One thing that might be helpful (but I can't seem to find anywhere) would be a link to a side-by-side comparison of dyno charts showing the difference in WHP/TQ of a car running on Premium unleaded (be it 91 or 93 or whatever) vs the same car with a run on 100 octane. I think that would really help with all the skeptics out there that say "It is fake. There is no improvement. It's just your butt dyno needs to be recalibrated. You are just WANTING to FEEL a difference and there is actually NO difference. The reason you go faster is because your wallet is lighter." And so on and so on.