SOA Blog, I've another trademark nit to pick. All of the Subaru and FHI announcements about the new Forester have used the expression "X-mode" in written descriptions. This might be a problem. That is because FHI has nurtured a trademark application in the US for the expression "XMODE" to the doorstep of becoming a registered trademark (see http://tsdr.uspto.gov/#caseNumber=85...e=statusSearch
). All FHI needs to do is prove that XMODE is being used as a mark in commerce in the US in order to obtain the registration. Notice the absence of a hyphen in FHI's trademark application. Allow me to suggest that in the future, FHI and SOA should refer to this new traction control system as XMODE
(notice the absence of the hyphen).