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Old 04-14-2020, 07:12 PM   #2
APEXRaceParts
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Member#: 510521
Join Date: Jan 2020
Location: Pleasanton, CA
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LEARN MORE ABOUT APEX
For those whom we have not yet had the pleasure of working with, since 2007, our focus at APEX has been to produce high-performance wheels with extreme durability and unprecedented value for the performance driving community. Combining proven Motorsport design features, vehicle specific optimizations, and advanced flow forming and forging technology, we've created wheels that have taken BMW performance driving enthusiasts by storm. As a grassroots Motorsport oriented company, comprised of a diverse group of auto enthusiasts, we understand that enthusiasts from all corners of the car community seek quality products at an affordable price point, and that these should not be mutually exclusive.


YOU ARE IN THE DRIVERS SEAT
APEX does not view the car community through a traditional lens. Since inception, this company has worked hand in hand with enthusiasts through many channels, but much of what we have accomplished stems from our unique ability to incorporate forum members into product development. Rather than sitting around a conference table internally brainstorming a list of products that we feel are relevant to a specific community, we have made it our mission to enlist enthusiasts in the decision making process. Tell us where the market is currently missing the mark for you, and how we can employ our core competencies to fill the current pitfalls. The action of putting enthusiasts at the forefront of product development ensures that APEX delivers satisfactory products.


THE BIGGER PICTURE
We guarantee a different customer experience. Car nuts come in all shapes and sizes, and it is imperative to recognize that enthusiasts have different priorities, as well as short and long term goals for their machines. It is not until our product specialists have completed a needs assessment, that we can suggest a valuable and meaningful solution to our customers. Anything less would be a disservice. Manufacturing wheels that complement the multitude of suspension, brakes, alignment settings and tires specifications instills confidence in our customer interactions.


SHOW US WHAT YOU CAN DO!
“All of this sounds great, but show me what you can do.” When track enthusiasts took delivery of their new BMW F8X M3/M4, they quickly realized that the standard 10” rear wheels were not cutting it, regardless of how sticky their 275mm wide tires were. Drivers had to cautiously modulate the throttle out of mid-corner with the threat of upsetting the car, and therefore lap times were not an accurate depiction of what this new powerful platform was capable of. Correspondence poured in from the community, and after some validation from the community, a lightweight EC-7 18x11” ET44 was born. A strong 18" wheel that offered enough brake clearance for the massive OEM BBK, check. Precise and proven width and offset to support a 305 or 315 r-compound or slick without extensive modifications, check!

The following article should give you an insight into our process, and our devotion to the details: APEX Test Fitment - Squeezing a 315 R-Compound onto a stock F8X

In that spirit, we'd love to hear from you - the Subaru community. Start by having a one-on-one fitment consultation with an APEX specialist, or simply provide us with feedback in regards to new fitments, designs, or finishes that you would like to see from us.
APEX One-on-One
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Product Specialist | Phone: 925.245.0773 |
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Last edited by APEXRaceParts; 01-14-2021 at 05:20 PM.
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