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Old 05-02-2019, 06:18 PM   #43
VarmintCong
Scooby Specialist
 
Member#: 379605
Join Date: Jan 2014
Location: Peabody, MA
Vehicle:
2017 Civic Sport
2012 Outback 2.5

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Quote:
Originally Posted by dwf137 View Post
Yeah, but I think Kia has a steeper hill to climb to sell a car in that market than VW does... While I think the average consumer thinks of VW as only Jettas and Golfs, there are a good number out there who have experienced cars on the level of the loaded VW's like R, CC/Arteon, Tourareg, etc. and how they're basically just discounted Audi's. Usually it takes a chance experience to really get it though, because the base models are pretty ho-hum. It's a small market, but the CC always has been. At their peak (2011) they only sold 29K. Makes the Legacy looks like it sells like hotcakes... Honestly, it's pretty cool that VW still brings over low volume cars.
I think you're not thinking like the average 5 series or A6 buyer. They don't want a cheaper version, any more than they want a cheap version of a Fendi handbag. They want exclusivity, not a good deal.

So they have no interest in a $40k VW version of their $50k luxury car.

VW should offer something different, not just a cheaper A6 sedan. Make it a hatchback, wagon, or even a lifted Outback competitor. The Alltrack is a bit small for a lot of buyers, sell a bigger Alltrack.
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