #1
Jon [in CT]
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Default Australia Drops WRX Automatic Transmission

From http://carsguide.news.com.au/story/0...-21822,00.html:
Quote:
Subaru drops automatic WRX

27 March 2006
Paul Gover

Pocket rocket fans had better know how to shift gears.

The super-quick Mitsubishi Lancer Evo only comes with a manual change and Subaru has also just dropped the automatic from its WRX family.

The last of the self-shifter Subarus has just hit the road as the company drives deep into its 2006 model year, a change which also included a new price fighter Liberty and will also see the introduction of its full-sized four-wheel drive wagon.

"Take-up on the automatic was less than five per cent," the managing director of Subaru Australia, Nick Senior, says.

"There were only a couple of markets in the world that took the automatic and that volume didn't justify the engineering and homolgation expense when we changed to the 2.5-litre engine in the WRX." But Subaru has happily spent the money to prepare its Tribeca wagon - it is named for a district in New York, as America will take most of the cars - to ready it for Australia.

"We expect to have Tribeca on sale in the first week of November," Senior says.

The all-paw wagon was not originally expected until the start of 2007 but Senior and the Australian management team have been pushing in Japan for earlier deliveries.

"We have always wanted it, as soon as possible. The negotiations have been over the past three months. The factory have been very helpful," Senior says.

He also says the introduction of the Tribeca is much more than just a late arrival on the four-wheel drive wagon scene.

"It's an additional model and it closes down the leakage from our brand with those people who want addition seats or interior space." He refuses to discuss the mechanical package for the car or the way it will be presented in local showrooms, but is keen to talk-up the price point for the Tribeca.

"We're trying to get it in at around $60,000. It will be as a five- seater, and in that market you need to be fairly well equipped. "Our ambition is to have it fairly well specified. We will be looking at the spec in the next few weeks."

He says the first production cars will be in Australia by October, with full-scale deliveries from November.

"We will have the Australian-spec Tribeca on display at the Sydney Motor Show in late October," Senior says.

"We would hopefully be able to deliver 250 before the end of the year. We're quite excited and there is a lot of interest.

"In Melbourne we were absolutely blown away by the level of the interest at the motor show and the number of people getting in and out and looking at the various configurations. It is very promising."
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Old 03-27-2006, 10:57 AM   #2
chenc544
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Quote:
Originally Posted by Jon [in CT]
There were only a couple of markets in the world that took the automatic and that volume didn't justify the engineering and homolgation expense when we changed to the 2.5-litre engine in the
Does that mean Aussy has a different ATX then the USDM? Or do they take the same tranny and do additional testing and such... Obviously the SOA is not going to drop the ATX in the USDM for the WRX.
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Old 03-27-2006, 11:14 AM   #3
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Quote:
Originally Posted by chenc544
Obviously the SOA is not going to drop the ATX in the USDM for the WRX.
It sure seems like they are trying...since the only way to get the WRX is to purchase the Limited package...that takes it to about over the $28k (msrp)
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Old 03-27-2006, 11:31 AM   #4
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Amen, I'd be all over a TR or reg WRX wagon 4EAT (OK, I'd really like a 5EAT-S) instead I have to save up for a FXT or LGT Wagon. But Subaru is right, my last 4EAT WRX was an 04 that lasted almost till the 06's showed up (sold within 2 weeks of my first 06). With that kind of interest it just doesn't make sense to keep em in production. Now if only the WRX Ltd had a near $30k interior
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Old 03-27-2006, 11:34 AM   #5
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i don't expect them to drop the automatic in America. i'd say there's not even a chance.
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Old 03-27-2006, 11:47 AM   #6
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Quote:
Originally Posted by Achilles38WRX
i don't expect them to drop the automatic in America. i'd say there's not even a chance.
Eh, I really beg to differ there...... Here in Florida, most of the dealers will generally not stock any automatic WRX's..... Maybe one every few weeks or so.... That's about it.... I have one on the lot right now and that's only because the customer who had ordered it, changed his mind on what color he wanted..... Almost no one asks for these things, and even the few who do think about an automatic WRX, end up choosing the Legacy with it's more power and much more plush interior/styling.....

I have two automatic WRX wagons on order for two customers..... Both had to order their cars from Fuji (and wait a few months), because would you believe that there is not ONE Steel Gray automatic in the entire United States?? Pretty much all automatics are "made to order" now....

It's pretty much certain here in the dealer world that Subaru is going to drop the automatic soon from the WRX line, here as well.... Almost a total waste of a production line for such a low customer response..... When I asked a Fuji rep why they didn't include the 5EAT in the WRX, he simply said "It's not worth the expense for Subaru".... Sounds a little familiar as to why Subaru didn't update the SRS-Aribag systems or engine in the Baja, "Not worth the expense".... And now, no more Baja..... Sounds a lot alike to me....
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Old 03-27-2006, 12:56 PM   #7
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automatic WRXs are not the greatest sellers...
14% of WRX sedans sold last year were automatic
22% of WRX wagons sold last year were automatic
16% of all WRXs were automatic

so far this year:
4% of WRX sedans are automatic
11% of WRX wagons are automatic
6% of all WRXs are automatic
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Old 03-27-2006, 01:11 PM   #8
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Quote:
Originally Posted by SoDealer
automatic WRXs are not the greatest sellers...
14% of WRX sedans sold last year were automatic
22% of WRX wagons sold last year were automatic
16% of all WRXs were automatic

so far this year:
4% of WRX sedans are automatic
11% of WRX wagons are automatic
6% of all WRXs are automatic
I can see the issue as being Last Year's model had the 2.0 engine that everyone said had turbo lag issues when paired w/ a automatic transmission

this year...with the 2.5l turbo engine, you need to pay over $28k to get a WRX w/ automatic transmission...

(funny thing is that everyone says that the Forrester XT mated w/ the 4eat is pretty good...so i don't understand what is going on with the minds at SOA)

Last edited by NYCshopper; 03-27-2006 at 01:21 PM.
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Old 03-27-2006, 01:11 PM   #9
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Quote:
Originally Posted by SoDealer
automatic WRXs are not the greatest sellers...
14% of WRX sedans sold last year were automatic
22% of WRX wagons sold last year were automatic
16% of all WRXs were automatic

so far this year:
4% of WRX sedans are automatic
11% of WRX wagons are automatic
6% of all WRXs are automatic
Also, this year only the WRX Limited is available with an automatic. So that also cuts down the automatic's availability.

Until they offer the 5EAT w/sportshift, I doubt you will ever see many WRX automatics.

Bob
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Old 03-27-2006, 02:45 PM   #10
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i wasn't focused only on subaru sales. i was mainly thinking that the majority of americans still purchase cars with automatic transmissions. given that fact i can't see subaru dropping the automatic option from any model for sale in the states.
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Old 03-27-2006, 03:22 PM   #11
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Subaru should step up their offering and give us something like the DSG on the new golf/ jetta.

I think that would be enough to satisfy both the casual and performance crowd alike.

-Mike.
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Old 03-27-2006, 03:40 PM   #12
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Quote:
Originally Posted by mpaone
Subaru should step up their offering and give us something like the DSG on the new golf/ jetta.

I think that would be enough to satisfy both the casual and performance crowd alike.

-Mike.
I agree, but... A squirming mess, an empty can, and a man with a can opener.

Have you SEEN the kvetching about a possible DSG in the Evo X?
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Old 03-27-2006, 07:00 PM   #13
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Quote:
Originally Posted by SoDealer
automatic WRXs are not the greatest sellers...
14% of WRX sedans sold last year were automatic
22% of WRX wagons sold last year were automatic
16% of all WRXs were automatic

so far this year:
4% of WRX sedans are automatic
11% of WRX wagons are automatic
6% of all WRXs are automatic
if 4% of WRX sedans are automatic
and 11% of WRX wagons are automatic
and 6% of all WRXs are automatic

then what % of WRX's are wagons?

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Old 03-27-2006, 07:20 PM   #14
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Lexington, insufficient data given to solve that problem.

While it will hit their sales a small amount, at the end of the totals, if they are able to provide enough benefits in other models to boost those sales, I don't think we'll see a real negative to this.
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Old 03-27-2006, 07:43 PM   #15
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Quote:
Originally Posted by Lexington
if 4% of WRX sedans are automatic
and 11% of WRX wagons are automatic
and 6% of all WRXs are automatic

then what % of WRX's are wagons?

29%, up from 25% last year.
MATH RULES!!!
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Old 03-27-2006, 07:50 PM   #16
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Quote:
Originally Posted by Lexington
if 4% of WRX sedans are automatic
and 11% of WRX wagons are automatic
and 6% of all WRXs are automatic

then what % of WRX's are wagons?

Last year... 30%
This year... 27%
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