View Single Post
Old 11-20-2018, 06:52 AM   #72
Scooby Guru
Member#: 73805
Join Date: Nov 2004

^^^This is the sketch Ford Released

Ford Puma Trademark Application Could Be For Baby Bronco
The mountain-dwelling cat might be a perfect fit for the little off-roader.

Chris Bruce
Ford will allegedly revive the Puma model name, but it won't be for a small sports coupe this time because the moniker will possibly appear on the Blue Oval's baby Bronco. The evidence for the company potentially using this trademark comes from filings first discovered by Go Auto.

2020 Ford Bronco leaked images
3 Photos

There are two trademark filings from Ford for Puma that the World Intellectual Property Office currently lists as "Pending." One of them applies to the Australian market as of October 26, and the other is for New Zealand as of November 1. Both applications cover "motor land vehicles, namely automobiles, pick-up trucks, utility trucks, four-wheel drive vehicles and sports utility vehicles, and parts thereof."

The Bronco and its baby brother are coming:

The original Ford Puma was a small sports coupe that launched in 1997. The platform came from the Fiesta, but Ford gave the little car a sleek body. Production ended in 2001.

Further research shows that Ford still holds the trademark on Puma for automobiles in Europe through 2025. However, the automaker doesn't yet appear to control the moniker in the United States.

Because we know that the baby Bronco is coming to America, it's possible that the company might be considering using a different model name there. Alternatively, the recentness of the applications in Australia, the Blue Oval might be preparing a filing for the U.S. soon.

Previous trademark applications from Ford suggested the possibility of the baby Bronco using the Maverick or Timberline model names for the vehicle. According to Go Auto, the Blue Oval has withdrawn its filing for the Maverick moniker in Australia, suggesting the automaker might have decided to pick a different name.

Whatever Ford calls it, we know that the baby Bronco shares its platform with the next-gen Ford Focus and shares suspension pieces with the next Escape. The company promises the vehicle is “designed to win a growing number of people who love getting away and spending time outdoors with their families and friends."

Puma trademark registration could point to badge for Ford’s Baby Bronco

FORD appears to be preparing to resurrect the Puma badge, lodging a fresh global trademark application under that name for a future model that conceivably could be the upcoming compact SUV dubbed – in the absence of any official name – the Baby Bronco.

The company previously used the Puma name on a Fiesta-based small coupe made in Germany between 1997 and 2002, but as Ford is largely walking away from passenger cars, especially in North America, it is unlikely to be planning a new version of that slow-selling sportscar.

Lodged on October 26 by Ford Motor Company’s head office in Dearborn, Michigan, the trademark application specifically mentions “four-wheel drive vehicles and sports utility vehicles”.

For Australia, the application has been lodged with the Federal Government’s IP Australia.

Ford earlier this year confirmed that it was planning an off-road-focussed compact SUV, showing a sketch of the car in a briefing about its future model strategy.

The vehicle will sit below the all-new Bronco that is also in the pipeline for launch in the next year or two. The Bronco will be based on the Australian-developed T6 platform that underpins the Ranger ute and related Everest SUV.

Like the Bronco, the Baby Bronco is expected to be a more hard-core off-roader than other Ford soft-roader SUVs such as the Escape/Kuga and EcoSport, and will likely target the market segment dominated by smaller Jeep models such as the Renegade Trailhawk.

Some American pundits have speculated that the Baby Bronco might be called Maverick, as that name has been trademarked in the US.

Maverick was used by Ford in Australia for re-badged Nissan GQ Patrols in the 1980s and 1990s.

However, the original 1984 trademark for Maverick in Australia has been withdrawn by Ford and not renewed, making it unlikely that the name will be used globally any time soon.

Speculation about the Baby Bronco reached fever pitch in the US media earlier this week when images of a Ford SUV – purportedly taken at a Ford dealer conference in Las Vegas – were published by

Some sections of the media speculated that the images were of the Bronco, while others suggested it looked smaller, and so could be of Bronco’s baby sibling. Ford was not saying.
* Registered users of the site do not see these ads.

Last edited by AVANTI R5; 11-20-2018 at 06:57 AM.
AVANTI R5 is offline   Reply With Quote