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Old 12-05-2012, 12:13 PM   #20
Scooby Specialist
Member#: 39937
Join Date: Jul 2003
Location: SF Bay Area
2011 328i 6MT


Originally Posted by E. Nick View Post
"The '4' a sign of greater exclusivity and presence."
Yeah, I wonder who doesn't get a cringe when reading a marketing BS like that. Who is it really for? What idiot would read that press release and go "oh yeah, now that the number is one larger, it IS more exclusive! I want one now!".

What they really meant was of course 1. name it '4xx', 2. increase the starting price to $45K, 3. exclusivity!
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