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Old 06-18-2020, 02:55 PM   #22
YungBoba
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Member#: 450808
Join Date: Jul 2016
Chapter/Region: SCIC
Location: Anaheim
Vehicle:
2017 WRX Premium
WR Blue Pearl

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I mean I guess it depends on how you view the 2.0 Supra. I can't imagine that people would buy it for any type of prestige despite being mostly BMW, since there's no luxury badge. I'm talking about "regular people" here. And as an enthusiast I would do whatever I could to get the 3.0 if the price difference is only $7K.

Looking at it as an enthusiast, the Mustang is $35K for the 5.0 and the 370Z is around $30K for 330ish HP and what most would call good handling/a "driver oriented" car, despite being suuuuuuper long in the tooth. These are just the 2-door RWD options too, not even considering other cars worth looking at in this price point i.e. Stinger GT, G70, etc. Are the dynamics/features/tech in the Supra 2.0 worth an extra $10K and losing quite a bit of power? Again, it depends who you ask, but I would imagine it's a hard sell for enthusiasts (based on the alternative options) and for regular folks alike (yes Z4 2.0 and other BMW 2.0s are more expensive, but it has a BMW badge which regular people will gladly pay for over a Toyota badge).

I know it is probably physically impossible for them to price it at $35K given the costs of manufacturing/R&D/etc. which is BMW through and through, I'm just saying that I don't feel the 2.0 is a good value proposition at its price point given the competition and the optics. I feel they should have just kept it exclusively 3.0, OR offer 3 pedals in the 2.0 to really sway over the enthusiast crowd.

On a related note, the HP numbers of the 2.0 Supra has really killed my hope for the new 86/BRZ receiving any substantial bump in power. I would be surprised if we get more than 15-20 more HP than the outgoing model.
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