Quote:
Originally Posted by max_stirling
Looks nice and more impressive than a rival S-class, 7 series or LS, but I still can't get over that this is the same company that built crappy, unreliable, unsafe cars in the 90's.
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And that is the stigma that will stick with them for a couple of more years just as it did with Toyota and Honda.
Quote:
Originally Posted by express_wagon
They really need to stop using the Hyundai brand on these prestigious cars. Get a luxury marque if you want to succeed in the US...or just read the history pages of the Phaeton.
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The Genesis seems to be doing well for itself here selling under the Hyundai dealer network. But that is not to say that if they just made Genesis into a brand it would not sell better. I am not sure if it is the right move for them right now as creating a new luxury brand is expensive and takes a long time. Look how long it took Lexus to be taken seriously. Acura is still struggling in the Luxury market, but that has more to do with their offerings than their name.