raxy: My Forester has heated seats which came with its all-weather package along with heated mirrors and the strip at the base of the windshield.
WRX500: true, a seat cooler would be better for black seats (mine are gray) but probably more expensive to produce. Besides, the seat heaters aren't just for your butt. They're great for your lower back, which makes the Monday morning commute atfer a weekend of work around the house tolderable.
I'm with lenyx: it seems SoA gradually introduces content in its models throughout the model run, making the last year of a specific model the most content-laden. For example, I couldn't get a moonroof, variable intermittent front wipers and a variable rear wiper in '00.