^^^ You have to use transaction prices for a fair comparison. Edge gets discounted heavily and Outback not so much (at least in my region). Crosstour had a lot of incentives last time I checked since it is not selling well. I have been cross shopping these vehicles for a while. I made the mistake of showing Subaru AWD (comparison) video to my wife. She doesn't want to buy any other brand AWD/4WD vehicle. So we will be probably getting an Outback. I am leery of getting a 2013 because of the new engine and second generation CVT. Might wait for 2014MY so that all the kinks will be worked out by then.