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Old 12-12-2008, 07:45 AM   #13
Scooby Specialist
Member#: 54772
Join Date: Feb 2004

A good press release from a car manufacturer typically contains the words engine, mph, mpg, aluminum and injection. A bad press release typically contains the words campaign, strategy, refocus, tier and identity.

Seriously, does Acura employ anyone that's not a marketing person except for the janitor? Tag lines, corporate identity, campaigns...blah blah blah. Mercedes and BMW didn't get to where they are by holding PowerPoint presentations.
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