Thread: ('11-'14) Ordering Impreza 2013
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Old 12-06-2012, 11:24 PM   #355
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& 2015 Legacy Ltd.


Originally Posted by MaxCarnage View Post
I disagree, Subaru not anticipating how well the 2012 sold caused issues. They should have been able to give the dealers a better time frame than they did. Even when I was going to order the car my dealer said the car was selling much better than expected. Since my dealer knew that Subaru should have known this as well and adjusted the build time wait accordingly. Both my sales rep and myself included called Subaru trying to get something done faster and all SoA did was tell me I had to wait.
Subaru forecasted something like a 57% increase in sales in September 2012 vs September 2011 which is a huge increase. The reality is that there was actually a 150%+ increase in sales.

From News & Rumors:

Originally Posted by banyan View Post
Carline         Nov-12   Nov-11    % Chg    Nov-12   Nov-11     % Chg
                 MTD      MTD       MTD      YTD      YTD        YTD 
Forester        5703      5829     -2.2%    67583     67595      0.0%
Impreza         4552       182   2401.1%    62312     21927    184.2%
Impreza WRX     1353      1230     10.0%    11982     12548    -04.5%
Legacy          3723      2892     28.7%    42910     37776     13.6%
Outback        10124      7293     38.8%   105481     90975       16%
Tribeca          164       231    -29.0%     1886      2467    -23.6%
BRZ              527         0      0.0%     3647         0      0.0%
XV Crosstrek    2060         0      0.0%     3987         0      0.0%
TOTAL          28206     17657     59.7%   299788    233288     28.5%
Cherry Hill, N.J. - Subaru of America, Inc. today reported 28,206 sales for the month of November, a 60 percent increase over November 2011. The company also announced record-breaking annual sales of 299,788 vehicles which represent a 28 percent increase over 2011 and just 222 vehicles short of achieving 300,000 sales for the first time in company history. Following the November close, on Dec. 1, 2012, Subaru achieved the 300,000th sales milestone for the first time in company history.

Outback, Legacy and Impreza models experienced the best November sales month in history. Year-to-date sales for Impreza have increased 184 percent over 2011. Year-to-date sales for newly-refreshed Outback and Legacy models have increased 16 percent and 14 percent respectively. The new BRZ and XV Crosstrek models also added 2,587 incremental sales for the month of November.

“With such strong November sales, Subaru annual sales should exceed 330,000 vehicles -- which would represent a 24 percent increase over our 2011 record sales of 266,989 vehicles,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “This has been another exciting, record-breaking month for Subaru.”

“While Subaru has the industry’s highest customer loyalty, we are also seeing record levels of first-time Subaru buyers -- which has significantly contributed to our sales growth this year,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.
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