I was reading this yesterday and I don't see it as a good thing. The Viper is a halo vehicle for Dodge. It has always been that way and I don't think dropping it from the Dodge brand will have a positive impact on the Vipers reputation. If the Dodge brand was holding the vehicle back...I'd hate to know what kind of impact its parent company Chrysler has been having on this thing.
SRT is great and they are a division of Chrysler that I hope will continue to exist...however we all know what projects go first when **** hits the fan. SRT will be disbanded if Chrysler ever runs into financial troubles again, so will it become a Dodge again or be sold now that it is standing alone?
I believe Fiat is doing an excellent job of getting their ducks in a row with Chrysler, maybe too good of a job. They are setting up new brands, separating old ones and making them stand on their own which will probably create some very good vehicles...but if anyone recalls when rumors were flying of Chrysler selling the Viper brand...Fiat considering making Ram its own brand so that it could be sold later...and the like, I think those rumors may possibly hold some water.