Originally Posted by Crashsector
I'll refer you to a point I made earlier. "We as enthusiasts are the exception, not the rule." Most people (90%) are interested in body configurations, horsepower, transmission, and color. That's it. It helps to know the most popular options off the top of your head, and what options aren't worth getting. But 90% of people don't get any deeper than that. In a year of selling BMW products only twice have I discussed the value of a twin-scroll turbo setup combined with infinitely variable valve timing and lift.
Also, people don't even drive on your lot if in their head it is not a "good car." It's not the salesperson's job to prove this. This is why companies like Jag/Land Rover and VW are still selling cars. Perception.
Good point. When I upgrade to a BMW M3 (yeah right), I'll head your way. Thanks for the conversation....it's always good to see the other side of the coin.