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Old 05-13-2019, 12:43 PM   #45
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Join Date: Oct 2007
Chapter/Region: NWIC
Location: Seattle
18 Highlander
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Originally Posted by VarmintCong View Post
I think you're not thinking like the average 5 series or A6 buyer. They don't want a cheaper version, any more than they want a cheap version of a Fendi handbag. They want exclusivity, not a good deal.

So they have no interest in a $40k VW version of their $50k luxury car.

VW should offer something different, not just a cheaper A6 sedan. Make it a hatchback, wagon, or even a lifted Outback competitor. The Alltrack is a bit small for a lot of buyers, sell a bigger Alltrack.
I don't see the Arteon as a "downgrade" for Audi customers, but rather a "cheaper upgrade" for customers coming from more pedestrian brands. Some middle-aged guy who wants to step up from his Accord, but can't quite jump into an A5...

I mean, VW already makes it. They didn't design it for the US market. They're just bringing it here, and are fully aware that it's not going to sell like hotcakes because of previous sales. Again, I think it's pretty cool that VW brings over lower volume cars instead of trying to create uniformity in their lineup. I'd still like to see the R Variant make it over here though...
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