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Old 05-02-2019, 05:11 PM   #42
dwf137
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Member#: 161333
Join Date: Oct 2007
Chapter/Region: NWIC
Location: Seattle
Vehicle:
'18 Golf R
'14 Outback

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Quote:
Originally Posted by 4S-TURBO View Post
Yeah I agree that price with all the crap added on is a tough sell in a shrinking non premium brand segment. I suppose they’re looking at Kia Stinger 2.0T AWD as a close comparable and offering more power and tech.
Yeah, but I think Kia has a steeper hill to climb to sell a car in that market than VW does... While I think the average consumer thinks of VW as only Jettas and Golfs, there are a good number out there who have experienced cars on the level of the loaded VW's like R, CC/Arteon, Tourareg, etc. and how they're basically just discounted Audi's. Usually it takes a chance experience to really get it though, because the base models are pretty ho-hum. It's a small market, but the CC always has been. At their peak (2011) they only sold 29K. Makes the Legacy looks like it sells like hotcakes... Honestly, it's pretty cool that VW still brings over low volume cars.
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