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Old 10-24-2012, 04:25 AM   #6
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Member#: 39937
Join Date: Jul 2003
Location: SF Bay Area
2011 328i 6MT


Originally Posted by bal00 View Post
Companies normally avoid doing that because it costs a boatload of money. First Honda halted the redesign in 2009 to shorten the car and reduce content, and now they redesigning it again to fix the problems that created.

Basically they've flushed a few hundred million dollars in R&D money down the drain only to make the car what it should have been in the first place.
Sure, I'm not saying that the initial screw up of the redesign was a good thing. I'm saying that given the amount of money involved in correcting that mistake, it's good that Honda decided to take the hit sooner rather than later and save the reputation. I think this type of course correction is actually not very common in corporate Japan, they tend to be pretty stubborn.
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